Brand Innovators LLC
Brand Innovators LLC
Keenan Beasley has extensive experience managing some of the most iconic and fastest growing global brands at the nation’s top CPG companies, focusing on delivering short and long-term strategic direction and growth. He has a passion for communication and brand building, and making a lasting brand impact. Keenan is currently responsible for leading the Lysol brand, the largest brand in the Reckitt Benckiser portfolio. Prior to Lysol, he oversaw the Food Division where he “Put that *$&^ on Everything” with Franks Red Hot in both the United States and Europe. Prior to RB, Keenan started his career at Procter and Gamble where he managed iconic brands such as Tide, launching Tide w/ Febreze and the Olympic campaign. He then moved over to lead emerging market development and expansion for Gillette in Brazil and CEMEA.Follow him on Twitter @kbeasley97.
Mark Burgess is cofounder and president of Blue Focus Marketing, a social branding ﬁrm that helps businesses realize the power of the social employee. The ﬁrm also focuses on content marketing solutions and integrated marketing. Mark is co-author of The Social Employee, How Great Companies Make Social Media Work, McGraw-Hill, an Amazon Best Seller endorsed by Tom Peters as his #1 favorite social business book. Burgess is a digital marketer, content marketing strategist, speaker, and marketing executive. Burgess has held senior level B2B and B2C positions at McCann, PwC, and AT&T. An adjunct MBA professor at leading universities, Burgess ranks in the Top 100 Marketing Professors on Twitter. Follow him on Twitter at @mnburgess @SocialEmployee and @BlueFocus.
Tami Cazzinaro is responsible for driving IBM’s Social Business initiative, which helps companies to improve sales, marketing and workforce productivity by building social into the fabric of their organizations. Her stated mission is to help IBM become the number one Social Business in the world and to help clients become socially forward businesses. Tami has worked at IBM for 10 years driving marketing programs across the company. Before coming to IBM, Tami worked as a Wall Street analyst in the retail sector. She has her MBA from the NYU Stern School of Business. Tami has a passion for digital marketing and speaks internationally on the topics of Digital Marketing & Social Business.
Caroline Covington was hired by Burch Creative Capital to manage e-commerce implementations and operations for C. Wonder and Monika Chiang sites. Prior to joining BCC, Caroline managed digital marketing and operations for the kate spade and JACK SPADE websites. Through creative cross-channel marketing initiatives and an innovative approach to the online sample sale model, Caroline and her team doubled the katespade.com and jackspade.com business year over year in 2011. Caroline was also instrumental in transitioning the katespade.com and jackspade.com businesses onto the Demandware platform. Caroline is a graduate of Phillips Exeter Academy and Harvard College. Caroline resides in New York.
Paul Danter joined Genwi from Quark Software where he helped lead the mobile strategy, following Quark’s acquisition of Mobile IQ. As co-founder of Mobile IQ Paul took the award winning PressRun product to market where it helped a wide range of publishers create interactive, issue-based publications. Key accounts included Time Inc. The New England Journal of Medicine, Advance Digital Digitas and Wiley. Paul’s experience in mobile started in 2000 having held a variety of roles in key companies in the industry. These include Argogroup – a mobile service test and measurement company Volantis – the mobile service delivery platform vendor BitFlash – leaders in SVG tiny and SVG basic for mobile and Everypath – a web to mobile transcoding company.
James De Julio is the co-founder, president and chief product officer at Tongal. Tongal’s mission is to change the way creative work gets done by making it accessible. Tongal connects talented writers, producers, and directors everywhere with the world’s most imaginative brands in an innovative digital environment. At Tongal, De Julio oversees product development, brand relations and creative output. Previously, De Julio co-founded Half Shell Entertainment, where he managed alternative content development strategies with HBO and National Lampoon. Prior to that, he was vice president of production at Paramount’s Robert Evans Company where he oversaw motion picture development.
Dino Dongan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. Dino is often the subject of stories pertaining to business and technology on Forbes, Yahoo!News, and and BizJournal. His startup has been featured on thousands of blogs, including Technorati, Huffington Post, ReadWriteWeb, and many others. Dino has spoken or consulted for a variety of companies and audiences, including IBM, Rutgers University, Vocus, NMX/BlogWorld, 140conf, and many others. Dino’s blog has been profiled by Technorati on multiple occasions. Dino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker.
