Brand Innovators LLC
Brand Innovators LLC
John Andrews is CMO of Ignite Social Media and helps leading brands engage consumers across social channels. He is a visionary for bridging the gap between the point of influence and the point of purchase with shopper-centric, channel-focused technology and platforms. His digital marketing experience of over 20 years includes Hanes Brands, Eastman Kodak Digital, Newell Rubbermaid, Implus and Walmart. He led the creation of Walmart’s award-winning social media platform, Elevenmoms, an industry-disrupting online customer advocate program and is also the founder of Collective Bias, a Social Shopper Marketing company. John lives in Raleigh, NC with his wife Mary Shannon and daughter Mary Catherine. @Katadhin
Jeremiah Andrick is the Head of Global Ecommerce at Logitech. Mr. Andrick directs Logitech’s digital strategies for online customer acquisition and e-commerce. Prior to joining Logitech he served as a senior program manager at Microsoft Bing developing publisher tools and at MSDN in the Server and Tools Publishing Platform Team working on the search and traffic acquisition. Mr. Andrick began his career as an engineer working for both agencies and startups in the content management and digital advertising sectors. He is frequently requested as a speaker on the role of digital strategy and digital transformation in business. @jeremiah
Pamela Austin is the Executive & Influential Communications Director at Microsoft, where she specializes in cultural transformation, reputation management and strategic change at both the corporate and brand levels. Prior to assuming her current role at Microsoft in 2012, Pamela was Director of Corporate PR at Salesforce.com. Preceding that, she simultaneously served as Director of Employee Communications & Engagement and Innovation Communications Officer for the Bill & Melinda Gates Foundation. Pamela’s lengthy association with Microsoft began in 2003, when she joined the company as Group Manager, Microsoft Corporate Brand. @BigThinkr
Brandon oversees brand marketer partnerships in the west coast for Outbrain, the largest content discovery platform on web and mobile. In his role, he collaborates with brands as diverse as Wells Fargo, Yahoo!, Intel, and Red Bull on strategies to drive qualified audiences to their digital content. Brandon’s previous leadership roles include sales, marketing and business development positions at AOL, NBC Digital, Fox Interactive Media, and appssavvy.
Erika Bitzer is the senior director of marketing, brand and communications at Impinj, responsible for the company’s inbound marketing, content marketing, brand and public relations. Her 15 years’ experience in communications and marketing spans the technology spectrum, from semiconductors to mobile devices to online entertainment services. She’s advised companies of all sizes and stages including Microsoft, Symantec, Myspace, Marchex, Apptio, and Clipboard, on ways to increase awareness, educate and attract prospects through content publishing strategies. Bitzer holds a degree from the University of Oregon and has earned several industry awards. @ErikaBitzer
Matthew Blosl is Senior Vice-President, Strategy & Operations of Tongal, the leading web-based content development platform that breaks the creative process up into a series of challenges, from idea through execution to efficiently deliver breakthrough creative content for brands. Tongal has executed campaigns for Fortune brands globally, including Procter & Gamble, McDonalds, Google, Mastercard, General Electric, Lego, Lucasfilm and even NASA. Previously, Matthew led and served on the management teams for three early-stage companies focusing on company leadership and business development with leading brands. Prior to that, Matthew was Director, Business Strategy for global ad agency JWT where he led business and marketing plan development for the agency and its clients in the Chicago, Detroit, and New York offices. Matthew began his career as a management consultant at Accenture where he worked with both domestic and international clients in the sales and marketing areas. @mjblosl
Danna Brokaw has focused her career in the marketing and communications field working on both the agency and client sides. Currently, Danna leads the traditional and digital advertising efforts for the Microsoft retail stores with an eye towards ROI. She is particularly interested in connecting the dots between digital advertising leading to brick and mortar foot traffic and revenue. Danna is passionate about trying new methods and learning from industry experts.
