Brand Innovators LLC
Brand Innovators LLC
Nina Alexandersen is Head of Marketing and Events, Healthy Living for the Walt Disney Company UK. Her background is live entertainment having begun her career in theatre and then as Executive Producer at IMG Arts & Entertainment. She has previously worked as a consultant and was of the charity Head of Wings for Life, on behalf of Red Bull UK.
Susan Agliata is the Head of Branded Content Solutions for Europe, Middle East & Africa at Google. She works with some of the largest brands and agencies across Europe to help them define their YouTube content and distribution strategies and connect to new and passionate communities through creation and collaboration with the influencer ecosystem. Beginning her career in publishing, she joined Google NY in 2009, and after spending a few sunny years in San Francisco, now lives and works in London.
James is Social Media Lead at the E&J Winery EMEA, helping to carve out strategy and drive online communications alignment of power brands within the Gallo portfolio across EMEA. James previously worked for Mondelēz International as Digital and Social Media Manager where he looked after the online presences for Green & Black’s, Maynards Sour Patch Kids, Maynards Discovery Patch and Halls brands. James also spent time within the entertainment industry at VUE Cinemas working on online campaigns and promotions alongside Disney, 20th Century Fox, Warner Brothers and Universal.
Gareth is Head of Entertainment Marketing at UKTV, the UK’s fastest growing TV network, where he is responsible for all branding and marketing activity for the Dave, Watch, and Gold channels. Previously Gareth spent ten years at Procter & Gamble, where he held a variety of roles, including shopper marketing with Boots and Sainsbury’s, and Marketing Operations roles across a wide portfolio of brands ranging from Gillette to Oral B. He is a passionate advocate of digital innovation, having gained experience leading marketing for P&G’s eCommerce channel in Europe, where he helped to overhaul the region’s website strategy and establish P&G’s best practise approach for digital marketing.
Brian joined Capital One in 2014 as Vice-President of Brand Strategy after serving 14 years in the Gaming and Hospitality space. Bork served as Chief Marketing Officer for Hard Rock Hotel and Casino in Las Vegas, NV, and Mohegan Sun in Connecticut. Prior to that, he served as Vice President of Marketing Strategy for MGM Resorts, Inc and before that he was Vice President of Marketing at MGM Resorts in Mississippi where he oversaw the Beau Rivage Resort & Casino in Biloxi and the Gold Strike Casino Resort in Tunica. He has also served as Vice President and Director of Marketing for multiple Harrah’s Entertainment locations from 2001 through 2006. In 2007, Bork and his team at Beau Rivage were awarded numerous accolades including “Best Print Campaign,” “Best Outdoor Campaign,” “Best Radio” and “Best Single Print,” as well as taking home 19 Mississippi Gulf Coast ADDYs in February of 2008.
Brian J. Bork is a graduate of Bradley University in Peoria, IL and later received his MBA at Pepperdine University in Malibu, CA. He also holds a MSIT from the University of Denver.
Gemma Carver joined ATG Media in October 2014 from Bookatable, the restaurant marketplace, where she was Group Marketing Director. With more than 15 years marketing experience at companies such as the Guardian Media Group, Centaur Media and eBay Enterprise, Gemma brings a deep understanding of how to build and grow data-driven marketing operations. Her remit at ATG Media spans all brands, including the saleroom, i-bidder.com, bidspotter.com and bidspotter.co.uk within the portfolio and her task is to build, shape and grow these brands and ensure their success. Gemma is a modern languages graduate of Trinity College Cambridge.
Andy is a 15 year digital media veteran. From working in the digital teams of ‘traditional’ media like The Telegraph and Sky through to digital giants such as Microsoft, Yahoo! and Amazon, he has been at the centre of the radical disruption that digital has had on the world. Andy is now MD of Virool, a programmatic video platform that seeks to bring back the human side of advertising by empowering those with great content to place it in front of an audience at a time and a place they want to watch it.
