Brand Innovators LLC
Brand Innovators LLC
Katie Berry is a social media strategy manager for U.S. Bank. She is responsible for leading the social advertising strategy for the current Power of Possible brand refresh and the bank’s stadium opening social media initiatives. Her current areas of focus include executing paid social media campaigns and creating social strategies for B2B and B2C business lines. Previously she developed social media strategy and content for UnitedHealth Group. Katie received her Masters of Public Policy from the University of Minnesota Humphrey School of Public Affairs and her undergraduate degree from the University of St. Thomas.
John Ferraro is the Head of Sales in the central region for Outbrain, the web’s largest content discovery platform. In his role at Outbrain, John leads the sales team in partnering with brands, agencies, and publishers to amplify their content to interested readers. With previous roles at Meebo, IAC/Ask.com, and Fox, John possesses more than ten years of experience in the brand marketing and media space
Erik Fleischhacker graduated from The University of North Dakota with a degree in Communications. He has blended his personal passions with an education to create his own unique career path.
With decades of experience in powersports, matched with his professional photography and videography background, Erik is well suited in his current role as Interactive Content Specialist for Polaris Industries.
In his role, he has been responsible for developing and executing creative and innovative interactive, commercial, and social media marketing content. From Indian Motorcycle to Polaris Snowmobiles, Erik has delivered content that has gained impressions in the millions.
As a member of the Consumer & Digital Experience (CDX) team at Blue Cross and Blue Shield of MN team, Julia works to bring content best practices and insights to Blue Cross’ digital experience, with a focus on consumers. She’s spent the past 11 years working on Blue Cross’ digital team — doing everything from developing content strategies and guidelines to consulting with internal teams and, of course, creating and producing content. Her development of a new navigation taxonomy, content strategy and digital editing contributed to Blue Cross’ website being named a finalist for both a Tekne Award and Minnesota Business’ 2016 Leaders in Health Care Award.
At Best Buy, Lisa is responsible for driving growth of Best Buy’s services business with marketing strategies that break-through the customer shopping journey to drive consideration for services and solutions at point-of-sale, point-of-need and drive engagement over time. She is a results-oriented marketing leader with a track record of successful new business growth and brand transformation with Best Buy, Geek Squad, 3M and Pillsbury. Lisa also took a detour from big brands for several years as an entrepreneur who founded a retail food company, Social Gourmet. Lisa and her husband have 3 kids who are busy with hockey, soccer, dance and life.
Marsha Johnson is Content Marketing Strategy Leader at Blue Cross and Blue Shield of Minnesota. She leads the content marketing strategy and creation and distribution of content that enhances the consumer experience at every stage of their journey. Marsha is building a strategic framework to ensure content, as a strategic asset to the organization, achieves business goals and maximizes brand strength. She is certified by Content Marketing Institute. She held various marketing management positions at Blue Cross and previously worked as a consultant providing marketing, communications, public relations, media relations, writing and editing services to a variety of clients.
Tom joined Best Buy as its first chief creative officer following a 20-year career at some of country’s best agencies, on some of the world’s best-loved brands.
His last post prior to Best Buy was as president of Peterson Milla Hooks, where he helped lead a transformation of the agency that resulted in the shop being named “Comeback Agency of the Year” by Advertising Age.
At Best Buy, Tom is responsible for the company’s creative strategy, creative expression and creative success across all customer touch points.
Gavin has spent the last 6 years as Lenovo’s Global Social Media Publisher and Brand Newsroom architect. He pioneered the editorial identity of the world’s #1 PC company across social channels, stressing the importance of fan/employee voices and putting people before products. As Lenovo’s chief storyteller, he continues to scour the Earth in search of the inspiring and the unexpected.
Prior to his social media life, Gavin served as a writer, journalist and musician. He cites Hemingway (concise), Kerouac (lyrical) and the Victoria’s Secret catalog (informal) as his major influences. He learned his chops at Syracuse University’s Newhouse School of Journalism.
Twitter: @gavinohara Linkedin: https://www.linkedin.com/in/gavin-o-hara-8314ba20
Kathleen Petersen is Vice President of Media at Nina Hale, a Minneapolis-based digital performance agency. Petersen joined the agency in 2014. She is responsible for media strategy, innovation and execution, and oversees the agency’s media leadership team.
Petersen has strong experience in all phases of the digital marketing process, from setting strategy for B2B and B2C clients through execution and measurement. She has a proven successful track record at designing campaigns that span several digital media channels including social, paid search, and display/programmatic. Petersen also has experience in planning and buying broadcast and print. Petersen’s approach to media and marketing strategy leads her to excel at connecting people with brands, messages, and experiences.
Her passion for her work comes through in her ability to assess trends in the digital marketplace and draw insights that inform recommendations and business opportunities for clients.
Cameron Potts is the vice president of public relations and community management for Deluxe Corporation. In this role, he oversees all external communications for Deluxe and its affiliated companies, as well as the Deluxe Corporation Foundation. Since joining the company in August, 2014, Cameron has led several public relations initiatives, including efforts to promote the Small Business Revolution, an online platform that celebrated 100 small businesses from across the country, part of Deluxe’s 100th anniversary campaign. In 2016, he led the Small Business Revolution Main Street project which infused $500,000 in marketing services and construction updates to Wabash, Indiana. The 8-part web series airs on www.smallbusinessrevolution.org beginning Sept. 27. Since the campaign launched, Deluxe has been featured in more than 800 media stories and gained well over 2 billion media and social media impressions and has been featured in news outlets from Good Morning America, FoxBusiness News, Forbes, Inc. Magazine, The Chicago Tribune and more.
Donna Robinson is chief executive officer of Nina Hale, Inc., a Minneapolis-based digital marketing agency. She joined Nina Hale, Inc. in 2012, and now is responsible for all business strategy and execution, achieving growth through both new business and client development.
Prior to NHI, Robinson was VP of client services at space150, a full-service digital advertising agency. In this role Robinson was responsible for all client service and new business acquisition, and during her eight years there helped grow the agency from a niche marketing firm into a nationally renowned agency. Before space150, Robinson began her career in traditional advertising. Throughout her career, Robinson has worked on iconic brands like American Express, Coca Cola, The Discovery Channel, General Mills, Land O’Lakes, Red Bull, Pillsbury, Target, U.S. Bank, and Wells Fargo.
Outside of her career, Donna’s time is devoted to her husband and three daughters who keep her up to speed on the latest in social media, and she tunes in for college football every year without fail.
Kristine has almost 20 years’ experience in the food industry providing sales and marketing expertise to consumer product goods manufacturers, national restaurant chains, and midsized food distributors. At Cargill she leads the innovation marketing for specialty food oils where she develops primary market research, ten year trend assessments, market assessments, and branding to bring to market the type of oil consumers will desire in the future. Kristine’s expertise includes: consumer insights, product positioning and messaging, content development, product strategy, and market launch initiatives.
Prior to joining Cargill, she spent twelve years at Kraft Foods in Chicago in sales and marketing where she led initiatives both in the Ingredient and Foodservice channels for leading brands. In addition, Kristine spent three years living in Brussels, Belgium.
Kristine holds an MBA in Strategy from the University of Chicago’s Booth School of Business. Additionally, she holds a BS in Consumer Food Science from the University of Minnesota.
Wendy is currently the Sr Marketing Director of Brand & Engagement Marketing at Blue Cross and Blue Shield of MN. As a team member among a group of curious content marketers, thinkers, strategists and creatives, her leadership is aimed at evolving the inner workings of the group to deliver new and innovative engagement outcomes to help people live a healthy life.
Day-to-day she enjoys leading others toward a shared goal and vision – often unveiling a big picture idea to stakeholders. One of her many passion lies in creating and curating engaging experiences that deliver strategic messages – in a way that not only resonates with the target audience, but entertains and meets their needs too.
Her ability to execute and influence has led to iterative promotion and growth throughout her career as a part of local and national organizations like Transamerica, TCF Bank and Harland. You can learn more about her leadership musings, marketing perspective and which cheese is among the best in the world @wiesman or linkedin.com/in/wendyswiesman.