Brand Innovators LLC
Brand Innovators LLC
Bruce Ableson is VP of Client Solutions for Livefyre. Bruce has been involved with social media and social networks from the beginning, having founded one of the first online social communities in 1998. Along the way, Bruce invented a number of features that are central to the social networks of today, including commenting, friends lists, and activity feeds. Since then, Bruce has worked as a consultant helping Fortune 50 companies build their digital presence, and most recently in executive positions leading strategy and solutions teams for growing startups. Bruce came to Livefyre in 2013, to help build a Client Solutions team, and also to build out Livefyre’s NYC presence.
Farrah is known for her groundbreaking activations and first-of-their kind programs that connect brands to culture based on deep consumer insights. These programs include Sour Patch Kids’ “Breaking Out,” a web series with YouTube influencers, now in its second season, as well as Sour Patch Kids’ Snapchat partnership with Logan Paul, Trident’s Trending 10 and, most recently, The Patch, a program that supports musicians who are on the rise and on the road. Over her 13 years with Mondelēz International, Farrah has also created transformational programs for other brands including Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee.
Seraj Bharwani is the Chief Strategy Officer at Visible Measures and responsible for consumer insights, trends, and best practices in digital content marketing. He was formerly co-founder of Digitas & Design Studio of the Future at MIT Media Lab.
Brian Colbert is the Chief Revenue Officer for About.com, where he oversees premium and programmatic sales, ad ops, sales development and yield management. Prior to joining About.com in October of 2013, Brian was Vice President of Mobile Advertising Sales at Pandora where he played an integral role in shaping the company’s mobile monetization strategy and helped establish Pandora as one of the leaders in the mobile advertising space. Previously, he was the Senior Director of Mobile Advertising Sales and Strategy at ESPN where he helped build the mobile business since 2007 and made mobile a core component of ESPN’s cross-platform media offering. Before ESPN, Brian held senior roles in the music space at MTV and Music Choice. Brian has a B.A. in Political Science from Duke University and an MBA from New York University’s Stern School of Business in Finance and Strategy.
Matt Colleran is a consumer and product-focused innovator and strategist with over 16 years of experience in global and regional marketing, brand management, and product development. Over the past 6 years, he has lead a variety of brands at Hasbro on both the global and regional levels including Nerf, Monopoly, Littlest Pet Shop, Furby and the Easy Bake Oven. Prior to Hasbro, Matt spent 7 years at Reebok working leading apparel, headwear and footwear categories on the sports licensed business partnering with the NBA, NFL, MLB and NHL. He began his career at Abercrombie and Fitch where he worked in merchandising on the A&F adult and kids brands as well as serving on the initial launch team of the Hollister brand. Matt has both his undergradutate degree and his MBA from Boston College in Chestnut Hill MA.
Katrina Craigwell is Director of Global Content & Programming at General Electric (GE). She is responsible for digital content strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. In her role she spearheads new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtually reality platforms. Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns. She was named to Adweek’s Creative 100 in 2015, Forbes’ 30 Under 30 in Marketing & Advertising in 2014, and AdAge’s Creativity 50 in 2012. @kcraigwell
Christine Espinoza leads global brand social strategy across Starwood Hotels & Resorts’ 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kick-start the agency’s global mobile practice. @Christy1444
Kodi Foster is the Vice President of Data Strategy at Viacom. Kodi will focus on synthesizing Viacom’s data approach around actionable consumer insights into a scalable platform that allows advertisers to efficiently plan, develop and measure their advertising against a targeted customer segment optimized for ROI. He will lead the development of data-centric strategies for multi-channel integrated marketing, measurement and valuation, in partnership with the Viacom Velocity and Nickelodeon Inside Out Solutions teams. Prior to joining Viacom, Kodi served as Head of Brand Initiatives at Outbrain since 2010. He has been at the forefront of the Content Marketing revolution, working with brands and agencies to transform their organizations through content and technologies that delight audiences across screens and platforms. Before joining Outbrain, Kodi was Vice President of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. With over ten years of experience in sales and business development, Kodi led strategic planning, investment due diligence, and campaign execution for a number of Fortune 500 companies. Kodi is a frequent speaker in the digital advertising industry and enjoys evangelizing about trends in the digital advertising space. He presented at events including: SXSW, Internet Week New York, Argyle CMO Leadership Forum, Brand Innovators, The Ataway Exchange Conference, Open Co., IBM Social Business Series, The Advertising Club Media: Now Conference, and MediaPost. He is a graduate of Cornell University.