Alex recently joined Newscred to head up its international strategy out of London. Prior to joining Newscred, Alex worked for Outbrain where he built the EMEA sales team, helped establish the company as a global leader, and lead brands to understand content marketing in order to effectively drive both business and customer value. Alex first launched his career consulting with brands such as Ford, Nissan, and HSBC during his tenure at Lonely Planet.
Justin Coghlan (JC) is one of the co-founders of The Movember Foundation, which is the leading global men’s health organisation that disrupts the status quo and advocates for men, with the aim of having an everlasting impact on men’s health. Movember’s journey began in 2003. In the beginning their goal was simple – to create a campaign promoting the growth of the moustache among like-minded people and having fun while doing good along the way. The idea was to get real men talking about real issues, changing the understanding and attitudes men have towards their health and the actions they take. Because when it comes to their health, too many men don’t talk, don’t take action and die too young. JC grew up in a media family, he worked extensively in the Australian media industry with the likes of News Corp and IPMG two of the largest media groups in the country as well as a number of UK titles. During his time in media he focused on building brands, marketing and sales as well as growing network divisions. Driven by project based work, concepts and startups, JC moved out of media and went on to new challenges creating businesses in manufacturing, food, property, and now in the third sector with The Movember Foundation. Since Movember’s inception the foundation has grown across 21 countries, and seen over 5 million Mo Bros and Mo Sistas raise over £400m, globally the Foundation starts billions of conversations each year about men’s health.
David Cooper is currently Director of Sales and has been with Spotify for over 6 years, proudly spent helping Spotify blossom into the market leader in on-demand music streaming with many adventures on the way.
Jonathan is Head of Strategy, Planning, Innovation and Customer Experience at O2 in the UK. He has been at O2 for 9 years and in that time spent 2 years working abroad at one of Telefonica’s subsidiaries in Central Europe where he was Chief Marketing Officer as well as General Manager for the Consumer P&L business. Prior to that Jonathan worked at NatWest, Barclays Bank, Goldfish credit card and Orange.
Emanuel is, via various marketing roles in Cadbury, and post-acquisition in Kraft Foods, now Senior Manager, Global Chocolate, for Mondelēz International, the world’s largest chocolate company (Mondelēz International is a spin-off of Kraft Foods Inc.), specifically responsible for brands like Twirl, Wispa, 5STAR, Bis and Sonho Di Valsa. Before joining Cadbury he led AIESEC, a youth leadership development organization – locally, nationally, regionally and globally. In 2014 he was an inaugural member of the Marketing Week and Adobe ‘VISION 100’ list and awarded young marketing leader of the year at the Marketing Society awards for excellence. As of July 2015 he is also serving as an Advisory Board member of B-Lab Europe – the certifiers of benefit corporations in Europe. Clarity, compassion, conviction and integrity are his values and personal interests include sport, nature, reading, psychology, creativity, meditation, education and sustaining-ability (sustainability). Ultimately Emanuel wants to grow brands and businesses in harmony with all aspects of society. He is the author of two books within the area of organizational psychology and influencing. During his professional career he has lived in 5 countries and traveled to 55, now making his home in Zurich, Switzerland.
Global brand and marketing expert with specialised expertise in technology branding. Nick has accomplishments in all brand disciplines from campaign management, planning, digital, integrated marketing and strategy. He is now focused on helping brands whose product is intangible to become more relevant, engaging and emotionally connected thus driving better business results, build trust, loyalty and most importantly avoid commotisation – all through developing a strong and clear brand ethos within the organisation and in communication.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Stephanie Himoff is the UK and Ireland Managing Director at Outbrain. She is responsible for the sales strategy, strategic direction and business intelligence of this leading content marketing and discovery platform. Prior to joining Outbrain Stephanie worked as the VP of Sales and Business Development at Demand Media and has a wide range of experience in working with innovative digital start-ups and world leading technology companies.
