Brand Innovators LLC
Brand Innovators LLC
David Berkowitz is the Chief Strategy Officer at Sysomos. Previously, he served as Chief Marketing Officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.
As the Director of Global Content Marketing, Courtney leads content strategy, development, and distribution for the B2B side of American Express. This include overseeing all content for OPENForum.com, the award-winning publishing and community platform. She has been in her current role at American Express for three years but has overseen OPEN Forum content since 2009, when she was Director of Content Strategy for Federated Media. There, she oversaw content for such clients as American Express and Proctor & Gamble. Before joining Federated Media, Courtney held positions at Inc. and Departures magazines. You can follow her on Twitter @courtneycolwell
Darius Anthony Hines is an advertising & marketing industry veteran, having begun his career at Burrell Communications in Chicago working on blue chip CPG accounts, specifically delivering award-winning work for both national McDonalds advertising and the Fabric Care & Baby Care categories at Procter & Gamble. In 2010, Hines made the transition from advertising into brand management when he joined the U.S. marketing team at Beam Suntory to manage their Cognacs portfolio. He has since served in different brand roles at Bacardi as a U.S. Brand Manager for Grey Goose Vodka and at Pernod Ricard as U.S. Brand Manager for their Gin portfolio. He is currently serving as Senior Brand Manager – U.S. for Hendrick’s Gin at William Grant & Sons. As Senior Brand Manager for Hendrick’s Gin, Hines leads all national marketing efforts for one of the fastest growing and most disruptive super-premium spirits brands in the industry. Hines is a native Chicagoan and is a graduate of Northwestern University, The Kellogg Graduate School of Management (Northwestern) and has completed a program on Disruptive Innovation at Harvard Business School.
Yosef Johnson, leads the branded content team at NowThis/Group Nine Media across creative strategy and production. As one of the early employees at NowThis, he has seen the media and advertising landscape rapidly change over the past four years, and in his current role as Vice President of Branded Content, has helped position Group Nine as one of the leaders in the branded content space. Prior to NowThis and Group Nine, Yosef worked in Creative Account Management and Strategy at Wieden+Kennedy NYC across the Nike, Jordan and ESPN businesses.
Jason has spent the last 8 years at Modell’s Sporting Goods – the nation’s oldest and largest family-owned sporting goods retailer and a New York staple. As the Senior Manager of Sports Marketing & Brand Engagement, Jason develops, negotiates, and activates all Modell’s partnerships with professional teams and athletes/talent including the Yankees, Nets, Giants, Flyers, NYCFC, Odell Beckham Jr., Alex Rodriguez, DeSean Jackson, Isaiah Thomas and Shaquille O’Neil. Jason’s sports marketing background has also expanded to marquee events held in the New York area including MLB All-Star 2013 (Citi Field), NBA All-Star 2015 (NYC) and NFL Super Bowl XLVIII (MetLife Stadium). Additionally, Jason leads all in-store events and takes an active role in strategizing around seasonal and vendor marketing campaigns that live multi-channel including social media, radio, television, email, OOH and more. Jason graduated from Arcadia University in 2010 with a bachelor’s degree in Business Administration with an emphasis in Marketing and Minor in Economics. During his time at Arcadia he was a member of the university’s NCAA Division III Baseball team and an active member of the Society for the Advancement of Business Administration (SABA). Jason also studied a semester abroad in Sydney, Australia at Macquarie University.”
Jeremie Moritz has more than 14 years of experience in digital strategy and marketing. He started to build its first websites in 1999 and never stopped exploring technology opportunities. Today he heads Digital for Pernod Ricard’s Luxury Vodka brand, Absolut Elyx. He held different positions at Pernod Ricard HQ in the last 5 years and launched the Digital Acceleration Program for the group. Before this date, Jeremie had different positions in agencies or eCommerce pure players and did some consultancy with early stage startups. He is passionate about the impact of technology on our society and attended Singularity University Executive Program in 2015. He also is involved with Rugby as a side passion.
Alicia, Chief Marketing Officer at SAP, is responsible for creating and accelerating the companies brand across the globe. Alicia previously served as the CMO for SAP Ariba, an SAP company, where she led the development of the marketing strategy across the globe. Prior to joining SAP, Alicia spent 11 years at American Express and was the head of Marketing and Business Services and previously head of Public Affairs, Corporate Communications and Media Relations for the Global Business Travel division.
Lisa joined Curiosity as the CEO in September 2017 to lead the media and publishing company through a period of growth and expansion. In the nearly three years since spinning out of Discovery, Curiosity has built a coveted audience across its 5-star app, website and social presence. Today, more than 75 million people monthly turn to Curiosity to learn, get smarter and simply enjoy the answers to thousands of questions on topics which interest them most – from amazing places to brilliant products, food, wellness, productivity and more.
Prior to Curiosity.com, Weinstein was the CEO of Engine Media, the global media services operating unit of the Engine Group. She also served as President of Global Digital, Data & Analytics, at Starcom MediaVest Group (SMG), and for more than a decade she held US and global executive leadership roles within GroupM and Mindshare.
Weinstein has earned numerous accolades including the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. She is an advisor to many start-ups and has served on Google’s Global Media Council, Twitter’s Client Council, Forbes Executive Women’s Board, AAF Board of Directors and the IAB Agency Advisory Board, among others.
Mika, Chief Digital Marketing Officer at SAP, leads the demand generation, marketing tools and technology, and field marketing strategy for the company. Previously, Mika was Chief Marketing Officer of SAP SMB, a division of SAP, leading efforts to modernize the brand and go-to market strategy, using digital marketing to build and convert pipeline. Prior to joining SAP, Mika was Head of Marketing and Merchandising for Amazon Books where she launched the first Amazon Books store. She spent over six years at Microsoft in roles such as the GM of Marketing and Merchandising of the Microsoft Stores and Sr. Director within the Microsoft Windows division.