As the content manager at Chobani, Hilary manages content across all digital platforms. She combines her love for all things food with a passion for insights, strategy, and social media to drive relevant, engaging content. Responsibilities include editorial planning, strategy, analytics, and content management. Hilary holds an undergraduate degree from Duke University.
Andrew Eis is a Senior Brand Manager at Reckitt Benckiser, with 5 years of experience building brands in the Household Cleaning and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business.
Christine Espinoza is a member of the Global Social Media team at Starwood Hotels & Resorts, managing global brand social strategy across its 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kick-start the agency’s global mobile practice. Christine loves California, New York, photography, people and Instagram (and can be followed at @espyy).
Jorge Fontanez leads the development, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media, formed out of a strategic partnership between J.P. Morgan Chase & Co. and Facebook. The program crowd-sources votes to award grants to eligible non-profit organizations, turning the traditional model of philanthropy upside-down. With nearly 3.4 million Facebook fans, CCG is the #1 non-gaming application on Facebook. Jorge has worked for over 10 years to bridge traditional marketing approaches with the latest innovations. Prior to JPMC, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.
As head of brand initiatives at Outbrain, Kodi is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space, and has spoken at event including Brand Innovators, The Ataway Exchange Conference, Open Co., and The Advertising Club Media:Now Conference. Prior to joining Outbrain Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. He is a graduate of Cornell University. Follow him: @kodifoster.
Chris Gardner is the author of the 2006 autobiography, The Pursuit of Happyness, a New York Times and Washington Post #1 bestseller that has been translated into over forty languages. Gardner is also the inspiration for the acclaimed movie “The Pursuit of Happyness” for which Will Smith, starring as Gardner, received Golden Globe, Screen Actors Guild and Academy Award nominations for his performance. Gardner’s second bestselling book, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be, was published in May 2009.When a series of adverse circumstances in the early 1980’s left Gardner homeless and the sole guardian of his toddler son he climbed the financial industry ladder from the very bottom.
As Digital and Social Team Leader, VP, LG Ad America/LG Electronics, Louis Giagrande manages a team of over 30 digital marketing and social media professionals and is responsible for strategy, creative, production, delivery, measurement, account and external partners. LG Ad is the in-house marketing agency that reports to LG Electronics. Louis’ career includes over 15 year’s experience in the marketing, media, and consumer electronics industries. Prior to LG, he spent six years at Samsung Electronics America as Senior Manager, Online Marketing and Social Media.
Jon Gregg is the chief revenue officer at ShareThis, the top platform for distributed content (according to ComScore) that touches the lives of 95 percent of the U.S. internet population. Jon is responsible for driving and supporting the sales team and fostering a collaborative environment to generate revenue. Jon joins ShareThis with more than 18 years of experience managing sales teams and leading successful sales strategy and operations. Before joining, he was the vice president of sales at inPowered Inc., where he developed and activated a high-velocity sales organization. Prior to inPowered Inc. he led successful teams at a variety of early-stage ad-tech, mobile and social startups. Jon also spent eight years at Yahoo, where he created and maintained strategic partnerships as the global alliances manager.
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. Follow him: @shafqatislam / @newscred.
In 2010, Jason John joined Gilt Groupe, a shopping website that provides members with insider access to today’s top designer labels at up to 60% off retail. Leading the online, social and mobile marketing efforts of an online business has allowed Jason to develop a full complement of digital skills, from advertising to online marketing and customer acquisition. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all U.S. eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post IPO.
Katrina Klier is an accomplished digital marketer, business executive and industry speaker. She is the Global Managing Director of Marketing and Communications, Digital at Accenture. In this role Katrina leads Accenture’s global digital presence and engagement. Prior to joining Accenture, Katrina built and led the global digital and channel marketing organizations for Microsoft’s OEM business. An active supporter of women in technology Katrina was named a Nifty50 Women in Technology 2012.
Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. His activity as a social media strategist has resulted in more than 100k combined followers and he is a sought-after speaker and featured blogger. Bryan has quickly become one of the country’s leading authorities on social strategy, earning a combined reach in his media outlets of over 80k+. In true social style, he loves to talk about it anywhere he can. As an active weekly blogger, pulling in over 12k+ readers to his syndicated network each month. He is a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.Bryan was recently listed as one of the Global Top 50 Social Media CEO by Huffington Post and Kred.
As Director of Brand & Consumer Marketing Communications for Samsung Electronics America, John Lavoie has been instrumental in shaping the electronics giant’s public profile and positioning it in the media in North America. He joined Samsung in 1999, taking an active role in the U.S. rollout of high-definition television, among other key products.
Elliot Lum currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
As Global Brand Development VP for Dove Skin at Unilever, Fernando Machado oversees a considerable part of the Dove business worldwide, including the Dove Beauty Bar, Dove Body Wash, and the Dove Skin Care portfolio (all focused on the female segment). His main responsibilities include strategy, innovation, and communication development. He is very passionate about brands and advertising. That is why he occasionally helps the Dove Masterbrand team by leading the charge in some efforts such as the Dove Ad Makeover and the Dove Real Beauty Sketches campaigns. Fernando joined Unilever back in 1996 and has had the opportunity to work on different brands and product categories in various geographies. He firmly believes that brands should have a purpose and mean something more than just the products they sell. He is based in London.
Ed Martin has held key positions in several top Fortune 500 organizations. Prior to Hershey, Ed was art of the new products innovation leadership team at The Kellogg Company, helped Coca-Cola run insights for all youth brands, headed Customer Satisfaction and Loyalty Research Process for Citigroup (connecting all consumer metrics to in-market financial results) served as Director of Global Consumer Insights for the Ford Motor Company. Ed has served as Executive in Residence at Georgetown University, and been advisor to the Millennium Project and the Ambassador of Uganda. Martin holds a BA in Psychology from University of Michigan Dearborn and MBA in Marketing from Wayne State University. He lives with his wonderful wife and daughter in the heart of Amish Country, Lancaster PA.
Brian Moran is the founder of Brian Moran & Associates, dedicated to helping small business owners and entrepreneurs run better businesses. Brian Moran, along with a team of experts, is leveraging his 20+ years of experience in publishing magazines for business owners to assist entrepreneurs with everything from social media to accessing growth capital to expanding into the global marketplace. Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group, two companies that provided relevant and practical information to business owners which helped them start, manage and grow their companies. Visit him at SmallBusinessEdge.com.
Drew Neisser founded Renegade, the NYC-based social media & marketing agency, in 1996. He is the champion of Marketing as Service, a philosophy he espouses in his writings on FastCompany.com, PSFK, TheDrewBlog and elsewhere. Drew has spoken at numerous industry events and is frequently quoted in the press including recent appearances on Nightline and ABC World News Tonight. He currently serves on the Board of Directors of the Urban Green Council and Duke NY. Prior to Renegade, Drew rose through the ranks at Chiat/Day, JWT and Wells Rich Greene. A native Californian–Drew still dreams of becoming a surfer. @DrewNeisser
In her current role at Glam Media, the leading social content platform company, Keeley oversees brand strategy for Glam’s strategic clients. With a focus on the Retail and Beauty categories, Keeley develops franchise, specialty and content programming opportunities that are designed to help brand partners extend their messaging across the digital, social, video and mobile landscapes. Prior to Glam Media, Keeley held integrated marketing roles at media brands including Playboy, Adweek and Elle. Keeley holds a BA in Media from Bucknell University and an MBA in Marketing from the NYU Stern School of Business. She recently completed the ING NYC Marathon (her first!).
Jon Peters is currently Social Media Manager at AMD, he is focused on building the company’s social and digital infrastructure and responsible for defining the employee focused social content amplification and Brand advocacy programs. Jon has over a decade of experience with social and digital platforms which include listening, monitoring, publishing, application development, advocacy and analytics. Previously, Jon held a senior digital marketing and social strategist position at adidas AG (Germany) and Global Program Manager role at Dell (Ireland). He was also a software application development Project Manager at IBM and Dell.