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com. @nortycohen
Geoffrey Colon is Group Product Marketing Manager of Social Media and Analytics at Microsoft in the Search Business Group (Bing Ads) in Bellevue, Washington. In his role, Geoffrey leads a global team of social media marketers who create, execute and measure tactical social communication strategies to help drive education and adoption of the Bing Ads product by marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise and disruptive innovation. Prior to joining Microsoft, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical social strategies for a variety of business divisions within IBM including Mobile, Cloud, Systems and Technology, Midmarket, Software and the Smarter Planet brand. He has spent 20 years in digital marketing working for and with several of the most influential brands including Coca-Cola, Kraft, Spotify, Netflix, American Express, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network and Smirnoff. Geoffrey is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications and a minor in Political Science. @djgeoffe
Michelle Crames is Vice President of New Markets at Bottlenose, Inc. She also serves as Entrepreneur In Residence for Science, Inc. Previously, Michelle founded and ran as CEO SkuLoop, a software-as-a-service company which was sold to Revionics. A serial entrepreneur, Michelle also launched mobile service GIIV, the first U.S. company to enable gifts to be sent instantly via mobile device and redeemed in-store or online, partnering with retailers including Amazon, Whole Foods, Macys, Sephora, Lowes, Krispy Kreme, Toyota, and Fandango. She has worked to launch and acquire mobile and digital media companies in the U.S. and Asia. Previously, Michelle served as CEO of Lean Forward Media LLC, an interactive media and entertainment company and has also worked at Warner Bros., The Walt Disney Studios, and McKinsey & Company. @michellecrames
Peter DeLuca is Senior Vice President of Brand & Advertising, for T-Mobile USA. He is responsible for bringing the brand to life through the development of all national advertising, retail communications, social and sponsorships & events. He oversees corporate media planning, buying and implementation, including traditional, digital, mobile media, social platforms and program integrations. Prior to joining T-Mobile, DeLuca was the chief marketing officer for the specialty retailer Banana Republic (owned by Gap Inc.). He also spent 12 years working at Charles Schwab in various senior marketing leadership roles. Before joining Schwab, DeLuca spent the early part of his career working at advertising agencies with clients such as AT&T, MCI and several Procter and Gamble brands. DeLuca earned a Bachelor of Science degree in advertising from the University of Colorado.
Rob Goldberg is the Executive Vice President of Marketing at Tommy Bahama. On the leading edge of luxury lifestyle experiences for more than 25 years, he has been a force in the hospitality industry, successfully marketing, managing and operating a number of high-profile restaurant, hotel and retail companies throughout the United States. Rob is credited with building luxury brands that define themselves by quality and approachability rather than formality and exclusivity. As Executive Vice President of the Marketing for Tommy Bahama, Rob is responsible for all facets of marketing for every channel within the Tommy Bahama Group. This includes men’s and women’s wholesale, retail, ecommerce, licensing and restaurants. He is also a member of Tommy Bahama’s senior leadership team, to help develop and communicate the company’s long-term goals. Prior to joining Tommy Bahama, Rob was President of the Moana Hotel & Restaurant Group, a sister company of the world famous Auberge Resorts. He was also CEO at the PlumpJack Group and held executive level positions at Hard Rock Group. @robgoldberg
In his role as the Global Director of Marketing and Communication for Mobile & Emerging Platforms at Accenture, Khody Golshan leads a team that conceptualizes, delivers, and executes mobile marketing, innovation marketing, and emerging digital channels strategy as it relates to Accenture’s corporate marketing efforts. Prior to joining Accenture, Khody held senior marketing roles in the software, telecom, and communication industries. @khodyg
Brook Greb is the Marketing Manager of Audience Engagement at Allrecipes.com, the world’s largest digital food brand. She manages the day-to-day strategy for Allrecipes’ engagement programs, including membership and retention, email marketing, feature engagement and UGC strategy, and app marketing. Brook loves testing and optimization, and is passionate about creating meaningful interactions with customers. When she’s not behind a computer screen, Brook enjoys baking, finding a new favorite restaurant, and cheering on the Seahawks. @BrookGreb
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
Justin Holmerud is Global Social Media Manager for Starwood Hotels & Resorts, responsible for driving platform and tool development to meet the needs of the company’s more than 1,110 hotels around the world. Mr. Holmerud joined Starwood in 2007, out of their regional Field Marketing office in San Diego. In his five years with Starwood, Mr. Holmerud has led regional hotel online marketing as well as search engine optimization and social media for all of the North American hotels. In April 2012, he was promoted to his current global role within Starwood’s digital team, focusing on platforms, tools and analytics. @Justang31
George Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies. @georgehuff, @workwithopal
Anika Kaulilus is a Senior Product Marketing Manager at Amazon, where people can find and discover virtually anything they want to buy online. Prior to joining Amazon in December, she was Director, Digital Marketing Strategy and Operations at the Apollo Group, which markets the University of Phoenix. Anika spent her early career on the agency-side, at MEC Interaction, DNA Seattle and Optimedia, working with clients including T Mobile, Quantas Airlines, Google and AT&T. @anikaoutside
Jenna Langer is VP of Product Strategy at Livefyre. As the first employee, she has led client strategy by helping publishers and brand marketers develop their social and community best practices. Jenna has presented at several conferences about social marketing techniques and humanizing brands through user engagement.
