Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing in Portland. As always, participation is complimentary for qualified brand marketers; simply fill out the the Registration form.
“I have really valued the Brand Innovators experience. There are a lot of other brands represented, colleagues you can learn from and share best practices with and network with to become a better marketer.”
— Cheryl Gresham, Director of Media, Taco Bell Corp.
“I’m excited to Co-Chair the Brand Innovators Content Marketing summit which will showcase how brands are engaging the consumer in a much different way than before. And specifically the reason why Columbia Records is involved is we strongly believe that music is an incredibly dynamic form of content which we see play out every single day where fans actively seek out content from their favorite artist.”
— Elliot Lum, VP Strategic Marketing, Columbia Records
“The Brand Innovators Summit was a refreshing change from the usual conference circuit…all of the speakers were leaders in their fields, talking about the innovative programs that distinguish their brands. No sales, no fluff. It was a day of provocative discussion, innovative thinking, top tier case studies and networking with peers. A great day.”
— Julie Fleischer, Director of CRM, Kraft Foods