Brand Innovators LLC
Brand Innovators LLC
Catherine Balsam-Schwaber serves as Chief Content Officer for Mattel, a position she has held since September 2015. In this role, Catherine leads global teams to develop, implement and maximize Mattel’s integrated strategy for content creation and distribution, digital development and media to connect consumers with the company’s brands in meaningful and innovative ways.
Catherine brings a wealth of entertainment, content creation and communications expertise to Mattel, with deep experience in the traditional, social and digital media landscapes. Most recently, as Senior Vice President at the NBCUniversal Content Innovation Agency, she directed the cross-company strategic marketing group with a unique role as consumer connector, content creator, portfolio-wide revenue generator, creative think tank and insights + innovation lab all rolled into one. There she conceived and executed award-winning multi-platform content and marketing campaigns to deliver outstanding ROI for partners, and change the way brands go to market and connect with consumers.
Catherine earned her bachelor’s degree at Brandeis University and went on to receive her Masters of Business from New York University, Leonard N. Stern School of Business. She lives in Los Angeles with her husband Edward Lang and their two children.
Alan Beard is CMO of Fullscreen Media and co-founder of social media creative studio, McBeard. In his role as CMO, Beard oversees marketing strategy and operations across the business serving creators, brands and consumers. McBeard was acquired by Fullscreen Media in 2015.
Iyan M. Bruce is the Director of Global Entertainment Content Strategy, Marketing and Distribution for Mattel, Inc. In this role, he is responsible for the co-development of strategic content plans for Mattel’s IP portfolio and manages the company’s global home entertainment, digital, SVOD and international theatrical marketing initiatives driving billion dollar Mattel brands including: Thomas & Friends™, Monster High™, Hot Wheels® and Barbie® – the world’s largest children’s film franchise. He also leads global entertainment marketing for Mattel’s first-ever original series with Netflix, based on the Ever After High™ brand. Prior to Mattel, Iyan served as an animation producer for the legendary Stan Lee and then as a studio marketing professional for both Universal Studios and Sony Pictures. As a marketing professional, he was intimately involved in developing and executing DVD and Blu-ray release strategies for over 200 film, television and children’s titles. Iyan is also one of the 24 founding members of the Producers Guild of America’s New Media Council, a representative body for producers of digitally created content, former Vice Chair of the Board and a recipient of the Guild’s Marc A. Levey distinguished service award. He attended Loyola Marymount University in Los Angeles majoring in Film & TV Production.
Juliet Corsinita is Vice President, Media and Brand Partnerships for Taco Bell Corp., headquartered in Irvine, CA. As a 19 year veteran of Taco Bell, Juliet oversees all national media strategy and negotiations across Video, Audio, Digital/Mobile/Social and Print/OOH. To bring Taco Bell’s Live Màs ethos to life, Juliet leads partnerships across Sports, Music and Gaming including activation of league partnerships with the NBA, MLB and College Football Playoffs on ESPN. Her favorite aspects of her role are developing flexible media strategies that adapt to changing consumer habits and building strategic relationships in order to forge deeper connections with the youth mindset. Most of all, she enjoys coaching a dynamic and intellectually-curious team of marketing leaders.
The Advertising Women of New York recently named Juliet an Advertising Working Mother of the Year at their annual luncheon February 23rd. In 2015, she was also honored as a Top Women in Media by Folio Magazine and a Most Powerful and Influential Woman by the California Diversity Council. She was also selected as a 2007 Advertising Age Media Maven. Prior to Taco Bell, Juliet worked for Foote, Cone and Belding on Mazda Motors of America and Men’s Health Magazine. Juliet is a California native, the youngest of eight children, and enjoys the outdoors, traveling with her family, and studying the evolving media habits of her two children, ages 14 and 12.
Shawn Dennis is an executive officer with proven record of global brand building for highly competitive Fortune 500 companies. She joined DreamWorks Animation as Head of Global Franchise Development. In this role Shawn will oversees comprehensive Brand and Franchise development for all key properties and drives the monetization of the brands across every line of business from content (film, TV, digital) to global consumer products, publishing, theme parks, music and retail. Shawn joined DreamWorks from American Girl where she most recently served as Senior Vice President, Marketing, Product Development and Publishing. Prior to this, Dennis served as group head and Vice President, Global Branding at Dell, Inc. and as Chief Marketing Officer for the National Football League, following eight years with MasterCard International as head of Global Co-branding and 7 years heading up Corporate Alliances for Universal Studios.
