Thursday, July 23, 2015

 
  • 7:30am-8:30am | Breakfast & Registration
  • 8:45am-9:00am | Welcome
  • 9:00am-11:15am | Program
  • 11:15am-11:35am | Networking Break
  • 10:35am-12:30pm | Program
  • 12:30pm-1:30pm | Lunch
  • 1:30pm-4:00pm | Program
  • 4:00pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Agenda

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Event Co-Chair: Ashwin Nathan, Sr. Marketing Director, E-commerce, Digital and D3 Studios, PepsiCo
Event Co-Chair: Tom Edwards, EVP, Digital Strategy & Innovation, The Marketing Arm

9:00am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Jake Schneider, Director of Digital Strategy, The Marketing Arm

Marissa Jarratt, Senior Director, Global Marketing Management Program Officer, PepsiCo
Douglas Kwong, Digital Director, CiCi’s Pizza
Liz Matthews, Executive Director, Corporate Brand and Purpose, Dell
Brett Steiger, Senior Director of Marketing, Travelocity, Expedia

9:40am

Success Story – Leveraging The Brand: Using Social Media & Employee Advocacy to Drive Business

Griff Long, VP Operations, Equinox

Q&A conducted by G.I. Sanders, Director of Marketing, Dynamic Signal

10:15am

Fireside Chat — The Digital Evolution of Media

Jon Macca, VP, Media & Engagement, JCPenney

Q&A conducted by Mark Douglas, CEO, SteelHouse

10:45am

Networking Break

11:05am

Brands as Editors

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderator: Arie Jongejan, Enterprise Account Executive, Livefyre

Tracy Chavez, National Media Director, JCPenney
Jay Cooney, Content Marketing and Social Media, Omni Hotels
John Starkweather, Executive Director, Digital Marketing & Mobile, AT&T

11:45am

Keynote — #iWannaGo: Brands and Consumers Unite To Generate Content

Travelocity ran a program in 2014 called #iWannaGo. This program brought the brand and consumers together to create meaningful content, engage with each other, and leverage the power of content to drive the brand forward. Content must be useful for a brand and meaningful for consumers, and #iWannaGo proved that you can do both at the same time.

Brett Steiger, Senior Director of Marketing, Travelocity, Expedia

12:10pm

Keynote

Andrew Furman, VP of Sales, West and Central Region, Outbrain

12:30pm

Lunch

1:30pm

Success Story — The Evolution of The Dallas Cowboys Social and Content Strategy

Shannon Gross, Social Media Lead, Dallas Cowboys

2:00pm

POV — Developing Your Content Marketing Strategy

Douglas Kwong, Digital Director, CiCi’s Pizza

2:30pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderator: Meredith Howarth, Director of Sales, Southwest, Opera Mediaworks

Shannon Gross, Social Media Lead, Dallas Cowboys
Ashwin Nathan, Sr. Marketing Director, E-commerce, Digital and D3 Studios, PepsiCo
Matthew Schmertz, Sr. Digital Marketing Manager, 7 Eleven
Greg Skasko, Director of Sponsorships, AT&T

3:10pm

Networking Break

3:30pm

Keynote – Keeping up with the Millennials

Norty Cohen, CEO, Moosylvania

3:55pm

POV – Amplification: Putting Media Dollars Behind Your Content

Joy Hays, Director, Digital & Social, AT&T

4:30pm

Brand Innovators Cocktail Reception