Julie Fredrickson is the CEO and Co-Founder of Stowaway Cosmetics. She is an e-commerce and digital marketing expert, having worked with brands like Ann Taylor, Gap, Equinox, and Nike as both an in-house brand marketer and as an agency director. She’s also a well-known entrepreneur— her first company, Coutorture Media, was a pioneer in the fashion blogging and affiliate marketing space, and her other ventures have specialized in everything from helping marketers build branded games to fitness for people on the go. @AlmostMedia
Penni is Senior Director of Digital Content Marketing at CA Technologies, one of the largest independent enterprise software companies in the world. Penni leads the custom content program and editorial direction of the Rewrite digital hub, focusing on providing insights and content on the application economy and digital transformation from around the globe to drive inbound communication efforts and brand affinity. Previously, Penni was executive publisher and editor for Smart Enterprise, a multi-platform, award winning custom publication.
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
Walter Frye joined American Express in 2007 and is currently Vice President of Sponsorship and Entertainment Marketing. Since 2010, he has led programs that provide American Express Card Members unparalleled access and experiences in the entertainment industry. In this role, he leads the strategic development and execution of American Express’ U.S. marketing programs with large scale entertainment partners, such as the Artist Nation, AEG, Coachella Music Festival, Hollywood Bowl, and The Bowery Presents. Walter produces “American Express Unstaged”, an award winning live-streaming concert series done in partnership with YouTube and VEVO that pairs popular music artists with iconic filmmakers to bring the in-concert experience to at-home audiences in an industry-defining streaming-engagement platform.
Eric Hadley serves as Head of Marketing at Outbrain. Hadley has experience on the buy and sell side of marketing having held senior positions at several leading companies. Prior to Outbrain, Hadley ran Partner Marketing at Pinterest, launching the revenue business for the visual social network. Prior to that he ran Sales, Sales Strategy and Marketing at The Weather Channel, launched Microsoft’s Bing Search Product and ran their Global Sales Marketing organization after starting his career at Ogilvy & Mather NY.
Dina Madhani is the Vice President of Social Media & Marketing for MTV World at Viacom Media Networks. She leads all social media, marketing, partnerships and events. In addition Dina also led the distribution strategy for MTV’s award winning Rebel Music series and the collaboration with the White House. Previously Dina worked as a Marketing Director at Bravo Media, in business development at Sony and marketing for MTV and VH1’s digital channels including MTV2 and VH1 Classic. Dina graduated from Tufts University with a bachelor’s degree in International Relations and earned her MBA from New York University.
Ginny McCormick is Vice President of Integrated Media and Promotions for Hasbro USA. This team is responsible for broadcast, digital, social, and non-traditional media to drive the Hasbro portfolio as well as activating national partners to active with consumers and retailers.
As Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Special K, Pringles, Cheez-It, Keebler, Eggo and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the impact of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing and led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.@karl_miller
Amber is the Managing Editor at NewsCred, a content marketing software startup, where she oversees all of the company’s written communications as well as their blog, social networks, and social campaigns. She is also a freelance writer and social media marketing consultant. Amber previously produced news and media programming at the Paley Center for Media, and has written for Gawker, Talking Points Memo, Encore Magazine, and the Albany Times Union.
Joshua Nafman is currently Senior Director of Marketing at KIND Snacks, where he is responsible for telling stories and creating experiences in digital and social, that encourage people to do the kind thing for their bodies, their tastebuds and their world. Joshua has nearly a decade of digital and brand marketing experience leading digital, social and content for brands like PepsiCo, Lipton, Starbucks, Apple, Hanesbrands, Nestle, ESPN and GNC. @jnafman
As the head of marketing for Ciao Bella Gelato, Kevin leads the strategy and execution across all of gelato and sorbetto companies business. His responsibilities include brand positioning, packaging redesigns, product innovation, advertising & promotions, social media, public relations, grassroots, and trade marketing. Riveroll has more than 20 years of marketing experience having started his career in large complex organizations then switching gears and moving into the small, nimble, entrepreneurial start-up space. Before Ciao Bella Gelato, Riveroll worked for Just Born, Texaco, Mars, and UNREAL Candy in both brand and sponsorship marketing. Riveroll holds a Bachelor’s degree in Marketing from Central Connecticut State University, where he was Captain of their NCAA Division 1 Track & Field team.
Leora manages the brand marketing for Luvo’s chef-created, nutritionist-approved frozen meals found in the grocery aisle. She is responsible for developing and executing an integrated marketing strategy focusing on PR, digital, social, partnerships, influencer outreach, events and paid media. Prior to Luvo, Leora managed audience development, ecommerce, mobile product strategy, and portfolio advertising product strategy for all sites in the Scripps Networks food category. Leora has launched three top-ranked mobile apps including Food Network in the Kitchen (an Apple App Hall of Fame inductee), Watch Food Network, and Food Network on the Road. Preceding Scripps Networks, Leora served as vice president of site strategy for IAC. She also served in various management roles for Everyday Health and began her career at American Express. Schachter earned her MBA from New York University’s Stern School of Business with a concentration in marketing, and graduated from Tufts University with a B.A. in economics.