Andrew Gonzalez is the Senior Director of Solutions Consulting at Olapic, which basically means he connects the dots for a lot of people. A veteran Olapicker, he previously built & ran Olapic’s CS implementation team, and now works with Sales & Account Managers to help current customers and new prospects understand “the art of the possible” in visual marketing – what Olapic does, how we do it, and what working together successfully looks like. He’s a born & raised Southerner and reformed lawyer, who’s always wanted to (and always will) work in tech, and he couldn’t be more excited that you’ve read this much of his bio already 😉 Find him on Linkedin, Instagram & Snapchat.
Chris Hand is currently assistant manager for the Honda and Acura social media team working on social strategy, campaign development, influencer strategy, and numerous social media pages across many different social platforms including Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, Vine, G+, and LinkedIn. Prior to joining the American Honda team, Chris was on the agency side at RPA for 7 years as an account manager on traditional, digital and social advertising including Super Bowl campaigns and automotive vehicle launch campaigns. Chris is currently attending the USC Marshall School of Business to earn his MBA. @ChrisRobertHand
In this role, he is responsible for the overall advertising strategy, execution, and creative vision of the Boost Mobile brand. This includes tone, design, and experience that manifests across multiple disciplines including print, OOH, broadcast, social, retail, lifestyle experiential, front-end UI, and original/partnership content. In addition, his team balances all facets of Boost’s agency roster.
Holt has been with Boost since 2005 and was stationed at key and managing roles throughout his tenure within their in-house creative studio. During this time he has supported numerous cross-functional groups across Sprint’s Prepaid portfolio (Boost Mobile, Virgin Mobile, Sprint Prepaid, Assurance Wireless). Most recently he has curated and launched Channel B – a unique exclusive in-store network packed with a variety of modules that present news, product reviews, social & TV content, custom promos, and localized content for Boost’s tribe of customers.
Born and raised in Southern California with a bachelor’s degree from San Diego State University in Art (emphasis in design). He enjoys time with his wife and two young daughters (3 & 10 months). During “nap-time” he enjoys sneaking out to find a few un-crowded pockets of surf or grabbing a quick 9 holes of golf with friends.
Christopher Keenan is a highly accomplished creative executive, executive producer and writer who has enjoyed over twenty five years of success in the animation, kids and family entertainment industries with thousands of hours of content to his credit.
As the SVP Content Development & Production at Mattel Creations, Keenan is responsible for Mattel’s content portfolio of iconic brands such as Thomas & Friends®, Barbie®, Bob the Builder®, Monster High®, Hot Wheels®, Fireman Sam®, American Girl®, (Emmy-award winning) Mike the Knight®, Ever After High® and Little People®. He oversees creative development, current production, and technical operations teams worldwide. Under his leadership are Playground Productions in El Segundo, the HIT content creation team in London, the Tech Ops team in New York and the American Girl content creation team in Middleton, WI.
Christopher Keenan graduated from Hampshire College in Amherst, Massachusetts, USA where he studied Communications, Theatre and Education. His thesis, a groundbreaking and award-winning, original theatrical production (which he wrote, produced and directed), received national attention and resulted in a Fellowship Grant to attend UCLA’s Graduate School of Theatre.
Gustavo leads development and programming for Mattel’s celebrated portfolio of iconic brands on YouTube and YouTube Kids. Prior to his current role, he was part of the Content Strategy team where he defined distribution plans across linear and digital platforms. He initially joined the organization on the Global Brand Team for Max Steel.
Before joining Mattel, he held roles across marketing, digital, and brand management at Warner Brothers, Lionsgate, Creative Artists Agency (CAA), and Sears Holdings Corporation. At Sears he led the design and launch of The Kenmore Craftsman Brand Live Experience, a recording and production studio used to develop and produce branded video content.
Gustavo began his career at Barclays Capital, the investment banking division for Barclays Bank headquartered in London. He holds a B.S. in Finance from Rutgers College and an MBA from the Center for Brand & Product Management at the University of Wisconsin – Madison.
