May 1, 2014

  • 7:30am-8:30am | Registration
  • 8:30am-8:45am | Welcome
  • 8::45am-10:40am | Program
  • 10:40am-11:10am | Networking Break
  • 11:00am-12:20pm | Program
  • 12:20pm-1:30pm | Lunch
  • 1:30pm-2:40pm | Program
  • 2:40pm-3:00pm | Networking Break
  • 3:00pm-4:30pm | Program
  • 4:30pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Injures

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda


8:00am

Breakfast

8:30am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

9:00am

Omni-Channel Retailing Strategies

Can having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.

Moderator: Cathy Halligan, Independent Board Director, ULTA and FLIR, and Advisor, Narvar

Tracy Benson, Chief Marketing Officer, Stipple, former Chief Marketing Officer, at Monster Products
Jennifer Heyman, Vice President, Facebook Platform Manager, Enterprise Social Media Team, Wells Fargo

9:40am

Keynote — Language For A Social Age: Human to Human

Bryan Kramer, CEO of PureMatter, Author of Human to Human: #H2H

It used to be that marketing was segmented into one of two categories: business-to-business (B2B) or business-to-consumer (B2C) — an effort to more highly target the groups of people who ultimately would consume a brand’s message. What it really did was create an unnatural language for marketers, with terms like “synergy” and “speeds and feeds.” Today, as marketing gets increasingly sophisticated, there’s more need than ever to simplify the message: to connect, human to human. Learn how social and marketing need to work together to personalize individual conversations and deliver shared global experiences from which large groups of people with common values can benefit.

10:00am

Personalization, Targeting and Effective 1:1 Marketing

Since the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science.

Moderator: Dax Hamman, Chief Product Officer, Chango

Christine De Martini , Senior Manager Digital Media, Electronic Arts (EA)
Alex Lopez , Sr. Manager, Brand Programs, NetApp
Ian Dewar , CRM & Loyalty Manager, The North Face

10:40am

Networking Break

 

11:10am

Keynote – Today’s Marketing Model and the Role of Omni-Channel Retail


Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.

In yesterday’s marketing world, brands were in control, determining when and where consumer touchpoints would be established. Today’s digital environment has upended that model, putting consumers in the driver’s seat. To be effective under this new paradigm it’s not enough to simply “adjust” the traditional marketing strategy — the entire plan must be reimagined. Terms like “push” are out the window, as consumers are engaged in a marketing experience that redefines their relationships to your brand. Learn how to sychronize — and optimize — messaging across multiple platforms from one of today’s leading brand marketers.

11:30am

The State of eCommerce and How the Tablet Consumer is Shaping It.


We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape.We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape.

Moderator: Thomas Flaherty, Customer Development Manager, Tapsense

B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondeléz International
Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.

12:10pm

Keynote – Destination Everywhere: Activating Intelligence into Omnichannel Success

Pascal Bensoussan, VP, Strategic Technology Initiatives, Marketing Services, Neustar

Full lifecycle, omnichannel marketing – once a distant goal for CMOs – has finally arrived. Smart brands are now activating CRM and third-party intelligence into campaigns encompassing the web, mobile, call centers and beyond. This session explores the success of one major brand who used a single marketing platform to target high-performing segments, personalize and retarget their message, then close, upsell and resell – to drive incremental revenue from every cross-channel interaction.

12:20pm

Lunch

1:30pm

Keynote

B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondeléz International

2:00pm

Social Commerce: The New Word of Mouth

Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight.

Moderator: Greg Shove, CEO, SocialChorus

Gina Hughes , Head of Social Media, Monster
Maria Ogneva , Head of Community, Sidecar Technologies
Joseph Nolan , Head of Social Media, StubHub

2:40pm

Networking Break

3:00pm

Keynote

Michelle Jones, Vice President, Product Marketing, AgilOne

3:20pm

Attribution and Advertising Effectiveness: Justifying your Marketing Spend across all Channels

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker

Attribution, in the world of traditional media, as legendary marketer John Wanamaker so aptly stated, is at best a guessing game. In the new era of digital marketing attribution and optimization, however, brand marketers learning how to now use Big Data and sophisticated algorithms to identify consumers across all media channels, touch points, and data sources — including, digital advertising, apps, websites, search, branded content, social media, and email — and allocate their media and marketing dollars accordingly.

Moderator: Konrad Feldman, CEO, Quantcast

Elizabeth Lin, Sr. Marketing Manager, US Consumer Marketing, Intel
Judy Chan, Sr. Manager of E-Commerce, Livescribe

4:00pm

Keynote

Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger, Keynote Speaker

4:30pm

Brand Innovators Cocktail Reception