We look forward
to seeing you on Tuesday,
Dec. 12, 2017!

Contacts

Brandon Gutman

Brand Innovators LLC

917-843-7606

Marc Sternberg

Brand Innovators LLC

310-403-3330

Speakers New York 12-3-14

Bernie Albers
Vice President, Opal

bernie-albers.jpgBernie Albers is Vice President of Business Development at Opal, creator of the world’s best collaborative planning software for brand marketing teams. Opal has brought together a world class team of product and customer experience pioneers, allowing today’s leading brand marketers the space to think creatively and develop truly engaging narrative. Opal’s customers are many of the world’s most successful brands including Target, Nestlé, Burberry & Starbucks. Prior to Opal, Bernie held leadership roles at ground-breaking organizations including Federated Media, SAY Media and Thismoment. @berniealbers, @workwithopal


Ryan Anderson
Director, Consumer Marketing, ESPN

ryan-anderson.jpgRyan Anderson is the Director of Consumer Marketing for ESPN, overseeing the College Football Portfolio. This includes College GameDay, the College Football Regular Season, Saturday Night Football and the College Football Playoff beginning this year. He also led marketing for the network’s digital streaming product, WatchESPN. Prior to ESPN, Ryan held brand management positions at Equinox Fitness Clubs, Starwood Hotels, Ogilvy and Red Bull. Ryan serves as a strategic consultant and disaster responder for The American Red Cross. He is a director for the Taproot Foundation and a member of the global advisory board for Wharton’s Future of Advertising Program. Ryan graduated from Northwestern University with a BA in Cognitive Science and currently lives in New York City.


Amber Armstrong
Program Director, Social Business Market Making and Evangelism, IBM

amber-armstrong.jpgAmber Armstrong is the Program Director for Social Business Market Making and Evangelism at IBM. She is also a self-professed world traveler, food nerd, triathlete. Amber joined IBM in 2006, and has since then served in a variety of capacities including as Marketing Manager and Manager of Demand Generation for the Software and Product Innovation program. Prior to joining IBM she worked in marketing at LIS, Uniteq and First Union. @ambarmstrong
 
 


Liz Brown Bullock
CEO and Co-founder, Social Arts and Science Institute (SASI)

liz-brown-bullock.jpgLiz Brown Bullock is the CEO and Co-founder of Social Arts and Science Institute (SASI), which is focused to help organizations scale employee social engagement to build trust and business results. Liz is a 20+ year marketing Executive and most recently Director of Social Media and Community for Dell focused on embedding social media within the organization, activating customer connected employees and operationalizing Dell’s social enterprise. Founded and managed Dell’s social training and certification program, SMaC University, to activate employees to engage online on behalf of Dell. Results to date, Dell has certified +10K employees and heralded by Forrester as “best in class training.” Find Liz on social media where she shares best practices and funny photos of her children and overweight English bulldog. @lizbbullock


Mark Burrell
Co-Founder, Tongal

mark-burrell.jpgMark Burrell is the co-founder of Tongal, a creative social platform for brands and meritocracy for talent. The company was founded on the understanding that creative ideas can come from anyone, anywhere, and that although talent is scarce, the pool was and is much larger than the established content creation models recognize. At Tongal, Mark is responsible for business development, sales and strategy leading the world’s largest advertisers, platforms, startups, non profits and agencies into the exciting new possibilities that are created by leveraging Tongal’s distributed creative workforce model to produce content for new media. @markfburrell


Emily Culp
SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff

emily-culp.jpgEmily Culp is the SVP, eCommerce & Omni-Channel Marketing at Rebecca Minkoff. She leads the eCommerce & Digital Marketing teams and focuses on consumer marketing and driving revenue leading key programs like: the eBay/RM store of the future, redesign of rebeccaminkoff.com, expanded social footprint and continual push to innovate for our consumer. Emily is an innovative omni-channel marketer who combines over a decade of experience from WW agencies (Ogilvy, Digitas, Arnold) with client-side experience at Estee Lauder Co. and Unilever. She has a successful track record of leading global teams that deliver measurable results. At Unilever she led the formation of the Amazon’s partnership with Unilever & launched eCommerce brand stores. She also oversaw all 30+ brands in the social media space. At Clinique she established the global integrated marketing strategy and department, which launched campaigns and apps across social media, mobile, search, CRM, an online consumer panel and the 1st in-store/online skin diagnostic tool in the company’s history. Emily holds an MBA from Columbia University and a BA from Wake Forest University. She currently lives in New York City with her husband and 2 children. @emilyculp