Kay M. Madati is Executive Vice President and Chief Digital Officer at BET Networks, a unit of Viacom Inc. and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. He leads the teams responsible for all aspects of digital, social and mobile strategy and oversees operations, content creation, technology, and product development across the suite of BET Network’s digital platforms.
Madati oversees BET Digital, the interactive arm of BET Networks. BET Digital’s platforms include BET.com, a leading Internet source for entertainment, music, culture, and news; BET Mobile, which provides apps, ringtones, games and video content for wireless devices; CentricTV.com, the online home for CENTRIC; and BET Video On Demand (VOD), one of the largest On Demand services providing African American content.
Mr. Madati has a Bachelor of Arts Degree from Georgetown University in Washington DC, where he majored in American Studies with a concentration in Philosophy.
Outside of work, Mr. Madati is a passionate advocate for providing educational opportunities for youth in underserved communities. He is a founding Board Member & Chairman Emeritus of both Brooklyn Excelsior and Atlanta Heights Charter Schools. He is a Board Member of CoachArt, an organization dedicated to improving the quality of life for chronically ill children & their families. He serves on Advisory Board of the W. E. B. Du Bois Institute for African and African American Research at Harvard University. And in February of 2014, President Obama appointed Mr. Madati to the President’s Advisory Council on Financial Capability for Young Americans.
Heather Magee brings over 15 years of experience in PR, communications and marketing across several verticals in the US, Canadian and European markets. Having spent 8 years in public relations in the luxury resort real estate industry, she made the leap to digital in 2009 and hasn’t looked back. Heather’s currently the Director of Digital Strategy at award-winning frozen food start-up Luvo and is a regular contributor to the Huffington Post as well as several Canadian publications.
Nicolas Reynaud is Vice President and CMO at Kmart Apparel (Sears Holding). In this role, he ’s developing the recent brand transformation plan, consumer model, value proposition, category positioning and creative identity of the apparel division of the group.
Previously, Nicolas served in London as International CMO at iconic fast fashion retailer New Look, leading marketing teams across 17 countries, and as COO of the oldest french fashion & luxury magazine : L’Officiel. He owns two master degrees from La Sorbonne University in Paris.
Justin Rezvani is the CEO & Founder of theAmplify, a data-driven advertising technology company that help brands create and measure influencer marketing campaigns with the worlds top social content creators.
Rezvani began his professional career at the Walt Disney Company where his passion for technology that powers and enables mobile experiences matured, leading him to develop a proprietary and patent-pending algorithm, SharedRank™ and the reach!™ Influencer Marketing Platform.
Rezvani founded theAmplify in 2013, at 25 years old, to create large-scale native advertising campaigns for brands on platforms like Instagram, Snapchat, Facebook, Twitter Tumblr, YouTube and Periscope.
With no investment or funding, Rezvani bootstrapped theAmplify and was cash flow positive within six weeks. The small, but impressive executive team that Rezvani has assembled has allowed the company to successfully expand to become a multi-million dollar company which works with clients within various different verticals including Ford, Lionsgate, Pepsi and Campbell’s to name a few. In April 2016, theAmplify was acquired by You & Mr. Jones a Brandtech group.
Rezvani received his Bachelor of Science in business administration, marketing management and advertising from California State Polytechnic University, Pomona where he was named student of the year in both 2010 and 2011. You can find him at: @justinrezvani
Austin Schumacher leads Entertainment Marketing and Content at Lyft. Since joining the team in 2013, Austin has overseen the development of Lyft’s branded entertainment program, most recently launching digital programs like Undercover Lyft, studio co-marketing activations for films including Ghostbusters and Back to the Future, and its influencer marketing program. Prior to joining Lyft, Austin worked as a planner in advertising and tried to make it big as a drummer.
Shannon Willett is currently Senior Manager of Marketing at Netflix, where she oversees campaigns across the US, Canada, Australia and New Zealand for the company’s wide array of content. Prior to Netflix, she was VP of Media at Allied Integrated Marketing, having worked her way up from a Marketing Associate. At Allied, Shannon was in charge of integrated media and marketing strategy and business development for clients ranging from film and television to live entertainment, retail, and hospitality. Prior to moving West, Shannon received her BA from Georgetown University and her Masters from American University.