Brand Innovators LLC
Brand Innovators LLC
Recently named one of NewCred’s Most Influential Content Marketers, Lauri Baker brings an innovative approach to helping brands redefine and effectively market their brand equity. At The Huffington Post, Lauri is focused on taking its editorial success and using the experience to transform how real-time content can be used across paid, owned and earned channels for major global brands. Who you are as a brand shapes customer decisions and ultimately economic value. It’s critical in today’s social economy to understand the technology, tools, online behavior of consumers, and challenges of the digital landscape. Lauri and her team most recently won Digiday’s 2014 Best Content Marketing Program for Food for Thought in partnership with Chipotle, iMedia’s Campaign of the Year for a content partnership with Media Storm and the 2013 Digiday award for Best Brand Content Integration by a Publisher for Cisco Impact X. With over 17 years experience in advertising and corporate marketing, Lauri has worked with brands such as IBM, Johnson & Johnson, Goldman Sachs, Bank of America and Chipotle on award-winning content strategies that go far beyond traditional digital campaigns.
Alexis Berger is VP Marketing & Midwest Sales and helps drives strategic vision for Kargo, a leading mobile publisher platform. Previously, Alexis managed one the most successful sales teams at Brightroll where she developed best-in-class digital solutions for major publishers, advertisers, ad networks and DSPs. Earlier, Alexis opened the Midwest office for Adconion Media Group and drove brand presence and established strategic partnerships within the region from the ground up. At Adconion, she was one of its highest-generating salespeople, setting records. Throughout her career, Alexis has worked with numerous Fortune 500 companies including Sprint, Kellogg, Walgreens, McDonalds, and Ford. Follow her @kargo
Brad Boron is in his 7th season with the Chicago Blackhawks’ New Media and Creative Services team. Brad is responsible for the day-to-day content on all Blackhawks digital platforms, including chicagoblackhawks.com. Brad also manages the club’s social media efforts, which earned “Best Brand Use of Twitter” recognition from technology site Mashable.com in 2009. The following year, the Blackhawks were finalists for Mashable’s “Must Follow Brand.” He also serves as associate editor on Blackhawks Magazine, along with Blackhawks Publishing projects, including the award-winning “One Goal II: The Inside Story of the 2013 Stanley Cup Champion Chicago Blackhawks” and 2010 bestseller “One Goal Achieved.” Alongside “One Goal II,” and he was also credited in the 2013 championship movie “17 Seconds,” which sold out multiple screenings in Chicagoland. Prior to joining the Blackhawks, Brad held positions within the Wisconsin state government and select media outlets. He holds a bachelor’s degree in strategic communication from the University of Wisconsin-Madison.
As Group Director, Digital Communications & Social Media at The Coca-Cola Company, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. Doug has a BA in Political Science from Emory University. @dbusk
As head of branded editorial and sponsored news at NetApp, a Fortune 500 data management company with more than $6B in revenue and 130 offices around the world, Lisa Camarillo provides brands business and technology insight to help achieve longevity and forge stronger consumer ties. Lisa has 15 years of tech marketing experience and heads a team of 10 at NetApp. She has worked in Silicon Valley from start-ups to Fortune 500 companies. Using her formal byline Annalisa, she is is a blogger for Forbes, a member of The Global Leaders Network and an active participant in the Professional Business Women in California group. Earlier in her career she worked at Sun Microsystems. @lisaanna73
As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multi-disciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Tal was selected as BusinessWeek’s Best Young European Entrepreneur. @chalozin
JC Clarke is the VP of Central for Innovid, the advanced video advertising platform to create, deliver, measure and optimize video on any screen or device. He has worked in digital advertising and ad tech for over 15 years, most recently with NBCU, and prior to that with CNET and Time Inc. He was with ZDNet in San Francisco when it was acquired by CNET, and spent time in NY as the VP of National Sales for Time Inc. When he isn’t traveling or in the Chicago office, he resides in the NW Suburbs with his wife and two children, Cece and Trey. He is an avid fly fisherman, cyclist, and gardener. @jackcrapshaw
At GrubHub, Inc., Susanne designs integrated consumer-focused plans with the goal of driving new diner acquisition, retention and overall brand love. She oversees brand strategy, social media, campus marketing, brand partnerships and cause marketing for both the GrubHub and Seamless brands. Prior to joining GrubHub in 2011 she founded the full-service entertainment marketing agency Flowerbooking, Inc. and also worked in consumer outreach at the Harley-Davidson Motor Company.
