June 6, 2012

  • 7:30am-8:30am | Registration
  • 8:30am-8:45am | Welcome
  • 8:45am-9:00am | Opening Remarks
  • 9:00am-10:40am | Program
  • 10:40am-11:00am | Networking Break
  • 11:00am-12:30pm | Program
  • 12:30pm-1:30pm | Lunch
  • 1:30pm-3:20pm | Program
  • 3:20pm-3:50pm | Networking Break
  • 3:50pm-5:40pm | Program
  • 5:40pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

7:30am

Breakfast hosted by YuMe

8:30am

Welcome

Rajiv Satyal, Host

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

8:45am

Raj’s Greatest Hits

Our host’s favorite digital video ads of all time.

9:00am

All Aboard: Why the Online Video Train is Building Momentum

According to ComScore, Americans streamed 43.5 billion hours of video in December 2011—a jump of over 40% year-over-year. In addition, an eye-popping 105.1 million Americans now watch video online every day, a 43% jump over the past year. It’s no wonder that brands are investing more of their precious marketing dollars than ever in digital video advertising. Arguably, the fastest growing segment of online advertising, Forrester projects that the annual domestic digital video advertising market will swell from $2 billion in 2011 to $5.4 billion in 2016! Find out, first-hand, from some of the leading brand marketers and media buyers in America, what’s driving this freight train.

Moderator: Chris Karl, SVP, Enterprise Solutions, MediaMath

Nicole Fraley, Director of Marketing, Office Depot

Jordan Corredera, Director & General Manager, eBusines, Carnival Cruise Lines

Mason Nelder, Director of Social Media & Digital Strategy, Verizon

9:40am

Keynote: Digital Fitness

Bonin Bough, VP of Global Media and Consumer Engagement, Kraft Foods

Society is rapidly becoming 100% digital. New technologies have transformed the way people work, learn, communicate, and share. Yet large organizations have often failed to pace with this transformation, and now lag far behind the rest of society in their digital thinking and capabilities. For businesses to survive, let alone succeed, they must quickly and continuously adapt to the ever-changing digital environment. The key is Digital Fitness – embracing the attitudes, adopting the tools, and allocating the resources necessary for organizations to thrive in a dynamic digital world. In his presentation, Bonin will explain the elements of Digital Fitness, and how to drive its principles throughout an organization. For organizations, the stakes could not be higher: embrace Digital Fitness, or go the way of the dinosaur.

10:00am

Q&A: Everything You Need to Know About How to Buy Digital Video Advertising* (But were afraid to ask)

All brand marketers are seeking the same thing when it comes to digital video advertising; the ability to reach their target audiences at scale, align themselves with premium content, and brand safety. These simple requirements, however, are more easily said than done. What are the best platforms for achieving these goals and maintaining transparency throughout the process? How do you get the best results and ROI from investing in online video advertising? Learn the tricks of the trade from the maestro.

Moderator: Gian Lombardi, SVP Eastern Sales, YuMe

Bonin Bough, VP of Global Media and Consumer Engagement, Kraft Foods

10:40am

Networking Break hosted by Telemetry

11:10am

Video Everywhere: Mobile Video Makes In-Roads

As the media industry becomes more fragmented, and wireless technology continuously improves, more content than ever is being consumed on mobile devices. Consumer engagement on mobile platforms is also often greater than with traditional formats. Learn why every well-rounded media buy needs a mobile component.

Moderator: Harry Kargman, CEO, Kargo

Mike Fischer, Chief Marketing Officer, Coldwell Banker

Jason John, Sr. Director of Marketing, Gilt Groupe

Jonathan Stephen, Head of Mobile, JetBlue Airways

11:50am

The Golden Age of Online Video?

In a watershed moment for the online video industry that would have made William Paley, David Sarnoff, and Leonard Goldenson proud, Hulu, Aol, Yahoo!, YouTube, and VEVO all rolled out new series and original online video production partnerships at the Digital Newfronts this past April. Are we entering the golden age of online video? Will audiences and brands follow? It will only take one breakout hit…

Moderator: Bryon Evje, EVP, Sales and Business Development, SpotXchange

Elliot Lum, VP, Strategic Marketing, Columbia Records

Jordan Corredera, Director & General Manager, eBusines, Carnival Cruise Lines

12:30pm

Lunch hosted by BrightRoll

1:30pm

Keynote: In Pursuit of the Truth

Anthony Rushton, CEO, Telemetry

What happens when advertisers invest $50 million dollars into digital video advertising without independent representation of their interests.

