Brand Innovators LLC
Brand Innovators LLC
Morgan Greco is the Vice President of Social Media Business Development for A&E, HISTORY, Lifetime and FYI. Morgan and her team are responsible for developing and overseeing monetization and promotional strategies for the networks’ social media platforms and digital content. Prior to this position, Morgan oversaw all social media strategy for A&E, HISTORY and FYI. During her tenure which began in February 2013, social media fan growth and interaction more than doubled. Moreover, Morgan makes introductions and facilitates relationships with cutting edge social media companies on behalf of A&E®, FYI™, HISTORY®, Lifetime® and LMN®, ensuring that A+E Networks stays at the forefront of the social media space. Prior to her position at A+E, Morgan established the Logo channel’s digital and social media marketing department and oversaw the consumer marketing efforts of ‘RuPaul’s Drag Race”. At the age of 14, Morgan embraced fan engagement, starting an online forum for her favorite band, teaching herself HTML and marketing her site across the web and on the ground at concerts. Morgan created her own digital marketing degree at The Pennsylvania State University, majoring in Marketing and minoring in Telecommunications and Information Sciences & Technology. Morgan lives in Brooklyn and loves Dr. Pepper and grilled cheese.
David Rubin is a senior vice president and head of brand for The New York Times. He has marketed brands in multiple categories from consumer products to digital media and across a broad spectrum of consumer segments. Prior to working at The Times, Mr. Rubin was at Pinterest where he led the community, marketing, brand, and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally. Prior to working at Pinterest, Mr. Rubin was the marketing vice president of Unilever’s US hair care brands, including Dove, Suave, Tresemmé, Nexxus, Axe, and Motions. During his time on Unilever Hair, the company became the hair care market leader in the U.S. for the first time. Before hair care, Mr. Rubin led the launch of Axe bodyspray into North America in 2002 and its scaling over the next 6 years. He received a Master of Business Administration degree from Wharton in 1999 and a Bachelor of Arts in History from Yale in 1993. He lives in New Jersey with his wife and two daughters.