Rishi Dave
Chief Marketing Officer, Dun & Bradstreet

rishi-dave.jpgAs Chief Marketing Officer for Dun & Bradstreet, Rishi Dave runs all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility and product marketing. Dave was previously Executive Director of Digital Marketing at Dell, in which capacity he had global responsibility for implementing marketing, lead generation, media, and content strategies for Dell.com, social media, communities, and mobile, and managed digital support of Dell events for Dell’s B2B segments. Previous to that, Dave drove Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group. Dave has extensive experience in the technology sector spanning marketing and business development from startups to large corporations including Bain & Company, Trilogy Software, and eBay. He holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School. @RishiPDave


Renee Ducre
Global Marketing Director, IBM Social Business, IBM Corporation

renee-ducre.jpgRenee Ducre works to drive the go-to-market execution and evangelism for IBM’s Social Business strategic growth initiative including communications, social media, event management, digital /web marketing and analytics, and demand programs. Establishing Key Performance Indicators (KPIs) dashboard and management system to track pipeline, leads, and overall progress (e.g., Share of Voice, etc.). She works to deploy social listening tools and search engine optimization analytics to improve performance of digital /social marketing campaigns. Additionally, Renee’s role is to act as a liaison to geographies providing guidance to drive key messages, product announcements, and demand programs. With a special focus on better leveraging client success stories to increase usage and add a social component. @ReneeDucre


David Farbman
Author, The Hunt: Track, Target and Attain Your Goals

david-farbman.jpgDavid Farbman is a New York Times best selling author and speaker on business and individual improvement, the CEO of HealthRise Solutions, the chairman and founder of Carbon Media Group, a media company focusing on the outdoor audience and a principal in NAI Farbman Group. His book, The Hunt: Target, Track, and Attain Your Goals is published by Jossey-Bass of Wiley Publishing. You can learn more about David Farbman and The Hunt at davidfarbman.com. @FarbmanGroup
 


Kodi Foster
Head of Brand Initiatives, Outbrain

kodi-foster.jpgAs head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space, and has spoken at event including Brand Innovators, The Ataway Exchange Conference, Open Co., and The Advertising Club Media:Now Conference. Prior to joining Outbrain Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. He is a graduate of Cornell University. @kodifoster


Penni Geller
Sr. Director, Digital Content Marketing, CA Technologies

penni-geller.jpgPenni Geller is Senior Director of content marketing at CA, one of the largest independent enterprise software companies in the world. Penni is executive publisher and editor of Rewrite, where we bring together interesting insights from around the globe on what is happening in the application economy. Previously, Penni was executive publisher and editor for Smart Enterprise, a multi-platform, award winning custom publication. @penni333
 
 
 


Andrew Grill
Global Partner, Social Business, IBM

andrew-grill.jpgAndrew Grill is an internationally renowned thought leader in the field of digital and social media networks. Currently he is a Global Partner in IBM Interactive based in London with a remit to help drive understanding and deliver social business solutions to key IBM clients. Previously, Andrew was CEO of leading social influence platform Kred. He is passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business. Andrew presents at international conferences on a regular basis, and maintains the well-read blog LondonCalling.co tracking digital and social media trends. A former resident of Sydney, and a dual Australian-British Citizen, since 2005, Andrew deeply understands the issues facing companies, large and small, in the UK, US and European markets. Importantly, he firmly believes that “in order to get digital you need to be digital,” something he gleaned early on. Andrew launched his first website in 1994, while studying for a Master’s degree in Information Technology, He has since 1999 maintained andrewgrill.com. In fact he was serving email via bulletin boards as early as 1983. @andrewgrill.


