March 29, 2012

  • 7:30am-8:30am | Registration
  • 8:30am-8:45am | Welcome
  • 8:45am-9:00am | Opening Remarks
  • 9:00am-10:40am | Program
  • 10:40am-11:00am | Networking Break
  • 11:00am-12:30pm | Program
  • 12:30pm-1:30pm | Lunch
  • 1:30pm-3:20pm | Program
  • 3:20pm-3:50pm | Networking Break
  • 3:50pm-5:40pm | Program
  • 5:40pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda


To view videos of each of the sessions presented at the e-commerece summit, visit our Vimeo portfolio. Links to specific sessions can be found under each session description.

7:30am

Breakfast

8:30am

Welcome

Rajiv Satyal, Host

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

Co-Chair: Jason John, Sr. Director, Online, Mobile, Social Marketing, Gilt Groupe

8:45am

Analysis: Five E-Commerce Trends to Watch for 2012

Justin Lancer, Managing Director, Guggenheim Partners

To view a video of this session on Vimeo, click here.

9:00am

Multichannel Retailing

As E-commerce continues to drive innovation in the retail industry, it has become essential for all retailers to re-invent their business models for the digital age, lest they be left behind. Online and in-store integration is crucial, and can be the secret ingredient for success. Meanwhile, the competition for online customers is fierce and established companies must battle with Amazon and other upstart etailers on a daily basis. Who’s winning the retail wars and why? Here are some hard fought lessons from the front.

Moderator: Tad Martin, CEO, Collective[i]
Kristen D’Arcy, SVP E-Commerce & Digital Media, Oscar de la Renta
Ian Gomar, Chief Marketing Officer, Fitness, Sporting Goods & Toys, Sears Holdings Corporation
Tom Hassell, VP of Planning and eCommerce, HMX Group

To view a video of this session on Vimeo, click here.

9:40am

Keynote: Online Retail Innovation


Alexis Maybank, Founder & Chief Marketing Officer, Gilt Groupe and co-author of By Invitation Only: How We Built Gilt and Changed the Way Millions Shop (release date: April 12, 2012)

To view a video of this session on Vimeo, click here.

10:00am

Big Data Meets E-Commerce

While Big Data and analytics are inextricably tied to the web, the E-commerce industry subsists on this valuable information and new tools and solutions are making this co-dependency even stronger. In addition to reaching consumers through demographic and other types of segmentation, retailers are now using data to stay in touch with what consumers are thinking and feeling at the specific moment they are shopping. Behavioral analytics and the ability for online retailers to measure “real time interest and intent” are creating a more “personalized” experience for online shoppers consumers, resulting in higher conversion rates. Our panelists will offer first-hand examples about how they are embracing this new science to grow their revenues and market share.

Moderator: Mike Peralta, Chief Revenue Officer, MediaMath
Fu’ad Butt, Corporate Vice President, New York Life Insurance
Aysenur Topdagi, Sr. Brand Manager, eCommerce, Tassimo, Kraft Foods
Aaron Doades, Director of Product Management, Magnetic
Steven Tedjamulia, Director, Social Commerce Innovation, Dell Computers

To view a video of this session on Vimeo, click here.

10:40am

Networking Break

11:00am

Keynote: Personalize Anytime, Anywhere!

Meyar Sheik, CEO, Certona

From early behavioral targeting and collaborative filtering to today’s ever connected digital consumer, personalization’s rapid evolution across all customer touch points has proven a necessity in generating more sales and shopper loyalty. Learn how top online retailers and brands are leveraging the omni-channel approach to provide a seamless and consistent brand and shopping experience that increases revenue per visit, conversions and engagement.

To view a video of this session on Vimeo, click here.

11:20am

Case Study: Digital Brand Marketing: Engagement Before Sales

Derek Johnson, Digital Platform Specialist, Digital Marketing & CRM, Mercedes-Benz

The customer “funnel” is changing. With the maturation of digital, it is no longer a predictable process. The loyalty loop, where customers enjoy your product, bond with your brand and advocate is an essential consideration for e-commerce. Learn about a couple initiatives that focused on these principles, as well as the ensuing results.

To view a video of this session on Vimeo, click here.

11:55am

Mobile, Mobile, Mobile

The growing use of smart phones and tablets (can you say iPad?), over the past year has been a game-changing phenomenon for the E-commerce industry. Transactions on mobile devices were up an astonishing 371% this year on Black Friday! From downloading coupons and scanning QR codes to comparison shopping and making purchases consumers have been liberated by their mobile devices. Are you embracing this trend? Learn how best-of-breed electronic retailers are cashing in on the mobile-rush.

Moderator: Jason John, Sr. Director, Online, Mobile, Social Marketing, Gilt Groupe
Scott Lux, VP Ecommerce & Digital Strategy, Morgans Hotel Group
Jonathan Stephen, Head of Mobile, JetBlue Airways
Devaraj Southworth, Vice President, Online & Mobile Product Strategy, Partnerships – Enterprise Growth, American Express

To view a video of this session on Vimeo, click here.