Erick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children. @ErickDickens
Heather Dopson has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. In September, she assumed her current position as CMO for Social Media Explorer, a strategic services agency and information products company that principally focuses on social media marketing and digital marketing. In addition, Social Media Explorer is a leading publishing platform for insights, opinion and learning around the world of digital and social media marketing, online communications, public relations and advertising. As an industry-leading blog, SocialMediaExplorer.com has been rated as high as No. 1 on the prestigious Advertising Age Power 150 Marketing Blogs. In 2007 she founded Heather Dopson and Associates, building complete strategic social media and online marketing solutions for brands. For a year beginning in 2013 she was Manager of Social Strategy for Infusionsoft. @heatherdopson
David Farbman is a New York Times best selling author and speaker on business and individual improvement, the CEO of HealthRise Solutions, the chairman and founder of Carbon Media Group, a media company focusing on the outdoor audience and a principal in NAI Farbman Group. His book, The Hunt: Target, Track, and Attain Your Goals is published by Jossey-Bass of Wiley Publishing. You can learn more about David Farbman and The Hunt at www.davidfarbman.com. @David_Farbman
Andrew Furman serves as Vice President of Sales at Outbrain overseeing the Western and Central regions. As the largest, content discovery platform in the world, Outbrain helps people discover the most interesting, relevant and trusted content by powering personalized recommendations across a network of premium publishers such as CNN, Wall Street Journal, and ESPN. Andrew consults brands, agencies, and publishes on how to successfully execute digital content marketing strategies and initiatives. Andrew has over 15 years of advertising sales and sales management experience that includes over 6 years at FOX in both NY and Chicago. Andrew graduated from Indiana University School of Business with a BA in Marketing/International Business and received a MBA from Baruch Zicklin School of Business in NY. @AHFurman
KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management. @KCGeen
Brian Goldstein is the Global Head of FIFA World Cup in the Global Brand Marketing group at McDonald’s Corporation. He is responsible for the FIFA relationship and led all onsite efforts – including implementing all operational and marketing activation – surrounding the 2014 FIFA World Cup in Brazil, as well as for strategic integration of sponsorship assets into McDonald’s 120 countries and 34,000 restaurants around the globe including the signature Children’s Well-Being program, the McDonald’s Player Escort program. Prior to McDonald’s, Brian worked for Nike where he ran marketing and events for over one third of Nike’s retail business across the US, including product launches, athlete and entertainer appearances, and brand events such as Honolulu Marathon, Run Hit Wonder, and the NBA All-Star Game. Before joining Nike, Brian sold sponsorships and advertising at then-startup sports website Rivals.com and also worked at advertising agency EURO RSCG Tatham in Chicago planning media on Procter & Gamble and Red Lobster accounts, and leading the agency’s online advertising. Brian received his MBA from the Kellogg School of Management with majors in Marketing Management and Management & Organizations. He received his undergraduate degree from Northwestern University.