Brandon Gutman
Co-Founder, Brand Innovators Summit

As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman


Assaf Henkin
Senior Vice President, Brand Intelligence Solutions, Amobee

assaf-henkin.jpgAssaf Henkin is a New York-based entrepreneur & Tech Executive, currently Senior Vice President, Brand Intelligence Solutions, at Amobee, which offers marketers, agencies, publishers and operators advanced cross-channel digital marketing technology platform solutions with powerful intelligence. Prior to joining Amobee Assaf founded and served as CEO of the San Francisco-based content marketing and analytics firm Kontera, launched in 2003 and in June acquired by Amobee concurrent with its purchase of Adconion Direct. Assaf holds EMBAs from Tel Aviv University and Northwestern University’s Kellogg School of Management and a BS in Computer Information Systems from San Francisco State University, where he graduated Magna Cum Laude. He holds a patent in Real-Time Web Page Analysis and Modification. @ahenkin


George Huff
CEO, Opal

george-huff.jpgGeorge Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies. @georgehuff, @workwithopal


Shafqat Islam
CEO, NewsCred

shafqat-islam.jpgShafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. @shafqatislam


Michelle Killebrew,
Digital Marketing Excellence & Strategic Marketing Thought Leadership, IBM Social Business, IBM Corporation

michelle-killebrew.jpgMichelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on defining the market positioning, messaging, solutions, cross-brand portfolio, and the creation of valuable research and thought leadership content to shape the new definition of what defines a social business and how organizations can embrace this next information revolution in the to drive people-centric engagement for customers, employees and citizens.
Previously, Michelle headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s (then) new Smarter Commerce initiative, overseeing marketing B2B, Commerce & Enterprise Marketing Management solutions. Michelle considers herself a marketer at heart, and is excited to bring new digital technologies and best practices to life within the IBM Demand Generation. She lives and works in the San Francisco Bay Area with ber husband, 2 dogs and 2 cats. @shellkillebrew


Joe Klicsu
Senior Manager, Digital Communications, Energizer

joe-klicsu.jpgAs the senior manager of digital brand communications, Joe Klicsu is responsible for working with all brands (Schick, Playtex, Banana Boat, etc.) within the Energizer Personal Care (EPC) portfolio to implement best practices and drive greater innovation across all aspects of the digital media ecosystem. Prior to joining EPC, Joe spent 6 years at digital marketing agency, Modem Media, as well as other client side roles at GE and Microsoft. He graduated from James Madison University in 1996 and lives in CT with his wife and two daughters.
 
 


Richard Kosinski
President, Unruly

richard-kosinski.jpgRichard Kosinski is President of Unruly, the leading global platform for getting social video watched, tracked and shared. He is a seasoned senior media executive, having worked in the industry for more than 25 years in a variety of senior management positions at companies including Yahoo!, Quantcast, The Wall Street Journal/Dow Jones and Forbes. His experience ranges from launching new divisions at Yahoo! to creating customer-driven solutions to help marketers achieve their business objectives. Acknowledged by The New York Times as a business leader, Richard is a digital advertising veteran and expert, and has been published and quoted in numerous publications including The Wall Street Journal, Fortune, and Ad Age, and has spoken at dozens of industry conferences. @rj_kosinski


Jordan Kretchmer
CEO, Livefyre

jordan-kretchmer.jpgJordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others. @jkretch


Elliot Lum
VP-Strategic Marketing, Columbia Records

elliot-lum.jpgElliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.


Paul Marcum
Global Head of Digital Video, Bloomberg Media Group

paul-marcum.jpgPaul Marcum is Global Head of Digital Video of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. Since joining Bloomberg L.P. in January 2013, Paul has worked to expand the organization’s digital video offerings, while striving to improve the view experience, increase volume and distribution, and explore high-profile partnerships. Prior to Bloomberg, Paul was Director of Global Digital Marketing and Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation around the world digitally, using paid, earned, and shared distribution strategies. @jpmarcum


Marta Martinez
Global Head Video Sales, AOL Platforms

marta-martinez.jpgAs Global Head of Video Sales, Marta Martinez oversees all sales and strategy efforts for AOL’s video offering and is tasked with the development of full service video solutions to meet advertiser and agency content and distribution needs online. Marta joined AOL in February 2013 as Head of Sales Strategy and Operations, leading AOL’s specialist sales teams in development and packaging of global advertising solutions and guiding the development of sales force effectiveness initiatives. Prior to joining AOL, Marta served dual roles as Senior Vice President Business Development & Operations and Chief Marketing Officer at MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Prior to that, she was SVP, Global Corporate Development at Havas Digital where she led the group’s executive and operational management in identifying and executing strategic development opportunities. Marta earned her MBA from the Stern School of Business at New York University and an MS in Business Administration from ESADE in Barcelona. She and her husband live in White Plains, NY with their two children. She is a passionate advocate for women and in particular women in tech. In addition to her love of world travel, Marta likes to ski, bike and do yoga – although presumably not at the same time. @mm728