12:30pm

Lunch

1:30pm

Case Study: Customer Orbits: The Future of E-Commerce

Co-Presenters

Mark Bonchek, SVP, Communities and Networks, Sears Holdings Corporation
Ian Gomar, Chief Marketing Officer, Fitness, Sporting Goods & Toys, Sears Holdings Corporation

Today’s most successful companies aren’t just better than their competitors; they play a fundamentally different game. Where traditional companies push out messages and products, these companies pull customers in. Like the sun in a solar system, these winners create a gravitational field that pulls customers into orbit. They go beyond customer loyalty to customer gravity. In this session, learn how Sears Holdings is using an orbit strategy to strengthen its #1 position in fitness equipment, and how you can create customer orbits to grow your own business. (Read Mark Bonchek’s recent post How Top Brands Pull Customers into Orbit published in the Harvard Business Review online, March 5, 2012.)

To view a video of this session on Vimeo, click here.

2:00pm

Social Commerce

According to Nielsen, we now spend over 22% of our time on blogs and social networks. From “F-commerce” to group sales, Facebook and Groupon and a host of other innovative start-ups are creating new methods for etailers to build word-of-mouth, and “socialize” their marketing and messaging. In addition, leveraging the social graph — “the global mapping of everybody and how they’re related” — has also created a new science of online peer-to-peer marketing. Listen to these experts and re-evalutate how you are connecting with your customers.

Moderator: Jeremy Epstein, VP Marketing and Social Navigator, Sprinklr
Jordan Corredera, Director & General Manager, eBusiness, Carnival Cruise Lines
Jason John, Sr. Director, Online, Mobile, Social Marketing, Gilt Groupe
Steven Tedjamulia, Director, Social Commerce Innovation, Dell Computers
Sheila Collins, Senior Manager, Digital Commerce Marketing, American Express

To view a video of this session on Vimeo, click here.

2:40pm

Lessons Learned From Black Friday and Cyber Monday

Black Friday and Cyber Monday together account for over $12.6 billion dollars in E-commerce, and all of the trend lines are pointing upwards. With so much at stake, it is essential for every retailer to have a holiday strategy. Who hit it out of the park in 2011 and what can we learn from their success?

Moderator: Regina Gray, VP of Strategic Services, Experian CheetahMail
David Fudge, Head of Social Marketing, Bonobos
John Volturo, Chief Marketing Officer, BeachMint
John Wiseman, VP Marketing & Partnerships, Thrillist

To view a video of this session on Vimeo, click here.

3:20pm

Networking Break

3:50pm

Video Commerce

If mobile is the new must-have delivery platform for etailers, then video is the new killer app. Savvy online retailers are learning what the television industry has known for over sixty years; video sells product. In addition, video can make your site stickier and reduce return rates. Also, SEO video results rank higher in searches than other content which can help drive more traffic to your site. And, considering that YouTube is the world’s second largest search engine, a video strategy could be your smartest investment in 2012. Here are some tips from the early adopters.

Moderator: Todd Bender, VP, Business Development, Videology Group
Raman Kia, Executive Director, Digital Strategy, Condé Nast
Karen Adams, Manager of New Market Strategy & Analysis, QVC
Mark Risis, VP Interactive Advertising, TiVo

To view a video of this session on Vimeo, click here.

4:30pm

Pioneering New Revenue Streams

Leading online marketers are always looking for new ways to grow and influence incremental sales. International expansion and flash sales, for example, are two avenues of growth to consider. After you are done pioneering new ways of selling online, stealing market share, and building your brand, how do you continue to innovate in e-commerce? Hear how two of the sharpest minds in e-tail stay on the cutting edge.

Stephanie Sobel, President, OneStopPlus.com, Redcats USA
Jon Klaff, SVP & Chief Marketing Officer, Lot18 Holdings

To view a video of this session on Vimeo, click here.

5:10pm

Winning CPG Strategies

Retailers and CPG companies have always worked hand-in-hand to move product off of shelves, so it’s not surprising to see how closely online retailers and major CPG companies are collaborating in the cyber world. Moreover, since P&G launched its eStore in May 2010, other CPG companies have taken note and followed suit. How important has the Internet become to CPG companies and what are the winning online strategies for their success?

Moderator: Jonathan Treiber, CEO, RevTrax
Andrea Chan-Diliberto, Social Media Manager, FreshDirect
Josh Himwich, VP eCommerce Solutions, Quidsi (Soap.com & Diapers.com)
Dana Vogel, Sr. Brand Manager, eCommerce, Kraft Foods

To view a video of this session on Vimeo, click here.

5:40pm

Brand Innovators Cocktail Reception