Jan Huckfeldt is Vice President Marketing Lenovo Europe, Middle East and Africa (EMEA), responsible for developing and driving all marketing activities in the EMEA geography, in particular leading the company’s transformation to a more customer-centric company including the introduction of a new brand strategy and architecture. Before entering the technology industry, Jan held a number of marketing roles at Procter & Gamble during an eight year period, most notably working on the company’s halo Gillette and Pampers brands. Following Procter & Gamble, Jan joined Hewlett Packard as VP of marketing for the Imaging and Printing group in EMEA. Jan holds a PhD in Polymer Chemistry from University College Dublin and is fluent in German, English, French and Italian. When not working Jan spends time pursuing his three passions – his three children, golf and running.
Simon is the Business Planning Manager Microsoft’s marketing in the UK, orchestrating annual planning/budget allocation and driving optimal fiscal management and ROI/impact. His previous Microsoft role was managing marketing operations and transformation across Europe. An avid follower of business, marketing and technology press and particularly interested in social business and disruption by digital within the enterprise.
Simon is currently leading Marketing and Digital Transformation in the Uk for the World’s largest Insurance company, AXA. Previously a top marketer for one of the biggest brands in the world, Virgin Atlantic, Simon has years of experience being at the forefront of creative and innovative marketing. Prior to this, Simon was Director of Media Engagement, Marketing and Audiences at the BBC where he had responsibility for the distribution of all marketing content across all platforms. Simon was also responsible for the strategic marketing and brand leadership of BBC Sport, Radio 5Live, Children’s and Learning. Recently, he worked with international clothing company Supergroup Plc to develop the Marketing Strategy for the Superdry brand.
Adi is Senior Brand Manager working on Digital and Social Media at Unilever. His latest work, the Knorr Flavour of Home Campaign drove up love and equity for the brand in 20 countries and topped the Ad Age viral video chart the week after it launched. The team won the Global Marketing and Media award 2015 for Best Use of Video. In the last nine years, Adi has worked on many iconic brands within the Unilever portfolio with experience in brand management, innovation, digital marketing, media and communications planning. He is a big believer in creating the future and being a change agent within the organization.
After 12 years of international Digital Marketing, Alex Montuschi takes the role of Digital Marketing Manager EMEA at Cisco based in London. His role is a mash-up of social media, digital advertising and analytics. Before joining Cisco, Alex spent 4 years in lastminute.com where he last served as European CRM manager. Studies in Marketing Communications in US and UK, completed by an MBA in eBusiness Management at MIP Politecnico, allowed him to develop a broad expertise in the digital space. Alex is a rational optimist, passionate about marketing in a digital world, constantly looking at innovative ways to communicate and engage with customers.
Andy currently leads the digital marketing team for Lenovo EMEA reporting into the customer engagement marketing team. he is responsible for all things social and digital across the region and has been instrumental in rolling out employee advocacy and also external customer advocacy platforms for Lenovo.
Guy is Managing Director for Freeview, the UK’s biggest TV platform. Recently he has led both a full re-brand and the launch of Freeview Play; the biggest development in the company’s history, which brings catch-up TV from the BBC, ITV, Channel 4 and Channel 5, on-demand services and live television to the mass market. Prior to joining Freeview in July 2011 Guy was at Victim Support where he transformed the brand with a new positioning, identity and advertising campaign, and put in place the national charity’s first five year fundraising strategy. His media expertise comes from over a decade at the BBC, working in several senior marketing roles, with responsibility for BBC Digital channels, BBC Sport and the BBC Television channel portfolio. His last eighteen months at the BBC were in BBC Worldwide, working on the global franchise strategy for Top Gear, Dr Who and Dancing with the Stars brands. Prior to the BBC, Guy developed his commercial focus in marketing roles at Bass Brewers, increasing share and profit for the Worthington, Grolsch and Carling brands. Guy is married with two children and has always been a sports fanatic. He is now concentrating on golf having stopped playing competitive hockey and cricket.
Gavin is VP International Sales for Livefyre and having launched Livefyre outside of their native US, now heads their entire international operation.Gavin’s 22-year sales career includes 19 years in sales and sales management of Enterprise software and services across the UK and Europe, as well as a period working within a digital marketing agency using technology to lead consumer engagement with brands. His most recent experience has focused on social media, ecommerce and marketing solutions and he has a broad network of contacts in retail, brands and publishing/media. Working every day with companies innovating in software and technology, he now brings a wealth of expertise to help brands with their technical strategy to deliver engaging consumer experiences.
