Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chairperson: Kurt Kane, Chief Marketing Officer, Wendy’s
Host: Brandon Rhoten, VP, Advertising, Media and Digital, Wendy’s
2015 was a watershed year for the marketing and media industries as digital media and emerging technologies impacted every aspect of brand marketing and the marketing funnel in general. In this session, we’ll discuss the the evolution of social media and its continued influence on the nature of the relationships between brands and their consumers; what we’ve learned about mobile user behaviors, and how mobile devices will continue to serve as the primary vehicle for shopping, media consumption, and entertainment.
What can we expect for 2016, as brands create, publish, and distribute more original content than ever, while digital video continues to challenge television? We’ve talked about ‘Big Data’ ‘Small Data’ and ‘Purposeful Data,’ – but how will smart marketers use this data to fuel strategy and advertising messages. Lean in and learn how today’s foremost brand marketers are using tech to drive ROI in every aspect of their business.
Moderator: TBD
Mike Burton, Chief Marketing Officer, Sunny Delight Beverages Co.
Chelsea Penzone, Director of Strategic Marketing, Stanley Steemer
David Weiner, Associate Vice President, Social Media and Direct Marketing, Nationwide
Kurt Kane, Chief Concept & Marketing Officer, Wendy’s
Shoppers now expect seamless inventory visibility and synchronized customer support both in-store and online, as they increasingly engage with retailers via mobile, both in-store and on the path to purchase. Today’s most savvy retailers understand these changing dynamics and the power of their physical locations to drive ecommerce growth and how discovery online can drive traffic back to stores. After taking stock of the latest omni-channel retailing trends, we’ll challenge our panelists for their predictions on what engaging and retaining customers will look like in the not-so-distant future.
Moderator: TBD
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.
Moderator: TBD
Brandon Rhoten, VP, Advertising, Media and Digital, Wendy’s
Jenny Wilburn, Senior Manager, Digital Communications and Social Media, The Coca-Cola Company
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries?
Moderator: TBD
Cody Blair, Digital Marketing, Search Engine Optimization & Internal Site Search, Big Lots
Jason Riveiro, Chief Marketing Officer, NAHREP – National Association of Hispanic Real Estate Professionals
As consumers become more selective in their diets and places to eat at, restaurants have had to evolve to stay at the top of the fast food chain. By examining consumer-facing opportunities and experimenting with mobile ordering and digital services, food establishments are keeping themselves on their feet and getting ready for the next big leap in the industry. Learn how big brands are adapting to a new world of marketing and business technology.
Moderator: TBD