Devra Prywes is Vice President, Marketing and Insights at Unruly, the leading global platform for social video marketing. Her background in Cognitive Science (Learning Science and Artificial Intelligence) and MBA in Marketing and Entertainment/Media/Technology has helped establish an analytical approach to intelligent marketing. Devra has a 15-year history in launching media properties on digital and traditional platforms, is a regular blogger for the Word of Mouth Marketing Association and has appeared multiple times on Fox News to discuss breaking videos and viral trends.
Ajay Ramachandran is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies. Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brands engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics. Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.
Jeff Rosenblum is a pioneer, a disruptor and is widely regarded as one of the leading innovators in the field of digital marketing. He has worked on teams that have helped revolutionize market research, magazine publishing, sports broadcasting as well as advertising. As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles. Every few years, Jeff likes to take on an insane challenge, including participating in the “Vermont Toughman Competition” and jumping in the frozen Atlantic Ocean in the middle of winter to raise money for the Make a Wish Foundation. He is the writer/producer/director of the film The Naked Brand, about how corporations can help save the planet one small step at a time. Jeff lives in New York City with his wife and two children.
Yan Rozovsky recently joined Socialbakers to head social strategy efforts for a leading analytics platform company and its vast global customer base. Prior to Socialbakers, Yan held executive roles at Vitrue (acquired by Oracle), CoreLogic, CMP Media, QuinStreet, SAP and GE Capital. Yan has strong passion for digital, social and mobile media, partnering with the leading brands and agencies in driving awareness, loyalty and customer acquisition programs. Partial client list includes P&G (25+ brands), Nestle, Diageo, Amex, MasterCard, Capital One, J&J, Colgate, Coach, NBCUniversal, Fox, CBS, Pepsi. Yan is based in NYC and is an avid sports and travel enthusiast. Yan can be followed on Twitter @YanRozovsky.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship
As SVP, Content Solutions at PulsePoint, Andrew Stark heads the company’s content solutions business, which unites unique content programs, high-impact native ad solutions, and powerful audience insights for brands. Prior to PulsePoint, Andrew was VP, Sales and Marketing for Examiner Media Group. Andrew also held sales executive positions at Metro Boston and Boston Now, 365 Media USA. Early in his career, Andrew served as CEO & Publisher at The SUNPOST, where he provided strategic leadership and shifted the publication’s readership profile and perception, growing a small community weekly paper into a large regional player. Andrew holds an MBA from the University of Miami.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Andrew Stevens is the VP of Strategy and Research at ShareThis, a Silicon Valley-based company with offices in Palo Alto, New York, Los Angeles and Chicago. He works with Fortune 500 companies to help translate social data and insights into consumer activation and marketing strategies. Previously, Andrew worked as Director of Strategy at AOL in New York and at Capgemini Consulting in London and Paris, where he led an e-CRM practice, advising organizations on e-commerce readiness. He also ran the analytics division at Advertsing.com. Andrew has spoken at the IAB, JD Powers and Advertising Week and lectured at NYU as part of their MBA program. He has published a articles on the real-world implications of sharing and, most recently, an analysis of the social lives of moms and studies on movie sharing and automotive sharing. Andrew graduated from Oxford University. He currently lives in New York City.
Nola Weinstein is the Vice President of Consumer Style Brands and Editor-in-Chief at Glam Media. In her role, Weinstein oversees the brand’s content creation and curation strategies across multiple platforms. She recently executed the launch of the GlamStyle mobile application and Glam’s video programming. Her work has also appeared in Women’s Wear Daily, The Daily, The Huffington Post, Seventeen, YM, Radar, and Elegant Bride. Nola is a graduate of Emory University and the Columbia University Graduate School of Journalism.
Paull Young grew up on a drought-stricken family farm in Australia. He moved to NYC in 2007 to lead accounts for a social media agency and earned multiple awards for work with Fortune 500 brands. For charity: water, he launched a birthday campaign, helped pull off Twestival and now leads the team’s online presence. At Paull’s previous business, Young PR, he authored a blog that was ranked on the AdAge Power 150 list of marketing blogs and was voted among the Top Three most influential marketing blogs by Australian media magazine B&T. Follow him @PaullYoung