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Check out our Brand Innovator Spotlights, exclusive Q&As with leading brand marketers published on Forbes.

Where Brands Embrace Digital Video Advertising

June 6, 2012

Crosby Street Hotel, New York, NY

Brand Innovators Digital Video Advertising (DVA) will look at what’s behind the growth of the online video industry, and why Fortune 500 brands are jumping on board.

As the adage in Silicon Valley goes, innovation drives technology, technology drives consumer adoption, and consumer adoption drives monetization. To wit, as the online video experience has improved over the past 36 months, online video consumption has surged, and brands are shifting precious advertising dollars from television to online video. According to Forrester, advertisers will invest over $2.5 billion in digital video advertising in 2012, and that figure is expected to surge to $5.4 billion annually by 2016. More premium content, higher quality HD programming, faster broadband and wireless connections, and the continued growth of smart phones and tablets will all continue to drive the rapid expansion of the online video industry for at least the next 10 years, and pave the way for double digit annual growth in digital video brand advertising. It’s not too late to jump on, but be careful, this train is moving fast!

the buzz

“The opportunities for brands to connect with consumers in today’s world of ever changing technology is staggering. Brand Innovators Chicago offers a chance for brands to get together and learn from each other about the emerging opportunities in a collaborative environment.”

— Pam El, VP, Marketing, State Farm

“What I love about the Brand Innovators Summits is that the speakers on stage are leading brand marketers so the content is always fresh and applicable. The focus is on education and success stories, which raises the bar for all of us. And, because it’s invitation only to client side executives, the networking is first rate. I look forward to Brand Innovators Chicago.”

— Ian Gomar, CMO, Sporting Goods and Fitness and Toys, Sears Holding Corporation

“Technology is enabling marketers to better engage with consumers in ways unimaginable even a couple of years ago. The exponential rate of change, however, has created so many new options, that it often becomes so daunting, that many marketers continue to opt for the same traditional and supposedly “proven” tactics. It is imperative for marketers to continuously test and learn, and evolve in their use of these new, dynamic, and more engaging forms of media. Brand Innovators Chicago is the perfect opportunity for brand marketers to embrace the next generation of marketing solutions, learn from others who have experimented, and collaborate with peers. I am excited about participating.”

— Ed Kaczmarek, Director of Innovation and Consumer Experiences, Kraft Foods