November 9, 2012

  • 7:30am-8:30am | Registration
  • 8:30am-8:45am | Welcome
  • 8:45am-9:00am | Opening Remarks
  • 9:00am-10:30am | Program
  • 10:30am-11:10am | Networking Break
  • 11:00am-12:30pm | Program
  • 12:30pm-1:40pm | Lunch
  • 1:40pm-3:50pm | Program
  • 3:50pm-4:10pm | Networking Break
  • 4:10pm-5:00pm | Program
  • 5:00pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda


7:30am

Breakfast

Hosted by Splashlight

8:30am

Welcome

Rajiv Satyal, Host

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

Co-Chair: Jason John, VP Online, Mobile & Social Marketing, Gilt Groupe

8:45am

Opening Remarks

James Ingram, CEO, Splashlight

9:00am

Multichannel Retailing

As E-commerce continues to drive innovation in the retail industry, it has become essential for all retailers to re-invent their business models for the digital age, lest they be left behind. Online and in-store integration is crucial, and can be the secret ingredient for success. Meanwhile, the competition for online customers is fierce and established companies must battle with Amazon and other upstart etailers on a daily basis. Who’s winning the retail wars and why? Here are some hard fought lessons from the front.

Moderator: Scott Allan, SVP, Global Marketing, Rakuten LinkShare

Katherine Bahamonde, EVP Global E-Commerce & Operations, Burch Creative Capital
Fu’ad Butt, Vice President, Marketing Relationship Manager, Corporate Technology Group, OppenheimerFunds
Melissa Edourad, Sr. Marketing Manager, Millennial & Omnichannel, Macys.com
Yann Tanini, Vice President, E-Commerce, Redcats USA

9:40am

Case Study: Search Retargeting Tactics

Everyone knows that driving traffic to your site is the first rule of boosting your E-commerce sales. Search retargeting is one of the smartest ways to find consumers. A recent study from Chango reveals how leading etailers are leveraging retargeting to boost their bottom line. Find out how you can, too!

Dax Hamman, Chief Revenue Officer, Chango

10:00am

Always be Merchandising

After you are done driving traffic to your site, how do you make your site sticky, engage consumers, and entice them to fill their shopping carts? How important is it for your site to be not only state-of-the art technologically, but on the cutting edge of the online shopping experience? Learn from a pro about how to merchandise your way to online success.

James Ingram, CEO, Splashlight

10:30am

Networking Break

Hosted By Chango

11:10am

Pioneering New Revenue Streams

Leading online marketers are always looking for new ways to grow and influence incremental sales. Ecommerce media and flash sales, for example, are two avenues of growth to consider. After you are done pioneering new ways of selling online, stealing market share, and building your brand, how do you continue to innovate in e-commerce? Hear how this panel of some of the sharpest minds in e-tail stay on the cutting edge.

Moderator: John Haake, VP, Marketing, HookLogic

Mike Beaulieu, Director of Media Sales, Wayfair
Katherine Wu Brady, VP, Operations, vente-privée USA
Adam Stave, Director of New Business Development, GSI Media, GSI Commerce, an eBay company

11:50am

Mobile, Mobile, Mobile

Smart phones and tablets have been a game-changer for the E-commerce industry. Transactions on mobile devices are up dramatically over the past year, and this continues to be an important trend for online retailers. From flash sales to Christmas shopping consumers have been liberated by their mobile devices. Are you embracing this trend? Learn how best-of-breed electronic retailers are cashing in on the mobile-rush.

Moderator: Spencer Scott, Vice President, Fiksu

Ron Feldman, Director, Product Management, Mobile & Tablet, Quidsi, an Amazon subsidiary
Jason John, VP Online, Mobile & Social Marketing, Gilt Groupe
Ken Kantor, Chief Marketing Officer, GroundLink

12:30pm

Lunch

Hosted by Splashlight

1:40pm

Q&A


Scott Kurnit, CEO, Keep Holdings

2:10pm

Keynote — Social Commerce: Get Ready. It’s Almost Here


Josh Himwich, VP of Product, Refinery29

2:40pm

Social Commerce

According to Nielsen, we now spend over 22% of our time on blogs and social networks. From “F-commerce” to group sales, Facebook and Groupon and a host of other innovative start-ups are creating new methods for etailers to build word-of-mouth, and “socialize” their marketing and messaging. In addition, leveraging the social graph — “the global mapping of everybody and how they’re related” — has also created a new science of online peer-to-peer marketing. Listen to these experts and re-evalutate how you are connecting with your customers.

Moderator: MaryAnn Bekkedahl, President, Keep Holdings

Sheila Collins, former Sr. Manager, Digital Commerce & Innovation, American Express
Matt Field, Director, International Operations, Birchbox
Josh Himwich, VP of Product, Refinery29

3:20pm

Leveraging Media Platforms and Data to Drive Revenue

1800 Flowers’ Will Ferguson, VP of Online Marketing will discuss a new approach to online marketing that drives efficiency, incremental sales, and greater ROI out of their online marketing budgets. How Media Platforms and Data are foundational strategies to this company’s success.

Moderator: Chris Karl, SVP Enterprise Sales, MediaMath

Will Ferguson, VP, Online Marketing, 1800Flowers.com

3:50pm

Networking Break

Hosted by HookLogic

4:10pm

Early Success Stories: Shopping, Fashion and Open Graph

Over the past few quarters, shopping and fashion has become one of the faster-growing categories of timeline apps. These social apps are developing a global presence, securing funding and building across web and mobile, and they’re seeing new traffic to their websites and increased mobile installs through their use of Open Graph. In this session, we’ll examine the best practices of a few companies utilizing the latest innovations on the Facebook platform.

Chris Maliwat, Strategic Partner Development – Commerce, Facebook

4:30pm

Lessons Learned From Black Friday and Cyber Monday

Black Friday and Cyber Monday together account for over $12.6 billion dollars in E-commerce, and all of the trend lines are pointing upwards. With so much at stake, it is essential for every retailer to have a holiday strategy. What do you need to do to guarantee a Happy Thanksgiving and a Merry Christmas in 2012?

Moderator: Suzy Sandberg, President Global Services, PM Digital

Nicole Delma, Director of Email Marketing, J.Crew
Jason John, VP Online, Mobile & Social Marketing, Gilt Groupe

5:00pm

Brand Innovators Cocktail Reception

Hosted by Splashlight