Thursday, December 1, 2016

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast hosted by The New York Times

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: David Rubin, SVP, Head of Brand, The New York Times

Host: John Andrews, President, The Katadhin Company

8:55am

Opening Remarks

David Rubin, SVP, Head of Brand, The New York Times

9:00am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Jay Freedman, Chief Revenue Officer, Nativo

Courtney Colwell, Director of Content Marketing, American Express
Robin Kamen, Acting Chief Marketing Officer, Exhale
Jessica Randazza, Head of Marketing – Early Life Nutrition US, Danone
David Rubin, SVP, Head of Brand, The New York Times
Kirti Srikant, VP, Head of Brand & Advertising, OppenheimerFunds

9:35am

Keynote

Andries de Villiers, Vice President of Sales, Outbrain

10:00am

Brand Storytelling in the Digital Age

What makes a great story? With more ways to create and distribute content than ever before, brands today are reinventing their approach to storytelling. Consumers have great expectations for this kind of content marketing, and they’re challenging brands to up their game by creating content experiences that inspire real connections and emotional reactions. Learn how to master the art of storytelling and see how brands partnered with Yahoo Storytellers to achieve real results.

Kathy Kayse, Vice President, Sales Strategy and Solutions, Yahoo!

10:20am

The Optimism Index – A Biometric Study

Hear how an enriched scientific study led to the co-creation of content with The New York Times & Washington Post.

Kirti Srikant, VP, Head of Brand & Advertising, OppenheimerFunds

10:40am

Brands as Editors

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderator: Jonathan Shriftman, Director of Business Development, Snaps

Jon Goldmann, Director, Brand Engagement, Harry’s
Lindsay Kaplan, VP, Communications, Casper
Sarah Kaufman, Director of Brand and Content, Betterment
Scott Norton, Co-Founder, Sir Kensington’s
Babs Rangaiah, Partner, Global Marketing Solutions iX, IBM

11:15am

Networking Break

11:30am

Keynote

Sarah Kaufman, Director of Brand and Content, Betterment

11:50am

eSports!

It is where large audiences of hard to reach millennial consumers are passionately involved in watching players engaged in competitive video games. That’s right, people watch other people play video games. The eSports Ad Bureau is the trade organization of premium U.S. based eSports ad opportunities, and they will present their latest material that brings this nascent world into focus for brands and agencies.

Chris Pizzurro, Head of Business Development, Sales & Marketing, Canoe

12:05pm

Fireside Chat

Sheila Haile, Chief Marketing Officer, Cohen’s Fashion Optical

Q&A conducted by: Wendi Sturgis, Chief Customer Officer, Yext

12:25pm

Keynote

Eamonn Store, CEO, North America, Guardian News & Media

12:50pm

Lunch hosted by Outbrain

1:40pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderator: Todd Adest, Vice President, NinthDecimal

Laston Charriez, Chief Product Officer, Denver Mattress Company
Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot
Eric Toczko, CEO & Founder, ShineOn.com
Haley Rubin, Digital Shopper Media, Heineken

2:15pm

Creating Content at the Speed of Culture

Lauren deMello, Senior Brand Partner, Linqia

2:35pm

Putting Cross-Channel Campaigns Into Action

Cross-channel marketing in theory is easy, but putting it in practice is a daunting task. How do you structure your internal team? How do you manage communication with multiple vendors? And how exactly do you make sure each channel is doing its part (and launching on time)? This session will dive into specifics on how to execute cross-channel marketing without losing your mind, complete with campaign planning, examples, and challenges, wins and lessons learned (and still learning) along the way.

Moderator: Jared Horowitz, Chief Revenue Officer, Branding Brand

Linda Cronin, Senior Vice President, Carat
Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot

2:55pm

Success Story

Sandra Orengo, Senior Director, Adsmovil

3:10pm

Success Story

Lindsay Fultz, Director, Brand Strategy and Integrated Marketing, theAmplify

3:25pm

Networking Break

3:40pm

TD Ameritrade: Leveraging Brand Entertainment to Drive Sponsworship Engagement

Branded entertainment has become a utility for brands. Discover how TD Ameritrade incorporates branded entertainment into their sponsorship media mix. In the context of their Rio Olympics campaign, Dedra will discuss the unique approach TD Ameritrade has taken to produce and distribute content to their target audience. Learn how branded content complements TD Ameritrade’s direct marketing channels, giving the brand the ability to connect more emotionally with consumers and convey their brand beliefs in a non-traditional way.

Dedra DeLilli, Director, Social Media Marketing & Corporate Sponsorships, TD Ameritrade

4:00pm

Success Story

Jennifer Butte, Executive Director of Sales, Brands, Storyful

4:15pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Ken Barbieri, Head of Business Development, SocialCode

Dedra DeLilli, Director, Social Media Marketing & Corporate Sponsorships, TD Ameritrade
Jaime Fraser, Manager of Brand and Content, North America, Virgin Atlantic
Penni Geller, Senior Director, Digital Content Marketing, CA Technologies
Anna Ritchie, Social Digital Manager, Integrated Marketing, Pepperidge Farm

4:50pm

Success Story

Chris Brown, VP of Strategy, Snaps

5:05pm

How to Grow a Content Studio Inside The New York Times

Adam Aston, Vice President, Editorial Director — T Brand Studio, The New York Times

5:30pm

It’s a wrap!