Friday, October 13, 2017

Get Connected

Brand Innovators Network coming soon!

Agenda

8:00am

Breakfast

8:45am

Welcome and Coffee Tasting

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Ernie Mattin, Vice President of Commercial & Wholesale, Caribou Coffee & Einstein Bros. Bagels

Coffee Tasting lead by: Andrew Kraus, Director of Product Innovation, Caribou Coffee

9:00am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Jessica Henderlight, Sales Director – Midwest, Outbrain

Audra Carson, Head of Content Marketing & Media Platforms, General Mills
Erin Gulden, Director of Content Marketing, US Bank
Scott Kegley, Executive Director, Digital Media & Innovation, Minnesota Vikings Football
Greg McCullough, Senior Director, Corporate Marketing, Medtronic

9:35am

Keynote

Barbara Dovolis, Marketing and Product Innovation Manager, Caribou Coffee

9:55am

Fireside Chat

Barbara Dovolis, Marketing and Product Innovation Manager, Caribou Coffee
Ernie Mattin, Vice President of Commercial & Wholesale, Caribou Coffee & Einstein Bros. Bagels

Q&A conducted by: Sarah Ohle, VP of Marketing Insights, GroundTruth

10:15am

POV

April Denn, Regional Director, Brand Partnerships, Foursquare

10:30am

Networking Break

10:50am

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Steve Lerch, Senior Brand Partner, Foursquare

Jen Alcott, Director of Social Media, Best Buy
Brittany Chaffee, Marketing Manager, Sun Country Airlines
Lana Slygh, VP, Director of Marketing, TCF Bank
Pam Stauffer, Global Marketing Programs Manager, Cargill

11:25am

Fireside Chat

Adam Kmiec, Vice President, External Communications, UnitedHealthcare

Q&A conducted by: Jim Larrison, President, Dynamic Signal

12:00pm

Lunch

1:00pm

Fireside Chat

Cameron Potts, Vice President of Public Relations and Community Management, Deluxe Corporation

Q&A conducted by: Jim Larrison, President, Dynamic Signal

1:25pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds

Sam Campbell, Content Strategist, 3M
Adam Kmiec, Vice President, External Communications, UnitedHealthcare
Anna Squibb, Senior Manager, Integrated Marketing, Dairy Foods Retail, Land O’Lakes
Jamie Wacholz, Marketing Communications Assistant Manager – Media, General Mills

2:00pm

Networking Break

2:15pm

Keynote

David Shelleny, Supervisor, Interactive Studio, Polaris Industries

2:35pm

Fireside Chat

David Shelleny, Supervisor, Interactive Studio, Polaris Industries

2:55pm

Fireside Chat – This Bank Rocks: Experiential and Social Media Marketing with #TourPossible

Monica Wiant, Vice President Social Media, US Bank

Q&A conducted by: Ryan Arnold, Sales Director, Central, Simpli.fi

3:15pm

It’s a wrap!