Elizabeth Miersch
Equinox Editorial Director/ Q Editor-in-Chief

elizabeth-miersch.jpgA former SELF magazine fitness editor, certified trainer and the impetus behind staff lunchtime workouts, Liz Miersch lives for gravity-defying arm balances. As the Editor-in-Chief of Q, Equinox’s digital magazine, which launched in 2011 and features fitness, nutrition, wellness, travel and style coverage, Liz oversees all content creation and spearhead the production of Equinox’s proprietary advertorial videos including viral video, “The Contortionist,” with over 7 MM views on YouTube. She has been a key contributor to Equinox’s social media strategy (which has tripled its audience since the launch of Q) and branding initiatives. Prior to joining Equinox in 2010 she was Associate Fitness Editor at Conde Nast’s Self Magazine. @LizMiersch


Guillermo Morrone
Vice President, Head of Global Consumer and Priceless Cities Content Strategy, MasterCard Worldwide

guillermo-morrone.jpgGuillermo Morrone brings close to 20 years of experience working in advertising, media, PR, consulting, online, branding and design worldwide. Presently, he is MasterCard’s Vice President, Head of Global Consumer and Content Strategy. Prior to this position he was the Head of Marketing for GEO Central (2007-2011) and the VP, Head of Merchant Marketing for the Latin America and Caribbean Region (2012-early 2014). Prior to his role at MasterCard Guillermo was head of the International Marketing team at United Airlines and Delta Airlines. Guillermo Morrone lives in Miami with his kids and wife.


Steve Moynihan
VP, Sales, OneSpot

steve-moynihan.jpgSteve Moynihan is VP Sales at OneSpot, the only platform that can fully integrate content strategy with data intelligence and the scale of the programmatic advertising ecosystem. Steve joined OneSpot from RichRelevance where he was VP, Central Region Sales. At RichRelevance, Steve led a team selling online retail advertising solutions to brands and agencies across the Midwest. Advertising sales is a second act in Steve’s career, having spent eighteen years on the agency side of the business in a variety of media planning/buying capacities. Steve developed his expertise as a media generalist on a wide variety of accounts including Volkswagen, Subaru, Fidelity, MasterCard, Titleist, Goodyear and Tyson Foods. Steve’s talent and expertise have been appreciated by agencies including Temerlin McClain, GSD&M, Chiat Day, Arnold and MPG.


Lee Nadler
Marketing Communications Manager, MINI USA

lee-nadler.jpgLee Nadler is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. Lee oversees MINI’s three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research. During his 20-plus year career, he founded a consulting practice, Sherpa Marketing, Inc., which he ran for 10 years prior to joining MINI. The firm invented ideas and created communications for clients such as BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had roles on the agency side, including at Kirshenbaum & Bond and later as President/CEO of Digital Pulp. Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, is one of the Internationalist 1000 (1000 Marketers around the World Reshaping the Future of Marketing) and was recognized by Ad Age as one the 21 people to watch in the 21st century. He maintains a blog at TheSherpaPath.com, sharing what he learned from the Sherpa people on an expedition to Mt Everest. @leenadler


Peyman Nilforoush
CEO, inPowered

lee-nadler.jpgPeyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs. @ThePeyman


Kate Nulty
Account Director, Tongal

kate-nulty.jpg Kate Nulty is Account Director for Tongal, which delivers brands crowd-sourced creative from around the globe, providing them with continuous access to fresh international talent. She is based in the company’s New York office. Prior to joining Tongal Kate was with Dimensional Fund Advisors, most recently as Regional Director. She has a B.S. in Finance from Georgetown University.
 
