Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Tuesday, December 12, 2017!
“As technology continues to fundamentally transform the brand-consumer relationship, Brand Innovators is one of the few events where I can take back learning that will have a direct and real impact on my business. I look forward to driving the discussion on how big brands and companies can keep pace with this transformation and continue to satisfy the consumer.”
— Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
“Brand Innovators is one of my go-to events to connect with other industry thought leaders and be inspired to keep reinventing myself every day!”
— Cindy Chen, Marketing Director, OREO, Mondelēz International
“I don’t go to many big conferences, where the material is often watered down and its harder to have meaningful dialogue. Brand Innovators is a refreshing change of pace – a more intimate curated group of smart and driven people who have a lot of informed opinions. Its well worth the time.”
— Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens