The art and science of personalization.
Reach and frequency are the basic tenets of all great advertising campaigns. Add compelling content to the mix, and you have an engaged audience. In the digital age, advertisers are taking this a step further…Thanks to wonderful world of data science, brands can target consumers with personalized messages, across all platforms and devices, with incredible accuracy and efficiency like never before.
Our Brand Innovators Deep Dive on Content & Data presented by News IQ and hosted by Xerox — at the Xerox Executive Briefing Center in New York (485 Lexington Avenue), Thursday, March 1 — will look at how premium publishers are using first and second party data to help brands reach highly qualified consumers while they are reading and watching the content that they enjoy the most.
Qualified brand marketers from Fortune 500 and other leading brands my register for our Brand Innovators Deep Dive on Content & Data by filling out the following brief Registration form.
We look forward to seeing you in New York!
“As technology continues to fundamentally transform the brand-consumer relationship, Brand Innovators is one of the few events where I can take back learning that will have a direct and real impact on my business. I look forward to driving the discussion on how big brands and companies can keep pace with this transformation and continue to satisfy the consumer.”
— Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
“I don’t go to many big conferences, where the material is often watered down and its harder to have meaningful dialogue. Brand Innovators is a refreshing change of pace – a more intimate curated group of smart and driven people who have a lot of informed opinions. Its well worth the time.”
— Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
“In a sea of conferences fueled by pitches disguised as insight — brand innovators provides a respite where client-side peers can go to learn, refuel and be a part of a community. It’s been a long time coming.”
— Jordan Corredera, VP Digital, Carnival Cruise Lines