Brand Innovators LLC
Brand Innovators LLC
National Media Director, JCPenney
As National Media Director for JC Penney, Tracy Chavez is responsible for the development of holistic media strategy of national and local broadcast, digital and print campaign planning and allocation for JCP cross-divisional and brand-specific initiatives in both the general and multicultural markets. She provides media direction to agencies and internal and external partners and supports high-level media partnerships across channels. Tracy implemented the JCP communications/channel architecture process to launch brands in JCP shop concept. She proudly leads media strategy and activation of all JCP Cares philanthropic initiatives. Earier in her career Tracy spent three years as a Regional Director for the Starcom MediaVest Group. @ChaTracy
CEO and Founder, Moosylvania
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com. @nortycohen
Content Marketing & Social Media, Omni Hotels & Resorts
After 18 years in the CPG and Pharmaceutical industries Jay co-founded a DFW social media and blogger outreach firm where he executed campaigns for brands including Chevrolet, Activision and Heelys. Now content marketing storyteller and head of social media for Omni Hotels & Resorts, Jay bridges efforts between PR/Communications, E-commerce, marketing and social media to create an organic growth strategy focused on brand promotion/protection, engagement, and conversion to “heads in beds” for this quickly growing hospitality brand.
Social Media Lead, Dallas Cowboys
Shannon Gross is the Dallas Cowboy’s social media strategist, a role he’s harnessed for nearly five years. Shannon focuses on developing and managing social media strategies for the Dallas Cowboys, the Dallas Cowboys Cheerleaders and AT&T Stadium. Prior to this role, Shannon served as the eCommerce and fan club manager for the brand where he oversaw the eCommerce strategy for Dallas Cowboys Merchandising and the True Blue Fan Club. Shannon is the author of CowBuzz, a social media blog incorporating Dallas Cowboys social media channels and received his BA in Mass Communications from the University of Louisiana at Monroe. Check out his blog here and follow him on Twitter. @Shannon_PG
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
Director, Digital & Social, AT&T
Joy is a results-oriented senior executive with over 15 years of experience in social media, digital/integrated marketing, product management and business development in both U.S. and International environments. She was recognized as a Social Media Icon Award winner by PR News, which noted, “The Social Media MVPs represent the innovators and trendsetters on social media. These professionals were nominated by colleagues and carefully selected by PR News to be part of this esteemed list.”
She brings both an analytical and creative approach to social media and digital strategies, with in-depth knowledge and expertise in both traditional and digital marketing methodologies/tactics. As the Director of Digital and Social Media for AT&T Corporate Communications, she currently leads digital and social media efforts of AT&T for overall Corporate initiatives, Center of Excellence, Uverse, and the B2B innovation space. As the former head of social media and digital communications for Texas Instruments, she re-architected the social media strategy and infrastructure resulting in increasing overall engagement by more than 600%.
Marissa Henderson Jarrat
Senior Director, Global Marketing Management Program Officer, PepsiCo
Marissa is the Senior Director of PepsiCo’s Global Marketing & Capability Program Management Office. In her role, she builds functional marketing capability, effectiveness and efficiency by developing and implementing global programs that help simplify work and create common processes for PepsiCo’s 3500 marketers around the world. Marissa has held several roles across the marketing function at PepsiCo, including leading Frito-Lay’s Multicultural Strategy & Portfolio of Products, and leading the turnaround of the Immediate Consumption Portfolio and Emerging Channels businesses, a $4.4B+ group of businesses comprised of snacks across all Frito-Lay brands. She received her MBA from the McCombs School of Business at The University of Texas at Austin.
Digital Director, Cici’s Pizza
Douglas Kwong is Digital Director at CiCi’s Pizza, where he oversees all content development for web, mobile, and social platforms. He has over 11 years of online marketing experience. Prior to joining CiCi’s, Douglas devised and executed online initiatives at global hospitality organizations Hilton Worldwide and Choice Hotels International. He is also President and Co-Founder of the Diabetic Shoes HuB, an online retailer of orthopedic footwear and accessories. Follow him @DouglasKwong
VP of Operations, Equinox
Griff Long is currently the Vice President of Operations for Equinox. Equinox is the leading luxury fitness and lifestyle company that achieves that extraordinary every day. Equinox continues to grow into new markets while integrating new brands into the fold, such as Blink, Pure Yoga, and Soul Cycle. We have more than 100 portfolio locations including New York, London, Chicago, Los Angeles, San Francisco, Miami, Toronto, Boston, Dallas and Washington DC. Griff has launched several successful startups including Hertz self-service hourly car rental program, “Hertz On Demand” (now Hertz 24/7), in 7 countries in 6 months. As VP of operations for Flex car, he grew the business to the point where they merged with Zip Car. Griff has also appeared in “It’s Everybody’s Business with Jack and Suzy Welch” and worked side by side with Steve Case, the founder of AOL. Griff is a certified Senn Delaney Leadership Coach, Triathlon Coach, Cross Fit Coach and a competitive triathlete, even competing the 2014 Kona Iron Man World Championships.
