Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Wednesday, 18 November, in London. Participation is complimentary for qualified brand marketers; simply fill out the the Registration form.
“I look forward to discussing how social media can amplify brand messaging and sponsorships to fashion minded consumers.”
— Alexa Harnett, Digital Event Marketing Specialist, Mercedes-Benz USA
“I’m excited to Co-Chair the Brand Innovators Content Marketing summit which will showcase how brands are engaging the consumer in a much different way than before. And specifically the reason why Columbia Records is involved is we strongly believe that music is an incredibly dynamic form of content which we see play out every single day where fans actively seek out content from their favorite artist.”
— Elliot Lum, VP Strategic Marketing, Columbia Records
“As a Marketer we have so many options available for connecting with our consumers today. I look forward to having a day to discuss how we can best focus the potential of Big Data on creating value for our consumer through improved Marketing ecosystems and execution. There is so much to learn and understand about this space and it is always nice to connect with other Marketers to share thoughts and ideas. I look forward to participating.”
— Aaron Fetters, Director, Insights and Analytics Solutions Center, Kellogg Company