Subject to change
Brand Innovators Network coming soon!
Can having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.
Moderator: Cathy Halligan, Independent Board Director, ULTA and FLIR, and Advisor, Narvar
Tracy Benson, Chief Marketing Officer, Stipple, former Chief Marketing Officer, at Monster Products
Jennifer Heyman, Vice President, Facebook Platform Manager, Enterprise Social Media Team, Wells Fargo
Bryan Kramer, CEO of PureMatter, Author of Human to Human: #H2H
It used to be that marketing was segmented into one of two categories: business-to-business (B2B) or business-to-consumer (B2C) — an effort to more highly target the groups of people who ultimately would consume a brand’s message. What it really did was create an unnatural language for marketers, with terms like “synergy” and “speeds and feeds.” Today, as marketing gets increasingly sophisticated, there’s more need than ever to simplify the message: to connect, human to human. Learn how social and marketing need to work together to personalize individual conversations and deliver shared global experiences from which large groups of people with common values can benefit.
Since the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science.
Moderator: Dax Hamman, Chief Product Officer, Chango
Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.
In yesterday’s marketing world, brands were in control, determining when and where consumer touchpoints would be established. Today’s digital environment has upended that model, putting consumers in the driver’s seat. To be effective under this new paradigm it’s not enough to simply “adjust” the traditional marketing strategy — the entire plan must be reimagined. Terms like “push” are out the window, as consumers are engaged in a marketing experience that redefines their relationships to your brand. Learn how to sychronize — and optimize — messaging across multiple platforms from one of today’s leading brand marketers.
We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape.We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape.
Moderator: Thomas Flaherty, Customer Development Manager, Tapsense
Pascal Bensoussan, VP, Strategic Technology Initiatives, Marketing Services, Neustar
Full lifecycle, omnichannel marketing – once a distant goal for CMOs – has finally arrived. Smart brands are now activating CRM and third-party intelligence into campaigns encompassing the web, mobile, call centers and beyond. This session explores the success of one major brand who used a single marketing platform to target high-performing segments, personalize and retarget their message, then close, upsell and resell – to drive incremental revenue from every cross-channel interaction.
B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondeléz International
Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight.
Moderator: Greg Shove, CEO, SocialChorus
Michelle Jones, Vice President, Product Marketing, AgilOne
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker
Attribution, in the world of traditional media, as legendary marketer John Wanamaker so aptly stated, is at best a guessing game. In the new era of digital marketing attribution and optimization, however, brand marketers learning how to now use Big Data and sophisticated algorithms to identify consumers across all media channels, touch points, and data sources — including, digital advertising, apps, websites, search, branded content, social media, and email — and allocate their media and marketing dollars accordingly.
Moderator: Konrad Feldman, CEO, Quantcast
Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger, Keynote Speaker