VP, Media & Engagement, JCPenney
Jon Macca is the VP of media and customer engagement at JCPenney. Jon joined JCPenney over a year ago after a series of roles on the agency side at top shops including Carat, MindShare and MediaVest Worldwide. During his tenure on the agency side, Jon oversaw extensive portfolios of ‘non-trademark’ brands including Sprite and Fanta as well as a number of juices, waters and energy drinks and automotive brands. A career media professional, Jon’s skills range from traditional media to the latest in social.
Executive Director, Corporate Brand & Purpose, Dell
Liz Matthews Is the Executive Director of Corporate Brand & Purpose for Dell. Liz is responsible for building Dell’s brand and reputation globally through advertising, messaging, voice and visual identity, while at the same time, igniting Dell’s purpose internally. She’s held multiple executive roles in Dell’s consumer and SMB business and has a vast technology marketing background having worked with other brands and start-ups. Previously, Liz spent 5 years with Sun Microsystems where she ran end-to-end, integrated marketing for the software division. Liz started her career in Marketing at Johnson & Johnson – tackling the consumer pharmaceutical world. She holds a BA in Communications from California Polytechnic State University, SLO.
Ashwin Nathan is Marketing Director, Digital Marketing and E-Commerce, for PepsiCo. In this role, he leads digital strategy, engagement and capabilities for the Frito Lay portfolio in North America. He also heads D3 Studios, a new internal digital agency consisting of data scientists, designers and digital strategists with responsibility for content creation across FLNA brands. Prior to PepsiCo, Ashwin spent 9 years at P&G in various brand management and innovation roles. In his last role at P&G leading marketing for Braun Electric Shavers in North America, Ashwin led the go to market transformation of Braun to a 100% digital brand. Ashwin started his P&G career in digital innovation, developing some of the first mobile apps in the industry, including painfully coding apps for the blackberry platform in 2005. Ashwin has a MBA in economics and finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin. @ashwinnathan
Sr. Digital Marketing Manager, 7 Eleven Inc.
As Sr. Digital Marketing Manager at 7-Eleven, Matthew Schmertz leads digital brand marketing across all owned, earned and paid channels for over 8,500 stores across the United States. He and his team focus on social media strategy including content develop, consumer engagement, social care and customer insights, mobile marketing across app, web and communication channels, paid digital advertising and creative strategy and execution across all digital channels. Prior to joining 7-Eleven, Matthew lead Mobile Marketing at Victoria’s Secret across all online and in-store channels and platforms. Matthew graduated from the University of Missouri with a Bachelor’s degree in Convergence Media from the Missouri School of Journalism. @mattschmertz
Director of Sponsorships, AT&T
Greg Skasko has served as AT&T’s Director of Corporate Sponsorships since June 2011. In his role, Greg is charged with identifying, negotiating, and activating upon sponsorship opportunities which align with AT&T priorities and values. Greg is responsible for AT&T’s sponsorship strategy, research, and financial operations. He also oversees all of AT&T’s Professional Sports relationships. Greg has been with AT&T for seven years, formerly serving as the associate director of gaming – where he helped with strategic initiatives behind all of company’s gaming offerings – and senior manager of cloud services, respectively. Before joining AT&T, Greg worked as a senior marketing manager at Blockbuster.
John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today. @johnstarky
Senior Director of Marketing, Travelocity, Expedia
Brett Steiger has helped build and reinvigorate brands across the CPG, Retail, E-Commerce and Financial industries. As Head of Brand Marketing at Travelocity, Brett is responsible for brand strategy, consumer research, Roaming Gnome Social and Content strategy and the Travelocity Licensing business. Brett launched Travelocity’s Go & Smell the Roses brand campaign in 2013 and has helped re-invigorate the whimsical and inspirational Travelocity Roaming Gnome, driving YOY growth for the business and helping Travelocity compete in the very competitive OTA space. Before joining Travelocity, Brett worked at Dr Pepper Snapple Group, where he helped to build and grow brands such as Snapple, Hawaiian Punch, IBC Root Beer, YooHoo and more, while also working directly with key retailers to build their brand. Prior to this role, Brett worked at IBM, where he managed $200M mortgage cash flow models for the Federal Housing Administration, helping the government provide housing solutions for millions of Americans. Brett received his M.B.A. from The McCombs School of Business at The University of Texas at Austin, and is also a graduate of The University of Virginia. @brettskins05
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Chief Content Officer, Brand Innovators
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles