March 14, 2013

  • 7:30am-8:30am | Registration
  • 8:30am-8:45am | Welcome
  • 8:45am-9:00am | Opening Remarks
  • 9:00am-10:30am | Program
  • 10:30am-11:10am | Networking Break
  • 11:00am-12:30pm | Program
  • 12:30pm-1:40pm | Lunch
  • 1:40pm-3:50pm | Program
  • 3:50pm-4:10pm | Networking Break
  • 4:10pm-5:00pm | Program
  • 5:00pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Injures

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda


8:00am

Brand Innovators ‘Top 25 E-commerce Companies to Watch’ (East Coast) VIP Breakfast

Hosted by Rakuten LinkShare

8:30am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Co-Chair: Charlie Cole, VP, E-Commerce, Reckitt Benckiser

8:45am

The State of eCommerce and How the Tablet Consumer is Shaping It

We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape.

Josh Himwich, Vice President, Product, Refinery29

9:00am

Awards Presentation — Brand Innovators ‘Top 25 E-Commerce Companies to Watch’ (East Coast)

 

9:35am

Keynote: How to Be True to Your Brand Across All Channels

Zahir Babvani, VP of Design, Redcats USA

Identifying and understanding the key principles of branding and explaining why it is imperative to stay true to them at all times and on all channels.

10:00am

Omni-Channel Retailing Strategies

Can having a “bricks and morter” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.

Moderator: Evelyne Forester, Head of Advertising, North East, PayPal Media Network
Scott Anderson, Director of E-Commerce, The Vitamin Shoppe
Caroline Covington, Operations and Implementation Manager, C. Wonder & Monika Chiang, Burch Creative Capital
Behnaz Ghahramani, Director of Relational Marketing, Gucci America
Michael Levine, AVP eCommerce, L’Oréal USA

10:40am

Success Story — Confessions of a Brand Convert

After a decade in business, CustomInk got serious about branding. Find out what happens when a historically scrappy online merchant takes a bold brand position that seeks to define and claim a new category.

Marc Katz, President & Co-Founder, CustomInk

11:05am

Networking Break

Hosted by Chango

11:25am

Always be Merchandising: Creating the Ultimate User Experience

Who’s hot and why? How are leading e-tailers leveraging cutting edge design, compelling content, video, mobile, email, and social media strategies to boost traffic, drive consumer engagement, build loyalty and grow their sales? What are the secrets of building a strong affiliate network? Learn what they won’t teach you at Harvard Business School.

Moderator: Tony Zito, CEO, mediaFORGE, a division of Rakuten Linkshare
Lara Crystal, Vice President of Marketing, Rent the Runway
Becca Freeman, Digital Marketing Manager, BaubleBar
Kevin Ranford, Chief Marketing Officer, Poppin

12:05pm

Keynote: Customer Centric Commerce

Joe Dittmar, Smarter Commerce Leader, IBM

Through the advances in technology, the web, and availability of information, business can no longer go to market with a product centric focus. Customer centric commerce is about building a brand experience that starts by placing the customer and their needs at the center.

12:30pm

Lunch – Hosted by PayPal Media Networks

1:40pm

Success Story

Lance Goler, Vice President, Revel Touch

2:10pm

Social Commerce: The New Word of Mouth

Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight.

Moderator: Elizabeth Closmore, VP of Strategic Accounts and Partnerships, Sprinklr

Katherine Brodie, Sr. Marketing Manager, E-Commerce, C. Wonder & Monika Chiang, Burch Creative Capital
Aleesha Smalls-Worthington, Sr. Director of Interactive Marketing & Strategy, Iconix Brand Group
Carlos Zepeda, VP Marketing, Alpargatas USA/Havaianas

2:50pm

Personalization, Targeting and Effective 1:1 Marketing

Since the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science.

Moderator: Dax Hamman, Chief Revenue and Strategy Officer, Chango
Charlie Cole, VP, E-Commerce, Reckitt Benckiser
Will Ferguson, VP, Online Marketing, 1800Flowers.com
Brett Miller, VP eCommerce, Calvin Klein

3:30pm

Networking Break

Hosted by Revel Touch

3:50pm

Success Story

Chris Karl, SVP, Platform Sales, MediaMath

Harry & David have been leaders in marketing innovation for more than 100 years. Learn how they are leveraging online advertising with great success.

4:20pm

Going Global: The World is Flat

So, your E-Commerce site is growing by double digits and you are picking up market share like nobody’s business…What do you do for an encore? Just like any great captain of industry, you go global. But, it’s easier said than done. Learn how these entrepreneurs and Internet explorers are mining gold in overseas markets.

Jason John, VP Online, Mobile, Social Marketing at Gilt Groupe
Vincent Ruiz, SVP, Sales/Strategic Brands, Vente Privée USA

5:00pm

Brand Innovators Cocktail Reception