The sweet science of data and storytelling.
Quick question: What is more important: what you say or when you say it? Smart marketers know the answer is both. Collectively, marketers are all chasing the “right message at the right time,” but to do this the message must bend with the customer journey and adapt to customer feedback.
The right message and the right time are the dance of good copywriting and precision targeting. This means smart planning, collaboration, and great execution between departments. On Thursday March 1, Brand Innovators will bring together marketers from brands that are doing it right and data experts from Newscorp for an in-depth discussion about the “sweet science” of data and storytelling. Join us for a lively morning session in New York at the Xerox Executive Briefing Center at 485 Lexington Avenue.
“As technology continues to fundamentally transform the brand-consumer relationship, Brand Innovators is one of the few events where I can take back learning that will have a direct and real impact on my business. I look forward to driving the discussion on how big brands and companies can keep pace with this transformation and continue to satisfy the consumer.”
— Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
“I don’t go to many big conferences, where the material is often watered down and its harder to have meaningful dialogue. Brand Innovators is a refreshing change of pace – a more intimate curated group of smart and driven people who have a lot of informed opinions. Its well worth the time.”
— Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
“In a sea of conferences fueled by pitches disguised as insight — brand innovators provides a respite where client-side peers can go to learn, refuel and be a part of a community. It’s been a long time coming.”
— Jordan Corredera, VP Digital, Carnival Cruise Lines