We look forward
to seeing you July 14!


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Speakers San Francisco 7-14-16

Don Ball
Director, Global Innovation Marketing, Visa

Don_Ball_WebDon Ball is a Director of Global Innovation Marketing at Visa, Inc. where he is responsible for digital programs for the Visa Developer Platform. His expertise includes building and executing digital, social, and traditional programs for B2B focused technology brands. Previously, Don was an Account Director at gyro, a creative advertising agency, and advised marketing leaders at Cisco, VMware, Cloudera, SAP, CEB, and Time Warner Cable. Don’s background also includes consulting for IBM Global Business Services. He has an MBA from the University of California – Berkeley Haas School of Business and an undergraduate degree from Georgetown University.

Don is also an Associate Lecturer on Corporate Turnarounds at the Berkeley-Haas School of Business.

Kirstin Falk
Managing Director, Brand Innovation & Social, Charles Schwab


Brandon Gutman
Co-Founder, Brand Innovators

brandon-gutman.jpgAs Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman

Micha Hershman
Senior Director of Demand Generation and Inbound Marketing, Eventbrite

Micha_Hershman_WebMicha Hershman is the Senior Director of Demand Generation and Inbound Marketing at Eventbrite. He’s a nerd-media omnivore obsessed with storytelling in comics, video games, science fiction and film. You can geek out with him about content marketing on Twitter @mdhershman

Krzysztof Kazibut
General Manager, Bambu by Sprout Social

KrisKKrzysztof (Kris) Kazibut is the General Manager of Bambu by Sprout Social, an employee advocacy platform for business. Kris believes that social media is a critical communication channel for businesses to create and foster meaningful relationships with their customers. Prior to Sprout, Kris spent his career building software products for some of the most well known brands in the world. Away from the keyboard, he enjoys collecting stamps in his passport, CrossFit and wine. Find him on Twitter @kriskaz32

Lisa Luscap
Senior Director, Communications – Campaigns & Customers, VMware

LuscapA 20 year technology marketing veteran, Lisa joined VMware two years ago to establish the company’s thought leadership practice and created RADIUS, the company’s branded publishing platform for newsroom and thought leadership. In under a year, the destination has nearly 500,000 unique visitors, with 35% of those returning users and nearly 1M page views. A creative change agent and expert storyteller, Lisa’s been recognized with two PRSA Silver Anvil Awards in 2013 for Reputation Management and B2B Marketing, she was nominated for a Sabre Award in 2016 for RADIUS and was the recipient of Silicon Valley PR’s Multicultural Award.

Corey Olfert
Head of Content Marketing Strategy, GE Digital

Corey_Olfert_WebCorey Olfert brings over 20 years’ experience helping B2B companies create unique voices in crowded markets. Currently he leads content strategy for GE Digital, a $5b unit of General Electric. He is responsible for developing customer-centric content designed to entertain, educate and engage relevant audiences. Before GE Digital, Corey led social media and content marketing operations for Juniper Networks. Prior to Juniper, Corey spent five years at Avanade—an Accenture company. He led the company’s global brand repositioning effort, created and executed its theme-based content marketing strategy, and built its social media function. He spent the first dozen years of his career within public relations agencies.

Luca Penati
General Manager, San Francisco and Silicon Valley | Mediaco Lead for the Western Region, Weber Shandwick

lucaLuca has spent 30+ years assisting companies – from Fortune 1000 to start-ups – shape their image, tell their story, build their brand and protect their reputation. At Weber Shandwick, Luca runs the San Francisco and Silicon Valley offices and Mediaco, the firm’s content proposition, for the Western Region. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has been at the forefront of the changing digital and media landscape, guiding companies and brands to become full-scale media companies and drive engagement in a new age of marketing.

Warren Quach
Product Manager, LinkedIn

quachWarren Quach is the product manager for LinkedIn Elevate, which is LinkedIn’s employee advocacy platform. Previously, he was a product manager at Bizo (marketing tech startup acquired by LinkedIn) working on B2B audience data, programmatic ad tech, and analytics.

Nicolas Reynaud
Vice President and CMO, Kmart Apparel

nic-reynaudNicolas Reynaud is Vice President and CMO at Kmart Apparel (Sears Holding). In this role, he ’s developing the recent brand transformation plan, consumer model, value proposition, category positioning and creative identity of the apparel division of the group. Previously, Nicolas served in London as International CMO at iconic fast fashion retailer New Look, leading marketing teams across 17 countries, and as COO of the oldest french fashion & luxury magazine : L’Officiel. He owns two master degrees from La Sorbonne University in Paris.

Marc Sternberg
Co-Founder, Brand Innovators

marc-sternberg.jpgMarc Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1

Katelyn Watson
Vice President of Marketing, IfOnly

Watson_Katelyn_WebKatelyn Watson is the Vice President of Marketing at IfOnly, where she leads the marketing team and focuses on customer acquisition and retention through all channels, with a heavy focus on celebrity music, entertainment and food marketing, as well as marketplace supply growth. She is an influencer in the growth marketing space; as an advisor and mentor for Tradecraft, which helps to train people to succeed in traction roles at high-growth startups, and an advisory board member for iMedia, SFBIG and Brand Innovators. Katelyn started her career on the agency side with Omnicom, working with brands like Hyatt Hotels and Best Buy. She holds a business degree from the University of North Texas in Marketing.