• 7:30am-8:30am | Breakfast and Registration
  • 8:30am-9:00am | Welcome
  • 9:00am-11:15am | Program
  • 11:15am-11:30am | Networking Break
  • 11:30am-12:45pm | Program
  • 12:45pm-1:40pm | Lunch
  • 1:40pm-2:55pm | Program
  • 2:55pm-3:15pm | Networking Break
  • 3:15pm-5:10pm | Program
  • 5:10pm | It's a wrap!

Subject to change

Get Connected

Brand Innovators Network coming soon!

Agenda

 
 

8:00am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

9:00am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

9:35am

Keynote

10:00am

Keynote

10:20am

Keynote

10:40am

Brands as Editors

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

11:15am

Networking Break

11:30am

Keynote

11:50am

Success Story

12:10pm

Success Story

12:25pm

Keynote

12:45pm

Lunch

1:40pm

Keynote

2:05pm

Success Story

2:25pm

Keynote

2:55pm

Networking Break

3:15pm

Success Story

3:35pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

4:10pm

Keynote

4:35pm

What does Success in Content Marketing Look Like

Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Leading brand marketers share their insights.

5:10pm

It’s a wrap!