2:00pm

Online Video vs. TV — It’s not either or…

While no media provides the reach of television, nothing competes with digital platforms like online video in terms of efficiency and targeting. Intuitively, it makes sense that successful media plans should include both TV and online video. However, in order grow, the digital video advertising industry must institutionalize standards of measurement much like the television industry has. How are companies like Kantar, Rentrak and Nielsen working hand-in-hand with the digital video advertising industry to adopt cross-platform audience metrics? What are brands looking for to better evaluate and justify their investments in digital video advertising? It should be a good debate.

Tim Avila, VP of Product Marketing, Brightroll

Ryan Anderson, Director of Marketing, Equinox

Mason Nelder, Director of Social Media & Digital Strategy, Verizon

2:40pm

eCommerce Discovers Video: The Next Big Killer App

The young, but agile, eCommerce industry has discovered the dirty little secret that the TV industry has known for over sixty years; that sight, sound, and motion (code: video) sell product. In addition, video can make your site stickier and reduce return rates. Also, SEO video results rank higher in searches than other content which can help drive more traffic to your site. And, considering that YouTube is the world’s second largest search engine, a strong video strategy makes sense for leading etailers. Here are some tips from the early adopters.

Moderator: Winston Wang, Global Director of Strategic Innovations for Marketing Technology, Anheuser-Busch InBev

Nicole Fraley, Director of Marketing, Office Depot

Jason John, Sr. Director of Marketing, Gilt Groupe

Marti Crampshee, Head of US Digital Communications, AllSaints Spitalfields

3:20pm

Case Study “A”
HeadBlade Cuts Through the Clutter

James Byrne, HeadBlade National Brand Media-Relations

James Perceley, Co-Founder, Thinkmodo

Launched on a shoe string marketing budget, last year’s HeadBlade viral video was one of the breakout hits of the year, scoring millions of views on YouTube. Equally important, the earned media, in terms of media coverage and publicity was in the tens of millions of dollars, and put the brand on the map. Word of mouth is a powerful tool. Find out how HeadBlade cracked the code.

3:40pm

Networking Break hosted by SpotXchange

4:00pm

Case Study “B”
One Direction: A Band Born Out of Social Media and Digital Video

Elliot Lum, VP, Strategic Marketing, Columbia Records

When One Direction opened at #1 on the U.S. Billboard charts, they were the first British band ever to do so. This case study will look at how One Direction took the nation by storm through social media — specifically, leveraging digital video — allowing fans to drive the discovery of this band to mainstream success.

4:20pm

Case Study “C”
Building Relationships and Building your Brand

Derek Johnson, Digital Platform Supervisor, Digital Marketing & CRM, Mercedes-Benz USA

The customer “funnel” is changing. With the maturation of digital, it is no longer a predictable process. The loyalty loop, where customers enjoy your product, bond with your brand and advocate is an essential consideration for marketers. Learn about how Mercedes-Benz is using video to allow customers to bond and advocate.

4:40pm

Content Marketing Explosion

Silicon Valley start-ups and internet portals are not the only producers of original premium content for the internet. Increasingly, brands themselves are investing millions of marketing dollars than to create and distribute their own original content. No strangers to ‘content marketing,’ electronic publishing platforms and video are taking the art to a whole new level. Hear how leading brands are giving publishers a run for the money and taking charge of their own destiny…

Moderator: Gilad de Vries, VP, Brands and Agencies, Outbrain

Derek Johnson, Digital Platform Supervisor, Digital Marketing & CRM, Mercedes-Benz USA

Liz Miersch, Editor-in-Chief of Q, Equinox

Jon Lombardo, Social Media, Manager, General Electric

5:20pm

Brand Innovators Cocktail Reception hosted by Innovid