Brand Innovators LLC
Brand Innovators LLC
Erin Anderson is the manager of Tablespoon.com – a modern food and recipe website owned by General Mills. Her extensive background in CPG marketing has given her valuable insights on how custom content can drive efficient and meaningful results. Day-to-day, she leads a team of content producers, creators, and editors, publishing 40-50 pieces of content monthly. In just three years, she’s grown Tablespoon to the third largest General Mills website. In 2012, Tablespoon was awarded the #3 spot in ClickZ’s list of top 50 content marketers. Erin holds a BSB in Marketing from the University of Minnesota’s Carlson School of Management and has served on the Minnesota Interactive Marketing Association’s Content Planning Committee.
As Vice President of U.S. Sales, Russ is responsible for building a world-class sales organization that enables top marketers to tell their best stories. Prior to joining NewsCred, Russ spent five and seven years respectively building the sales teams and successes of Undertone and weather.com. A native midwesterner and graduate of Loyola University – Chicago, Russ has worked in several media markets, and now he and his family are settled in the beautiful Garden State.
Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world. @PernilleBruunJ
David Chivers is a digitally native executive who has built a career enabling brands, companies and people to interact through media. An in-demand public speaker and published writer, David regularly shares expertise on topics from content marketing, mobile development, subscription models and transformation. In business circles, David is known as an innovative product and marketing strategist with an exceptional track record in growing revenue and profits for fast-growing product and services companies. Globally minded data-driven and design-focused, David and his teams have profitably driven more than $3B in online revenues. @davidchivers
Matt Durkin is a Sales Director at Collective and has worked in digital media for nearly 10 years. Prior to Matt’s time at Collective, he ran the Midwest territory for SocialVibe (now True [x] media) and worked at the New York Times where he won a President’s Award for campaign work. Matt began his career at Starcom, where he planned digital media for high-profile brands as part of the Starcom IP team. Matt attended Purdue University, where he obtained a bachelor’s degree in Communications.
Bringing deeper meaning to digital media is a long standing goal for Brian Enderlein. He has over 10 years experience in using real-time data to drive branding and revenue generating programs. Brian currently leads search initiatives, digital media strategy, and analytics for the Consumer Business Group at 3M across all brands, and is helping educate and change how 3M Consumer Brands activate on digital platforms. Prior to 3M, Brian led ecommerce programs at Digital River, and was a senior producer for home shopping. Yes, Brian gets (almost) as many Post-it® Notes, Scotch-Brite™ Sponges, Command™ Strips, and Nexcare™ Bandages as he wants.
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. @KodiFoster
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
As vice president of marketing for Livefyre, Kristin Hersant helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. Livefyre works with over 600 global brands to help them integrate social content into their websites, mobile apps and advertising campaigns, including American Idol, CBS, Conde Nast, NASCAR, FOX, Sony PlayStation, Unilever and Universal Music Group. Most recently, Hersant served as vice president of marketing for Echo, and her career spans key corporate marketing, marketing communications and creative services positions at StrongMail, Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine. Hersant holds a BA in history from UCLA. @kristinhersant
Kelly Jones Hicks is a digital marketer at Best Buy who uses brand content to drive engagement with the customer via marketing initiatives and campaigns. Kelly spent the last five years bringing the voice of the Best Buy Mobile store experience to the digital realm as editor of the Best Buy Mobile blog. Kelly also managed the editorial content and execution of Best Buy’s post-purchase email communication program, “Happy-24” using customer insights to create unique email content. Giving back to the community is a strong ethic that drives Kelly. She is on the board for Quota International of Minneapolis, and contributes articles to the local “Community Reporter” newspaper. Kelly is not ashamed to admit she’s an English major, as the degree has served her well. @kellyjoneshicks
George Huff is the Co-Founder and CEO of Opal, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies. @georgehuff, @workwithopal
David Jungers is a Senior Social Media Strategist at Mall of America. He’s responsible for overseeing the day to day operations of the Mall’s Enhanced Serve Portal, an integrated communications command center. Other responsibilities include community management, social media strategy, integrating traditional and social media marketing efforts, copy writing and expanding Mall of America’s social media presence. Prior to joining Mall of America David worked on Best Buy’s Social Connections and Innovation team where he specialized in social media initiatives relating to Best Buy’s loyalty program. He also handled multiple, local, not-for-profit organizations’ social media efforts on a volunteer basis. @DavidJungers
A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. @adamkmiec
As Head of Partnerships for Tongal, Brett Leeson supervises online program strategy implementation for many Fortune 500 clients. Prior to joining Tongal in March, Brett spent nearly three years in marketing at Google, and before that was an Account Manager at Omnicon Media Group, where he managed a $25 million annual budget across a variety of digital platforms.
Rob Nolte serves as the Vice President of Sales at EveryoneSocial. In his role, he develops brand partnerships and go to market strategies which contribute to the rapid growth of the company. As do all staff of EveryoneSocial, Rob believes its good business for companies to involve their employees as a natural extension of their marketing arm. Prior to joining EveryoneSocial, Rob was a Co-Founder and VP of Business Development at Extole, Inc. Rob holds a Business degree from University of Redlands.
Erin O’Brien is experienced at developing highly-successful strategic, integrated (B2C and B2B) marketing programs, as well as, CRM programs and campaigns (direct, digital, loyalty and customer engagement marketing). Prior to joining Best Buy in 2012 she held marketing positions at Brierley & Partners, The Michael’s Stores, Inc. and Targetbase.
Matthew Sharp is Senior Manager of Consumer Analytics & Research at AOL, a position he’s held since November 2012. Prior to joining AOL he was Senior Manager of Media Solutions at comScore, Inc. and before that was Business Development Manager at The Hartman Group. @matthewasharp
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Jon Tauber brings over 15 years of experience in the brand marketing, media and technology space. In his role at Outbrain, Jon partners with top brands to help consumers discover their positive owned and earned media. Before joining Outbrain, Jon held leadership positions at AOL, MillerCoors and McDonald’s, as well as account service positions at Tribal DDB and Leo Burnett. @taubertalk
As Mall of America Senior Social Media Strategist, Erin Vande Steeg is responsible for overseeing the social footprint of the nation’s largest shopping and entertainment destination. Erin has built and shaped the Mall’s playful online brand identity since 2011 and continues to inject creative social media solutions while integrating social media into traditional marketing efforts to drive traffic and generate sales for MOA™. Erin contributed to the creation of and now manages the Mall’s Enhanced Service Portal (ESP), the new communications hub at Mall of America bringing together social media, digital media, security and telecom to create custom engagements between MOA guests and tenants. @echristine
Often referred to as the foremost thought leader in Word of Mouth Marketing, the CEO of Fizz, Ted Wright, has been at the leading edge of word of mouth marketing since he helped reignite the Pabst Blue Ribbon brand in 2000. Ted leads his crew of professionals from Fizz’s offices in Atlanta, where they consistently deliver triple-digit ROI on their clients’ marketing investments. Over the last decade, Fizz has become the global leader in word of mouth marketing with clients on every continent. Ted and his team at Fizz have been honored for their work with a variety of awards and the occasional bomb threat. They take neither seriously. A 15-year marketing veteran and an alumnus of Booz Allen Hamilton, Ted also holds an MBA with honors from The University of Chicago, enjoys great bourbon and drives too fast. Ted’s book on WOMM will be published in November by McGraw-Hill. @fizz_womm