 
 


Eric Nystrom
Vice President, Brand Development, EveryoneSocial

eric-nystrom.jpgEric Nystrom serves as the Vice President of Brand Development at EveryoneSocial. In his role, he develops go to market strategies and manages partnership and influencer programs that extend the brand’s capabilities and deliver greater value to our customers. Prior to joining EveryoneSocial, Eric was a Director of Social Media and Community at Dell, chief social evangelist and a founding member of Dell’s Social Media Services Group. Eric holds a Political Science degree from University of California at Berkeley. @ericnystromsays
 


Bob Pulver
Senior Analyst, Social Insights, IBM Market Development & Insights, IBM

bob-pulver.jpgBob Pulver is IBM’s Senior Analyst for Social Insights and Market Development & Insights. In that capacity he conducts social media research to gain insights on behaviors and trends, identify influencers and increase the efficacy of various IBM marketing initiatives across Cloud, Big Data & Analytics, Mobile, Social, Security and Cognitive Computing. Bob has more than 19 years of experience in the IT industry, the last seven of which were spent talking to clients’ business and technical leaders about what, why and how to leverage social business and analytics technologies within their organizations. A catalyst for enterprise innovation, he is passionate about harnessing collective intelligence for better decision-making. Bob recently started blogging on the IBM Big Data & Analytics Hub. @pulvereyes


Dave Rosner
SVP, Head of Marketing, ZEFR

dave-rosner.jpgWith more than 16 years of advertising and new media experience, Dave Rosner leads all marketing activity for ZEFR, from establishing the brand positioning to managing marketing and communications activities to driving awareness and adoption in the marketplace. Prior to joining ZEFR in July Dave served as Executive Vice President, Director Innovations for Initiative, one of the Interpublic Group’s two worldwide media networks. Dave led the agency’s Innovations unit nationally. Earlier in his career Dave climbed the ranks at J. Walter Thompson (JWT) serving as Worldwide Account Supervisor where he helped launch the first content and entertainment group at an advertising agency. In addition, he has been a partner at an urban marketing and digital design firm. He began his career at Bozell. Dave is based in ZEFR’s New York office.


Jane Roy
President, North America, Buzzoola

jane-roy.jpgJane Roy is President, North America at Buzzoola, a private native adverting exchange that empowers brands to quickly and easily distribute video content to be seen and shared across a specially curated brand safe network of sites. Her 20 years of digital experience have seen her leading digital strategies for companies such as JP Morgan, P&G, IBM and Ford Motor Company. Jane’s deep understanding of how to effectively integrate media, data and technology to maximize marketing effectiveness for her clients is what sets her apart. Her previous work experience includes holding business development positions at Proclivity Media and Datran Media as well as management positions at Experian, Agency.com and Modem Media. She is an active member of the Ad Club, AWNY and the American Marketing Association where she has served as an Effie Award Judge. Jane graduated with a degree in Communications and is a Six Sigma Green Belt. She resides behind enemy lines in New York, NY where she proudly cheers on her favorite Boston sports teams. @buzzoola


Ted Rubin
Strategic Advisor and Acting CMO, Brand Innovators, Author of Return on Relationship

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. @TedRubin


Mike Scafidi
Director, Digital Marketing Operations, PepsiCo

As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Mike received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience. @MDScafidi


Colin Schoenberger, Associate Director, Social Media and Analytics, WNET, New York Public Media

colin-schoenberger.jpgColin Schoenberger is Associate Director of Social Media and Analytics at WNET, New York’s flagship public media provider and producer of national PBS series such as Nature, American Masters, Great Performances and Finding Your Roots. In that capacity, Colin has promoted viewership across platforms and developed loyalty via social media for WNET-produced series, both at the national and local level. Since joining WNET in 2010, Colin has evolved conversion-focused reporting and content strategies, bridging divides between social, web, mobile and broadcast. Prior to joining WNET, Colin was a freelance journalist, social media strategist and digital content producer. From 2007-2009 he was a staff writer for LogoTV.com. @colin_schoen


Jordan Shultz, Vice President, Dynamic Signal

jordan-shultz.jpg As VP Sales at Dynamic Signal, Jordan Shultz works with enterprise clients to help them build scalable, high performance digital marketing channels through the use of Dynamic Signal’s Employee Advocacy platform, VoiceStorm. Jordan has had the pleasure of working with the founders of Dynamic Signal over the last 15years, having been part of ongoing success with them for customers such as IBM, NBCUniversal, Forbes, General Mills, Microsoft, Time Warner, IDG and General Mills; and value creation for shareholder equity with companies including Engage, ComScore and Adify. He lives in Yardley, PA with his wife and daughter, and can be found on soccer fields, golf courses and softball diamonds in his spare time. @jordanshultz


Nilay Shah
Director, Digital and Social Media, New York Football Giants

Nilay Shah is the New York Giants’ Director of Digital and Social Media. With more than 10 years of experience with the Giants, Shah oversees all facets of Giants.com, the team’s official website, as well as social media platforms and mobile app development. Shah works closely with the Giants’ sales staff to develop content strategies that help deliver measurable Digital/Social ROIs for their partners. Under his watch, the Giants became the first professional sports team to include real time tweets on live game broadcasts and the first to utilize Augmented Reality. @giants


Stephanie Shannon
Sr. Marketing Manager, Casino/Gaming Partnerships, Pepsico

stephanie-shannon.jpgStephanie Shannon has worn many hats as a brand marketer at PepsiCo. Starting in Multi-Cultural and Lifestyle marketing, transitioning to Music Engagement, and most recently to managing PepsiCo’s Casino/Gaming customer partnerships. She has pioneered various brand initiatives across the PepsiCo portfolio. Building artist partnerships, experiential consumer engagement, and story-telling through branded content, Stephanie believes in creating brand love by connecting consumers through innovative touch points. As a music nerd, proud techie, sneaker collector, and culture enthusiast, she encourages authenticity and values innovation. Stephanie holds a BS from the McIntire School of Commerce at the University of Virginia and an MBA from Howard University. @StephtacularS
 


Shivika Sinha
E-Commerce Marketing Manager, INTERMIX

shivika-sinha.jpgInnovative and performance-driven are apt descriptions for Shivika Sinha, Manager of E-commerce and Marketing for high-fashion website INTERMIX. Global citizen, digital marketer, dancer, dreamer and arts enthusiast also appropriate when applied to Shivika, who joined INTERMIX in December 2013, after two-and-a-half years at Oscar de la Renta. Prior to that she was a Senior Strategy Consultant at Epsilon. She began her career as an Integrated Marketing Communications Specialist at Snaphawk. @shivikasinha
 


Michael Son
Vice President, Strategic Partnerships

michael-sonMichael Son is director of advertising sales at Disqus, the web’s leading discussion platform, working directly with brands, agencies, and leading content marketers. Prior to assuming his current position in August, Michael was Director of Advertising Sales at the company. Before joining Disqus, Michael developed strategic monetization and content partnerships at Google and YouTube, and led West Coast business development at MoPub. @mls888
 
 


Rick Song
Global Head of Media Solution Sales, ZEFR

rick-songAs ZEFR’s Global Head of Media Solutions Sales, Rick is in charge of scaling the company’s advertising efforts and deepening its relationships with the world’s largest advertisers and ad agencies. He leads ZEFR’s growing media sales organization, responsible for selling innovative video advertising campaigns using ZEFR’s proprietary BrandID video platform to the top global brands. Rick joined ZEFR from iHeart Media, where he served as the EVP of National Digital Sales for iHeartRadio, launching its first nationwide digital sales team. Under Rick’s leadership, digital advertising revenue grew 70% in 2013, which included first-time cross-platform campaigns to many of the largest national advertisers. He also oversaw the successful sponsored launches of iHeartTalk and NickRadio and founded the company’s first Digital Advisory Board. Rick is a 20+ year media sales veteran and has worked in Digital since 1996. Prior to iHeartRadio, he was at Microsoft Advertising for six and a half years, last serving as GM, Eastern US. @ricksong1


Marc Sternberg
Co-Founder, Brand Innovators Summit

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.


Charles van Es
Senior Director, Global Brands, Heineken USA

charles-vanes.jpgCharles van Es is the senior brand director for Global brands at Heineken USA, overseeing all marketing activities for Strongbow hard ciders, Newcastle Brown Ale, Amstel Light and Desperados. Strongbow is currently one of the fastest growing cider brands in the USA building on innovations and a recently launched above the line communication platform. For Newcastle Brown Ale he developed and launched the award winning No Bollocks campaign. This campaign is fully focused on digital and has become one of the most talked about digital campaigns in 2014. Since joining the Heineken company in 2003, Charles has brewed beer in Slovakia, was involved in strategic planning for the company in the US, and most recently is leading the Global brands brand team. He holds a MSC degree from Delft University of Technology in the Netherlands and an MBA from Columbia University in New York. @Charlesvanes