Brand Innovators LLC
Brand Innovators LLC
Geoffrey Colon is a Sr. Marketing Communications Designer at Microsoft based in Bellevue, Washington. In his role, Geoffrey works with emerging media platforms to help drive education and adoption of Microsoft Search Advertising products. Colon is author of the 2016 book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” available on AMACOM Books in three languages. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Mr. Colon is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communications. He is host of the weekly marketing podcast for eccentric minds with Cheryl Metzger Disruptive FM, producer and host of video blog The Disruptive Marketer, and is a regular contributor for Branding Strategy Insider blog. He has been quoted/featured in various publications and media outlets including Cheddar, NASDAQ Live, Marketplace on NPR, Wall Street Journal, Billboard Magazine, Business Insider and The Huffington Post.
You can follow Geoffrey on Twitter @djgeoffe, LinkedIn or visit his website geoffreycolon.net
Emily Crawford, Director of Communications and Marketing, Pike Place Market Preservation and Development Authority. As the Director of Communications and Marketing for the Pike Place Market, Emily shares the brand values of Seattle’s most visited destination with local, regional and international audiences through advertising, public relations, education programs, digital and social media, and internal communication strategies. Since joining the PDA in 2012, Emily has overseen the advertising and media strategy for the MarketFront expansion, the relaunch of the pikeplacemarket.org website, developed the Market’s social media platforms and created a year-round advertising campaign promoting Market businesses. When not at Pike Place, she enjoys exploring Puget Sound in her sea kayak.
Sarah Dooley fell in love with coffee shop counter culture and the retail experience 21 years ago as a Pike Place Starbucks Barista. Growing up in an entrepreneurial household the message has always been, “get out there and make your own job”. Embracing the creative and risk taking nature of her upbringing she found her voice and roles in community building, product development, R & D and the liaison between the engineering team and user experience for coffee equipment. Sarah is currently the Director of the Customer Experience | Product Ambassador for Slayer Espresso, an espresso machine designed and hand crafted in Seattle, Washington. Her favorite daytime beverage is a well prepared and served espresso.
It took Marjorie less than a year to realize the insurance industry offered fascinating challenges and an opportunity to truly do something different. In her time with PEMCO, she’s lead the consumer insight initiatives, designed and implemented engagement programs and managed integrated marketing programs. Most recently, Marjorie has lead the initiative to develop and implement a branding strategy that matches the corporate culture and resonates with consumers. Her pivotal work transforming consumer and employee insights into strategy has placed PEMCO in an enviable position, one that competitors are unable to copy or match, and one that employees are proud to own and personify.
When not at work, Marjorie enjoys volunteering her time and energy to support several causes, most notable education and the environment.
Lincoln is a proven strategic, innovative and collaborative leader with more than 20 years of experience in the technology and entertainment industries. Prior to T-Mobile, Lincoln served as the GM of Social Media & VP of Integrating Marketing for Univision Communications leading both the social media strategy and daily operations for 60M+ followers for the sports, entertainment and news divisions and an integrated marketing team building partner solutions across all TV, digital and social properties. Previous to Univision, Lopez served as the VP of Social and Digital Media for TBS, TNT and Turner Classic Movies (TCM). He was responsible for social media operations, emerging technology initiatives, digital marketing & advertising, and strategic analytics in support of the networks’ programming. Prior to that he was the VP of Digital Marketing & Social Media at MTV Networks. In that role, he was responsible for social media operations, multi-platform creative, interactive campaigns, digital media planning, and partnerships across various networks. He also previously served as VP & Executive Producer of digital production and content programming for MTV Networks. Earlier in his career he held a variety of product management and marketing roles at Photoworks, Rhapsody and Adobe. He holds an MA in Digital Media and a BS in Business from SJSU and an Associate’s degree in Film & Television Production from De Anza College in Cupertino, CA.
Nate is a marketing professional with nearly 20 years of experience in B2C marketing. Currently, he’s a Marketing Program Manager and heads up the digital marketing program and strategic partnerships for PEMCO Insurance, a Northwest company that has provided auto and home insurance for nearly 70 years. Nate has had the opportunity to create high-impact and buzzworthy content through partnerships with the Seattle Seahawks, Sounders FC, Seattle Storm and Portland Trailblazers. Nate is a long time member of the PSAMA and is on the Executive Board of Washington DECA. He’s a Seattle native who holds an MBA from Seattle Pacific University and a BA from the University of Washington.
Digital Enthusiast, Passionate Consumerist, Coffee lover and Brand Marketing professional with over 12+ years of rich international experience and expertise’s across luxury, fashion, retail and consumer goods industry, specializing in strategic brand communication, advanced web and social media marketing. Her passion and curiosity for communication, marketing and everything digital has led her to take on new challenges spanning across three continents in Asia, Europe and North America that has radically enriched her view of the Global consumer. Her career has been dedicated to working with numerous brands, assisting them to strengthen their digital footprint through storytelling, rich content and omni-channel experiences. She has an undergraduate degree in Business and a Masters degree in Luxury Brand Management. Ekta enjoys traveling, going on long hikes, discovering new culinary flavors and that perfect cup of cappuccino.
Rollo comes from a fifteen-year career creating video content for big brands across Europe. This led him to starting Wipster, in an aim to dramatically enhance companies’ ability to create video at a rapid rate and far higher quality through best-in-class review and approval.