Subject to change
Brand Innovators Network coming soon!
Lara Balazs, SVP, Head of North America Marketing, Visa
Q&A conducted by Kathy Leake, CEO & Co-Founder, Qualia Media
Can having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.
Since the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science.
Moderator: Brian Ferrario, Vice President, Marketing, Drawbridge, Inc.
Brian Solis, Principal Analyst, Altimeter Group, Author of What’s the Future of Business (WTF)
Brian Solis studies digital customer experience and digital transformation everyday. He will share what brands need to understand about the future of omni-channel and E-commerce to finally shift from many-to-many to 1:1 engagement… across any channel or device.
Greg Archibald, SVP of Sales, NinthDecimal
Successful marketing strategies and techniques are evolving daily. In a mobile-first society, the key to success is in connecting consumers’ physical and digital worlds including the often missing link — precise mobile audience intelligence. By reaching the same audience across multiple channels and devices from a single platform, you will get a holistic view of your customers, as well as the ability to achieve high performing campaigns. Join NinthDecimal to learn how integrating mobile with other media channels significantly changes the marketing playing field.
We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep data about how Tablet is quickly and irrevocably changing the eCommerce landscape.
Nicolas Verschelden, Global Strategy & Innovation, Anheuser-Busch InBev
Ryan J. Bowling, Global Director, Press Office and Digital Media, Mars
Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight.
Moderator: Elliot Goldwater, Director, Brand Strategy, Wayin
AnnMarie Baba, Senior Manager, Campaign Marketing, Adobe
Aaron Magness, VP, Marketing, Betabrand
Gabriele Saure, Marketing Consultant and Brand Strategist, Formerly with Ghirardelli Chocolate
Koka Sexton, Group Manager, Content and Social Marketing, LinkedIn
Dave Feinleib, Founder, Content Analytics and author of Big Data Demystified: How Big Data Is Changing The Way We Live, Love and Learn.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker
Attribution, in the world of traditional media, as legendary marketer John Wanamaker so aptly stated, is at best a guessing game. In the new era of digital marketing attribution and optimization, however, brand marketers learning how to now use Big Data and sophisticated algorithms to identify consumers across all media channels, touch points, and data sources — including, digital advertising, apps, websites, search, branded content, social media, and email — and allocate their media and marketing dollars accordingly.