Afonso Rebelo de Sousa is currently the media strategy lead on Linkedin’s Marketing Solutions team, where he works to create economic opportunity for every member of the global workforce and discovered his newfound passion for B2B branding. Prior to LinkedIn, Afonso held several senior roles at agencies and brands, perhaps most notably at Adidas where he served as the creative lead at World Cup 2014 for design and visual language. Afonso brings a very worldly perspective to his work having lived and worked in several different countries and regions, including Sao Paulo, New York, Lisbon and London.
Social Marketing Strategist, Keynote Speaker and Brand Evangelist
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released earlier this year. Connect with Ted… http://TedRubin.com or @TedRubin
Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company’s business across EMEA. Dynamic Signal’s technology platform helps companies turn their employees and customers into brand advocates on social. Founded by the team behind comScore, Flycast and Adify and backed by a number of top tier investors, the company today works with many of the worlds largest brands, enabling them to scale their content marketing and deliver break through business growth. Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He is an investor and advisor to a range of early stage companies including Banjo, Future Ad Labs, CTRLio and Rippll. Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise. He has lived in 5 countries, speaks 4 languages and has won numerous industry awards for his work in advertising and marketing. Chris is most proud of his family, but he also finds time to compete in triathlons and is a professionally trained chef. @chrisjseth
Lars is Global Director of Social Media & Search Marketing at LEGO Group and is driving the innovative toy company’s social media and search strategy, and execution. Lars leads a global team of marketers that drive real time engagement with consumers world wide. The Holmes Report has named Lars as one of the 25 most innovative and influential marketers in Europe, and Adweek recently named LEGO as the number one brand on Social Media and YouTube in the toy industry. Lars previously worked for 10 years in the digital and broadcast media industry as a digital strategist and creative manager; he has also worked in web development and user research. Lars holds an MA in Digital Media Science and an HD in Innovation and Organizational Strategy.
Marc Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles
Jereremy Waite is, in his own words, “a digital marketer, cyclist, writer and lover of good cheese and whiskey.” He is currently Head of Digital Strategy, EMEA, for Salesforce ExactTarget @MarketingCloud, which he joined in April, after nearly two years at Adobe, where he was Head of Social Strategy EMEA. His past experience includes owning his own agency, writing the book Sex, Brands & Rock’n’Roll and working for brands including Nike, MTV, Rovio, Zynga, Reebok, Dell, BMW and Vodafone. Jeremy also previously headed strategy for TBG (Facebook’s largest ad agency at the time), built the UK’s largest social media program for Phones 4u Group and led social strategy for Adobe EMEA. You can see what he’s been up to at his blog, JeremyWaite.Tumblr.com. Jeremy is passionate about building communities and helping brands “stand for something bigger than themselves,” and, in case you’re wondering, his is always an Old Fashioned. @JeremyWaite
Brian Walmsley is the Head of Innovation and Digital for McCormick for EMEA. McCormick is a global leader in flavour, with $4.2 billion in annual sales, including Schwartz herbs and spices in the UK, and many consumer and industrial brands around the world. Prior to that, Brian was Chief Marketing Officer for the Treehouse Group, leading a portfolio of market leading parenting brands backed by private equity which included Bounty in the UK, Mom365 in the US and BabyOkay in China. Previously, Brian was UK & Ireland Marketing Director for Johnson & Johnson including brands such Neutrogena, Aveeno, Johnson’s Baby, Piz Buin and Clean & Clear. Highlights included leadership of the Johnson’s Baby ‘Touch of Magic’ advertising campaign, the launch the Johnson’s Baby Bedtime range, Clean & Clear Morning Energy and the industry-leading J&J Beauty Care Journalism awards. From 2005 to 2009, Brian launched and ran Fairgift, a social enterprise that provided co-operatives and Fair Trade producers in Africa, Asia and Latin America with access to western markets. Awarded fellowship of the Royal Society of Arts, is a patient fan of Reading FC and is a competitive yet still slow marathon runner. @briancwalmsley