Tara Meehan has been with Guardian for nearly three years. Her role within the Social Media Program continues to evolve. As Head of Social Content, she helps Guardian Financial Representatives and Guardian Agencies tell their unique social story through the creation of engaging and insightful content that both speaks to the Guardian philosophy and is easy for the general public to understand. Prior to her current role, Tara was tasked with simplifying the Socialware on-boarding process for FRs as well as helping them leverage LinkedIn and/or Facebook in order to grow their business. @tarammeehan
Pang Ngernsupaluck wakes up everyday thinking about how she can enable partners and mid-market commercial customers to be more successful with Windows devices. Passionate about the integration of products and services which together light up the customer experiences, Pang is excited to bring her partners and customers along the journey to Windows 10, the greatest OS platform of the future. Prior to Windows, Pang managed global brand and advertising for Microsoft Dynamics and at Logitech. Her experiences span across CPG, high-tech and clean tech industries. Pang has her MBA from the Stanford Graduate School of Business and while at Stanford, joined three entrepreneurs to launch Sun Run Solar. @PangNuttinee
Kenton Olson joined the Seattle Seahawks in 2007 He is the organization’s Director of Digital and Emerging Media, managing websites, social media profiles and mobile applications for the Seahawks. Kenton also explores new technologies and platforms. Kenton began his career as the Assistant Director of Marketing and Website Management for the University of Oregon Athletic Department after receiving his degree in business administration and economics from the Warsaw Sports Marketing Center at the University of Oregon. He lives in Renton, Washington. @kentono
Mary Renouf is currently the Social Marketing Director for Providence Health & Services. She has more than 15 years of social and digital marketing experience in the sports, entertainment and technology industries. Prior to Providence, Mary served as the Director of Social and Influencer Marketing at T-Mobile, where she oversaw social programs for several brands including Metro PCS, GoSmart Wireless and Univision Mobile. Before she entered the Telecomm industry, she ran social and digital marketing for Microsoft Xbox, adidas and several Paul Allen properties including the Portland Trail Blazers. She has numerous awards for her social-media innovation and continues to top lists of people to watch in the social field. Mary is a huge animal lover and is proud to also serve on the Board of Directors for PAWS (Progressive Animal Welfare Society). @maryrenouf
Ef Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices. He is responsible for guiding global social strategy for the Taiwan-based company whose flagship device, the HTC One M8, was hailed as the “Best Android Phone” by the Wall Street Journal. Prior to HTC, Rodriguez worked at a number of the world’s most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed social ideas for American Express, Microsoft, and Domino’s. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike. Rodriguez graduated from the University of Colorado at Boulder, currently resides in Seattle. @pug
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… TedRubin.com or @TedRubin
Todd Sawicki is CEO of discovery firm Zemanta, a programmatic platform for promoting marketing content. He joined the Zemanata in March 2013. Prior to that he was Chief Revenue Officer at Cheezburger, the popular online humor publisher delivering 5 minutes of happiness a day through brands which include Memebase, ICanHasCheezburger and FAIL Blog, responsible for running sales, marketing and business development. Todd is also the founder of sawickipedia llc, which advises online startups in marketing, monetization, business development and corporate strategy. @sawickipedia
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Kim Thom manages sales for NinthDecimal throughout California, the Pacific Northwest, and the Southwest. She is NinthDecimal’s representative to brands and advertising agencies seeking to strategically build their businesses using NinthDecimal’s customized mobile audience solutions. Kim brings more than 25 years of advertising and digital media experience to NinthDecimal. She joined from NBC Universal where she spent three years as Director of Strategic Sales & Marketing for the NBC owned and operated television stations and their digital properties. Prior to that she was Director of Business Development at NBC’s Bay Area affiliate KNTV, and Manager of Olympic Sales & Marketing for NBC TVSD. Kim has a BS in Communications from Boston University. She is originally from Connecticut, but has for the past 20 years called the Bay Area home. She currently lives in Mill Valley with her husband and her dog, Paisley.