Rachel Silver is the Director of Social Marketing and Content Strategy at Birchbox, a leading beauty and grooming retailer offering an efficient, personalized way to discover and shop for new products. Rachel joined Birchbox in September 2012, and quickly became known for her debuts in Birchbox tutorials and videos. Rachel’s passion for beauty and lifestyle products is conspicuous. Her creativity, bubbly personality and determination have helped evolve Birchbox’s social media platform. Rachel’s knowledge of the latest trends and enthusiasm for the industry has ultimately helped Birchbox grow to be the best place to shop for beauty online. Rachel is always looking to share her behind the scenes scoop with her fans and does so on Instagram (@RachelJoSilver) showing off her latest beauty tips and raving about her favorite products.
Shivika Sinha is the Digital Marketing Manager at INTERMIX, a Gap Inc. Growth & Innovation company, where she leads digital media, analytics, customer acquisition, e-commerce experience measurement and optimization, and digital innovation. Through her leadership, entrepreneurial spirit, tenacity and deep digital knowledge, INTERMIX’s e-commerce store is now a key revenue driver among 43 national retail stores. Prior to her tenure at INTERMIX, Shivika was selected by Oscar de la Renta’s CEO to help bring the brand to the digital age. Her digital strategies were the first of their kind in the luxury fashion sector. She holds a M.S. in Integrated Marketing Communications from Northwestern University.
Dave Spinato is a creative, enthusiastic Internet Marketing Professional with over 14 years of global and domestic experience within the digital space equipped with a solid history of planning and executing revenue-generating promotional programs and brand experiences. He has demonstrated his ability to combine in-depth knowledge of digital media and Internet technologies with visionary leadership to execute successful online marketing initiatives proven to build brand equity, awareness and drive sales. As the Global Director of Digital Marketing & Social Media at Harman, the parent company behind an array of legendary brands that includes AKG®, Harman Kardon®, JBL®, Mark Levinson®. Lexicon®, Infinity® and more, his core responsibility is to oversee the digital strategy & development for all owned, earned & paid media channels worldwide. Prior to joining Harman, Dave was the Global Director of Digital for Smirnoff at Diageo where he worked with key regions and stakeholders from around the world (US, Western Europe, Eastern Europe, LAC, Africa, and APAC markets) embedding digital strategies & innovation to enable transformational digital development boosting Smirnoff to one of the leading CPG brands within the digital landscape. @DazzlingDave
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Jason Thalappillil is the Director of Digital Strategy and Content at PepsiCo, where he is responsible for creating and executing PepsiCo Beverages’ digital strategy and determining how PepsiCo beverage brands engage and evolve with consumers across all digital platforms. Jason oversees all digital marketing, media and content development across PepsiCo Beverage brands, which includes digital brand strategy, paid, owned, social media, branded content and video games. He also develops content partnerships, which include branded content and video games across all PepsiCo Beverages with established and emerging content creators. Additionally, he leads the development of the brand’s digital measurement framework to understand digital ROI across all digital platforms.
Nancy Warman is a Senior Director, Digital & Social Strategy at SAP, responsible for spearheading digital marketing strategies and plans for SAP’s strategic initiatives and priority audiences to build brand awareness and generate online demand. As a senior digital advisor, she pioneers digital change within the organization – partnering closely with business teams and geographies to simplify and enhance the customer experience, implement best practices, reform SAP’s approach to content, and drive innovation across all areas of the digital media ecosystem. Prior to joining SAP, Nancy spent 5 years at McKinsey & Company as global head of marketing, leading the digital transformation of The McKinsey Quarterly while building out thought leadership for the brand and creating a new, revenue-based business model. Nancy’s career has spanned technology, publishing, and financial service industries, targeting both enterprise business and consumers. @NancyWarman
Adam Weinroth is OneSpot’s Chief Marketing Officer. With more than a decade and a half of experience as a marketing executive, entrepreneur and internet product innovator, Adam brings numerous marketing leadership experiences to OneSpot. Most recently, Adam served as Executive Director of Product Marketing for Spiceworks, a leading vertical social network with more than 2M members in the SMB technology space. Prior to Spiceworks, Adam was Vice President of Strategic Marketing for Demand Media (NYSE:DMD) where he worked to craft the company’s brand strategy and identity in connection with Demand’s public trading debut on the New York Stock Exchange. Additionally, Adam previously served as VP of Marketing for Pluck – a social media platform for brands and publishers acquired in 2008 by Demand Media, founded Easyjournal – a successful community blogging platform acquired by Pluck in 2005 and held several other leadership roles in new product development and technology marketing. Adam earned a BBA in Marketing and an MBA focusing on Technology Marketing from The University of Texas at Austin.