Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Tuesday, November 4, in Miami.Participation is complimentary for qualified brand marketers; simply fill out the the Registration form.
“I was truly privileged to serve on a panel at the Brand Innovators Social Summit in NYC on February 15th. It was a great opportunity to share social practices with colleagues in a friendly setting. I am always amazed at the level and caliber of Brand Marketers who participate in these summits which speaks to the overall draw and influence of Brand Innovators.”
— Elaine Lawson, VP, US Digital Marketing, MasterCard
“I look forward to discussing how social media can amplify brand messaging and sponsorships to fashion minded consumers.”
— Alexa Harnett, Digital Event Marketing Specialist, Mercedes-Benz USA
“I’m excited to Co-Chair the Brand Innovators Content Marketing summit which will showcase how brands are engaging the consumer in a much different way than before. And specifically the reason why Columbia Records is involved is we strongly believe that music is an incredibly dynamic form of content which we see play out every single day where fans actively seek out content from their favorite artist.”
— Elliot Lum, VP Strategic Marketing, Columbia Records