Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Friday, January 20, 2017, in Dallas. Participation is complimentary for qualified brand marketers; simply fill out the the Registration form.
“I was impressed with the degree of openness of the conversation. We got a great look ‘behind the curtain’ of how major companies like Coca-Cola, Sears and Gilt think about their media investment and communication strategy. That is something that really sets Brand Innovators apart from other conferences.”
— Elena Levitskaya, Brand Manager, Media Strategy and Digital Marketing, Dannon
“I was honored to be invited to deliver the opening keynote at the first Brand Innovators Summit in San Francisco. I enjoyed sharing Visa’s best practices on social commerce and hearing feedback from fellow brand marketer peers.”
— Kevin Burke, Chief Marketing Officer - Core Products, Visa
“As the pace of change in the digital landscape continues to accelerate it’s crucial that we establish mutually valuable relationships with the global technology start-up community with whom we can continue to unlock the magic of our brands. Brand Innovators are a great partner for us on this mission.”
— Geoff Seeley, Global Communications Planning Director, Unilever