Brand Innovators LLC
Brand Innovators LLC
Associate Director of Global Digital Strategy, Kellogg’s
Bob Arnold is Associate Director of Global Digital Strategy for Kellogg’s where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg Bob was a 10 year veteran at Procter & Gamble leading digital marketing efforts across several global categories. This included Feminine Care where he led the awarding winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs – several times higher than traditional media. Bob and his work has been featured in the Wall Street Journal, New York Times, as a case study by Forrester and in “Groundswell”, a Businessweek best selling book.
Producer, The Daily Show with Jon Stewart
Ian started his career writing for cable networks like VH1, Comedy Central, and MTV (on their long-running comedy series, “Boiling Points”). He has since co-written feature film scripts for Paramount Pictures, 20th Century Fox, and Apatow Productions and did punch-up work for 20th Century Fox Animation. He is currently a Producer at The Daily Show with Jon Stewart.
SVP Marketing, Western Union
As SVP Marketing for Western Union, Laston leads the North America Marketing team. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University.
Director & General Manager, eBusines, Carnival Cruise Lines
Jordan Corredera is Director and GM, Carnival Digital, the eCommerce and digital marketing arm for the world’s largest cruise line. Jordan joined Carnival in 2003, holding positions within the sales, operations and marketing groups before establishing the company’s first digital strategy team in January 2007.
An early advocate of social media and establishing corporate credibility online, Corredera championed the first insider blog and social media strategy in the cruise industry. Corredera currently leads Carnival’s online group whose focus is on all aspects of Carnival’s online presence including B2B, B2C, eCommerce, Mobile, Social Media, digital production and analytics.
Marketing Vice President, State Farm
Pam El is Marketing Vice President at State Farm Corporate Headquarters in Bloomington, Ill. She holds over 25 years of marketing, advertising, communications and brand management expertise with various companies, such as: The Martin Agency, US WEST and Terabeam. Pam serves on the Board of Directors for the Women’s Basketball Hall of Fame, and is a member of the Association of National Advertisers (ANA) Brand Council, and the chairman of the Brand Council at State Farm. In 2009, AdWeek announced Pam as one of Advertising Women of New York’s (AWNY) “Changing the Game” Brainwave Award Winners. And, in 2008, Target Market News named Pam the “Marketing Executive of the Year.”
VP Brand Marketing, EA SPORTS, Electronic Arts
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA, NHL, NBA, NCAA, SSX, and Fight Night.
Director of Media Services, Verizon Wireless
Marc S. Fonzetti is the Director of Media Services at Verizon Wireless, overseeing all media strategy, planning, buying and innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his ~$2B measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer making Online Video a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc held roles at BOOKSPAN, i-traffic/Agenc.com and MediaVest.
Director of Marketing, Office Depot
Nicole leads the eCommerce Growth Initiatives for Office Depot. She is responsible for creating future blueprints and marketing strategies for key growth initiatives within the eCommerce channel; delivering top-line and bottom-line improvement and significantly enhancing the customer experience. Prior to Growth Initiatives, Nicole was responsible for driving revenue and increasing qualified traffic to OfficeDepot.com, Office Depot family of sites and Office Depot Retail locations by overseeing marketing paid search, natural search, display, mobile, shopping comparison engines, affiliates and emerging media. Before joining Office Depot in 2010, Nicole served as Director of Online Marketing for BGT Partners and as Marketing Director for Southeast Realty Equities. She has also held sales management roles for Federated working for Burdine’s Department Store.
Chief Marketing Officer, Sporting Goods & Fitness, Sears Holdings Corporation
Ian Gomar is Chief Marketing Officer for Sporting Goods and Fitness at Sears Holdings (Sears and Kmart) and is responsible for the multi channel integrated marketing strategy and execution. Prior to Sears Holdings, he was President of Retail & E-commerce at Steve Madden footwear, President/CEO of Athletes World/Bata in Canada, and held CMO roles at Footlocker Inc. and Starter Apparel. Ian has extensive experience in retail marketing and turnarounds, and developing ecosystems which seamlessly integrate home, store and mobile touch points.
Sr. Director, eCommerce, J.Crew
Mei’s entire career has been rooted in web technology and online marketing. She is passionate about driving revenue-converting traffic to websites and connecting consumers to online products and innovative digital experiences. With a multi-faceted suite of marketing expertise across paid search, SEO, affiliate marketing, analytics, site search technology and new emerging media, Mei has successfully leveraged digital media to maximize profitability and brand effectiveness. Her experience spans multichannel, brick-and-mortar and ecommerce across 11 industries from finance (Refco) to travel (Viking River Cruises & Hilton) and entertainment (Disney), and now retail.
Sr. Director, Online, Mobile & Social Marketing, Gilt Groupe
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Digital Platform Supervisor, Digital Marketing & CRM, Mercedes-Benz USA
Derek joined MBUSA in 2008 after spending 3 years producing, directing and editing video content for the brand. In his current digital marketing role, he oversees creative, UX and technical development for mbusa.com, the mobile site and iPad site. An enthusiast of Agile Methodology, he is a certified scrum master and oversees all new development via Agile. Derek began his professional journey as a jazz musician, which brought him from Chicago New York. He received his B.A. from Columbia University with a concentration in film.
Director of Innovation, Consumer Experiences, Kraft Foods
Ed is Director of Innovation, Consumer Experiences, at Kraft Foods, where he led development of its award-winning iPhone application, the iFood Assistant. iFood Assistant won an Edison Award for Innovation in 2010. Ed also co-lead the creation of iPad application, Big Fork Little Fork. He continues to lead innovation through both mobile and digital.
Ed has driven innovation digitally and traditionally during his tenure at Cadbury/Dr. Pepper, VNU, DoubleClick and Draft Worldwide. Ed published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board.
VP Strategic Marketing, Columbia Records
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Director of Social Media & Digital Strategy, Verizon
Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
Chief Insights Officer, Forbes Media
Bruce Rogers is the Chief Insights Officer for Forbes Media managing the Insights Division, which creates, sells and publishes thought-leadership research for blue-chip customers such as IBM, Google, KPMG, SAP, CIT and Deloitte. He is also responsible for the company’s CMO Practice overseeing the group’s creation of content for senior marketing professionals through the Forbes CMO Network and events such as the annual Forbes CMO Summit. Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication and sales support activities for Forbes Media.
Brand Building Director, Hair US, Unilever
David is the Director of Unilever’s Hair brands, including Dove, Suave, Tresemmé, Nexxus, and Axe. David spent 8 years on the Axe Brand, including its launch into North America. In these roles, David has developed many advertising campaigns, 3 brand-created TV shows, a video game and pioneered viral and social media marketing. Awards include several Cannes Lions, Guerrilla Marketer of the Year from Brandweek, Ad Age’s Top 50 Marketers of 2004, and several Reggies. Prior to Unilever, David worked for a US Congressman and the U.S. Treasury. He is an MBA Graduate of Wharton and received a B.A. from Yale. David, his wife, 3-1/2-year-old and 3 month old daughters live in New Jersey.
Senior Manager, Media Strategy & Digital Marketing, Dannon
Raman drives integrated communications and media innovation for Dannon US, also helping develop global digital strategies for Groupe Danone. Before that, Raman spent 7+ years at Procter & Gamble, driving key digital campaigns and strategies across several “Billion Dollar Brands,” while based in the US, Asia, and Europe. He moved to NY in 2009 to focus on P&G’s US media buying and global measurement.
While studying Computer Engineering at the University of Alabama, he also freelanced as a web designer, later studied in Austria, and returned to receive his MBA. Raman likes to “think globally, act locally” – having spent time volunteering with non-profits, charter schools, and political campaigns. Raman’s also a geek about comics, music, and travel.
Director, Social Commerce Innovation, Dell Computers
Steven is the Director of Social Commerce Innovation at Dell where he leads Dell’s strategic innovation efforts in creating, experimenting, partnering, and launching social commerce technologies. Previous to Dell, Steven worked at Bazaarvoice, Open Text, Vignette, Collanos, and Novell where he conceived and led different social media and mobile product lines and business development efforts. Steven is known for being an entrepreneur in large organizations and has led the development of new products, created new business units, started an eBusiness research center at Brigham Young University, created global partner programs, and driven strategic acquisition initiatives.
Colin T. Westcott-Pitt
VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale, Heineken USA
Colin Westcott-Pitt is VP Marketing for Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA where he leads positioning, creative development, design, innovation, online marketing and overall promotion. Since joining Heineken in 2009, Colin managed the launch of the Newcastle Draught Keg, its Summer Ale and the award-winning Newcastle “Block” website. He developed Newcastle Brown Ale’s “Lighter Side of Dark” communication platform and advertising execution, which was nominated for a Cannes Lion in 2010. Prior to joining Heineken USA, Colin served as Global Brand Director at Pernod Ricard where he delivered double-digit volume growth for Malibu after successfully transitioning the brand from Allied Domecq to Pernod Ricard. Colin held roles at Inbev USA and Labatt USA after beginning his career in the UK at Whitbread Beer Company.