Brand Innovators LLC
Brand Innovators LLC
Dan Ashbridge is Director of SEO at Everything But The House. Dan has over 10 years of experience building Cincinnati brands, from School Outfitters to Pure Romance to EBTH. Along the way, Dan has overseen SEO, SEM, Social, Email Marketing and Analytics in a variety of marketing roles. This diverse experience helped guide him in the direction of Content Strategy, which Dan sees as a natural marriage of all marketing channels as a means for shepherding customers through their brand journey. In his current role with EBTH, Dan has focused much of his time and energy on building a full-funnel content strategy, as he believes content marketing truly is the future of SEO.
Following 20 years in the agency world, Andy leverages his brand strategy and content marketing experience in the publishing world. He currently leads the Brand Studio business at Newsy, E.W. Scripps video news channel for Millennials. He works with agencies and brands to ensure consumers don’t completely ignore their messages, by creating original native video programming and sponsorships. Outside of the industry, his 25 years as a furniture maker has crossed into content creation, publishing, and brand spokesperson roles. A self-proclaimed science nerd, Andy lives in Cincinnati with his wife and two children.
Abbey Dryden is the Vice President of Marketing and Project Management for Tire Discounters, the nation’s 8th largest retailer of tires, wheels and automotive services. In her position, Ms. Dryden leads development of all Communications, Design, Promotions and Program Implementation. She also leads the Project Management Teams who focus on delivering multi-functional projects from strategy to execution.
Dave Knox is the Managing Director of WPP Ventures and CMO for Rockfish Innovation Group, a WPP-owned agency. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List. In February 2017, Dave published Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips. Dave was named to the iMedia 25 Class of Digital Innovators, by Cincinnati Business Courier as the CMO of the Year in the inaugural C-Suite Awards, and by AdAge as a “40 Under 40” in 2015. Dave speaks frequently on innovation and digital marketing, including appearances at Mashable Connect, SXSW, iMedia Summit, TEDxCincy, and the Web 2.0 Summit. Dave is active in the entrepreneurial community, serving as a Board Observer / Advisor to multiple venture-backed companies. He is the co-founder of The Brandery – one of the top 10 startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners. He serves on the Board of Directors for the Cincinnati Mercantile Library, Bow Tie Foundation, and the VCU Brandcenter in Richmond, VA. @daveknox
Rick leads marketing, product management and business performance for OnStar Go, an online commerce platform that connects retailers and merchants with connected drivers. Through the consumer facing app, OnStar AtYourService, GM provides drivers with information, valuable offers tied to their route, and transactions with merchants directly on the dashboard. It’s a multi-channel platform delivered through OnStar Advisors, GM vehicle brand mobile apps, and in the new app framework embedded in the dashboard of connected vehicles. Rick has extensive background delivering new products and creating breakthrough marketing for iconic brands and companies.
Lonny Schwartz originally hails from Los Angeles where his career began working in aerospace, leaving to join friends in the pursuit of staring .com adventures – about a decade before there was such thing as “internet marketing”. Since this time, he has go on to develop an interesting background consisting of Digital Strategy and Innovation, Online Marketing, Technical Project Management and Sales Management and has facilitated and produced over $1B in revenue through digital channels – both as an internal brand marketer and agency partner for brands. He is currently happy beyond measure to have the opportunity to work with Assurex Health (GeneSight) and support the vision of changing the standard of care in the mental health industry and pharmacogenomics space.
Randi Stock is Vice President of Consumer Engagement Marketing at Everything But The House. She is responsible for growing buyer engagement, satisfaction and revenue through brand, lifecycle and loyalty marketing programs. Randi has years of experience in Digital Marketing, Brand Management, Consumer Insights and Lifecycle Marketing at subscription companies like Dollar Shave Club, where she was Director of Brand Marketing, and on DISH Network’s Digital Marketing team.
Jesus Valdez was formerly Director of Brand Marketing & Innovation at Bob Evans Restaurants and Wendy’s. After graduating from the University of Texas at Austin with an MBA in Finance in 1999, Jesus began his marketing career at Procter & Gamble in San Juan, Puerto Rico with accountability for the Pampers Brand in Puerto Rico and the U.S. Hispanic Market. In 2003, Jesus was transferred to Procter & Gamble’s global headquarters in Cincinnati, Ohio where he led the media planning and creative development for the Millstone Coffee Brand. In 2005, Jesus began working on the Jergens Lotions brand, launching the Jergens natural glow line of products, delivering 30% growth to the Jergens brand. In 2007, Jesus took the opportunity to transform Kroger’s $9.5 billion private label program from national brand equivalents into Exclusive, preferred Brands that drove traffic and loyalty to Kroger. At Kroger, Jesus created and implemented the overall business strategy and the brand management system, which led to Kroger winning Store Brands Decisions’ 2010 Retail Innovator of the Year Award as result of creation and implementation of brand strategies and systems.