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
George Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies. @georgehuff, @workwithopal
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. @shafqatislam and @newscred
As the head of digital media at State Farm Insurance Companies, Matt Johnson leads all digital advertising for one of the largest advertisers in the U.S. This includes SEM, display for branding and DR, mobile and cross-platform digital sponsorship. Matt has driven improvements in the company’s digital marketing, generating record highs in online traffic, mobile calls, digital quotes, and online sales. In addition, he has created increased brand favorability and purchase intent among consumers through exciting integrated digital programs around sports, gaming, music, lifestyle content, and video. Under his leadership State Farm has been recognized for groundbreaking second-screen experiences, response to national catastrophes, video gaming, unique mobile campaigns and content integration. Earlier in his career he worked at agencies Starcom and Initiative. Matt has planned digital media for numerous brands, including Walt Disney Studios, Dr Pepper, Best Western, Mitsubishi, Pixar, Carl’s Jr., Hardee’s, Disney Channel, Sunkist, Snapple, Mott’s, Lehman Brothers, Trader Joe’s, to name a few. @Johnson_Matt
Mark Josephson is a preeminent startup executive who joined bitly in July from AOL’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside.in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development. At bitly, he is focused on leveraging the company’s market intelligence and unique data set to enhance outreach opportunities for brands. @markjosephson
David Ives is the Chief Revenue Officer of NewsCred, the world’s leading end-to-end content marketing platform. As CRO, David oversees NewsCred’s Sales, Client Services and Business Development department. Since joining NewsCred, David has grown the Revenue staff to over 25 people and lead NewsCred’s global expansion with the opening of a European office. Since its founding in 2008, NewsCred has grown to a 100+ person team of technologists, journalists and creative content marketers based in New York, London and Dhaka. The company is funded by leading investors including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. David has over 20 years of sales leadership. Prior to NewsCred, David was CRO for ID Analytics which was acquired by LifeLock. @DavidIvesNC
In his capacity as Chief Digital Marketing Officer for Sears Holdings, Bill Kiss is responsible for digital marketing strategy and innovation, accelerating the development and delivery of SHC’s integrated retail marketing model, and driving the company’s Digital Imperative. For three years, beginning in 2009, he was Chief Marketing Officer and Online General Manager for the Tools and Hardware business unit, accountable for all facets of Sears and Kmart Tools and Hardware marketing in support of the multi-billion-dollar Craftsman brand, as well as consumer experience and profit-delivery. Bill joined Sears in 1999 as Director of Marketing, Sears Home Services. He has an MBA, Marketing, from Loyola University of Chicago Graduate School of Business, and a BS in Economics and Marketing from Northern Illinois University.
A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. @adamkmiec
As Co-Founder & General Manager at Dynamic Signal (dynamicsignal.com), Jim Larrison is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes. Prior to founding Dynamic Signal, Jim was an early founding member of a handful of successful start-ups. Jim was the CRO at Adify, which was acquired by Cox Enterprises for over $350MM in 2008. Prior to Adify, Jim played a leadership role, most recently as Executive Vice President of Corporate Development at comScore. Before joining comScore, he held management positions at leading US companies such as: Information Resources, Lever Brothers, and Vision Quest Research. Jim received a BS in Marketing from Bradley University and MS in Information Systems from DePaul University. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends you can catch him on the sidelines of his son’s football or lacrosse games with a few Nikon camera’s around his neck. @jlarrison
Jake Lestan leads branded content & emerging advertising platform development for Discover Card, spanning digital, video, linear formats and interactive marketing. This includes collaboration and management of agency partners such as Aegis Media, StoryLab, The Martin Agency and MCD and integration with media properties such as NBCU, BuzzFeed and The Huffington Post. Within Discover, Jake is the Chairman of the Young Professionals employee business resource group, in which capacity he is responsible for advocating for the Millennial population. At the core of this mission is transforming practices and executions, and to accomplish it Jake’e explorations include hackathons, TEDx events and agile development days. Jake is also the Chairman of the Marketing Leadership Advisory Board at Michigan State University’s Broad College of Business, where he regularly lectures to undergraduate and graduate level on the topics of Integrated Marketing Communications, Consumer Insights and Brand Development. @jlestan
Rick Liebling is the Head of Global Marketing at Unmetric, a social media benchmarking and data analytics provider. Prior to joining, Rick served as the first ever Creative Culturalist at Y&R advertising in New York. He is a frequent speaker at industry events and his writing has appeared on FastCo.Create, Mashable, Huffington Post, PSFK and Digiday. He’s also an advisor to the 2nd Screen Society and the Mars One project. Named in Forbes magazine as One of the Top 100 Marketing Minds on Twitter for 2014. @RickLiebling
Barbara Liss is Motorola Mobility’s Senior Director, Social Media. She joined Motorola in 2014, bringing an array of digital marketing and brand management experience to the social media team. Prior to joining Motorola, she served as director at PepsiCo, where she oversaw digital and social media across the entire Quaker Foods portfolio. During her time at PepsiCo, Barbara drove the brand’s long term vision through e-commerce initiatives, an enhanced social CRM program and entry into mobile marketing. In 2012, she was recognized by Brand Innovators as one of the “40 Under 40” most innovative brand marketers. Her work has been quoted in Forbes and Ad Age, and she has offered expert perspective at many industry events. From 2009 to 2011, Barbara worked at Digitas where she led digital marketing for the firm’s Miller Lite business. Before joining Digitas, she held positions at General Mills and Beam Global Spirits and Wine. She holds a bachelor’s degree from the University of Michigan and an MBA from the Kellogg School of Management at Northwestern University.
As Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing with nearly all brands in the Morning Foods Business unit, as well as led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.
Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs. @ThePeyman
In 2001, Mitchell Reichgut founded Jun Group, a video ad platform that delivers tens of millions of monthly video views on hundreds of premium publishers, enabling advertisers to reach viewers across multiple screens – desktops, smartphones and tablets, with one simple buy. Prior to founding Jun Group, Mitchell was General Manager/Creative Director at Bates Interactive, working with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas where he supervised online advertising and e-commerce initiatives for Budweiser, Rockport, Reebok, Sony and Continental Airlines, among others. Mitchell began his career as an Art Director at Grey Advertising. He wrote and directed “The Scene,” a 20-episode online drama that was viewed over 8 million times in 90 countries. He wrote and produced an online drama for Comcast entitled Stream, starring Whoopi Goldberg. @JunGroup
As Senior Director of Digital and Social Marketing for the Americas Beth leads a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods. She also worked in brand management and led content planning and development for Kraft Foods’ successful food&family CRM program. Prior to joining Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.
Eric Roach is the CEO of EveryoneSocial, which he co-founded in 2012. The company builds enterprise-level software tools to help organizations mobilize their employees into a distributed marketing force of brand advocates. The company’s tools enable organizations to increase web traffic, improve brand sentiment, and generate new leads and sales by leveraging their employees’ existing online influence. This is the place where social advocacy starts and ends. Prior to founding EveryoneSocial Eric was for 8-plus years the Managing Director of Roach Capital Partners. Earlier in his career he was CEO of Elance Inc. and an Executive VP at Morgan Stanley. @veroach
John Shea is the Head of Global Markets for Gatorade. In this role, he oversees the brand’s global business efforts including strategic vision, brand management, consumer engagement and sports partnerships and is responsible for all aspects of growing the Gatorade brand outside of the US. John has worked at PepsiCo since 2003, holding progressive brand management and sports marketing positions during that time. Most notably, prior to his current role, John led Gatorade’s sports marketing department for nearly four years, managing the brand’s global sports marketing portfolio, including all league, team and athlete partnerships and negotiations. John has also previously managed Gatorade’s new product innovation including the development and successful launch of the G Series and the brand’s evolution from Sports Drink to Sports Performance Nutrition. John holds an MBA from the University of Michigan and a Bachelor of Science in Marketing from Boston College.
With a no-nonsense, business-driven approach to digital marketing, Kasey Skala is currently the head of social marketing for Dart Container Corporation’s SOLO Cup brand. Prior to his current role, Skala lead digital marketing for Great Clips, the world’s largest salon brand. He’s also held marketing positions with U.S. Bank and Wells Fargo. In his spare time, he likes to boast about his third-grade mile-run record and his claim to being a world-class Wheel of Fortune player. @kmskala
Parrish Snyder is EVP, Global Accounts for Tongal, a social content development platform that helps global businesses connect with global creativity. Founded in 2008, Tongal turned the creative development process on its head by making it social and crowd-sourcing talent. Prior to joining Tongal in 2013 he was VP of Global Sales & Marketing and VP of Corporate Development at
enterprise firm MRI Software. Before that he served as VP of Sales Operations and Director of Client Solutions for private jet company XOJET.
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Michael Son is VP, Strategic Partnerships, Disqus, propelling partnerships and demand for Disqus’ services, working directly with brands, agencies, and leading content marketers. Prior to assuming his current position in August, Michael was Director of Advertising Sales at the company. Before joining Disqus, Michael developed strategic monetization and content partnerships at Google and YouTube, and led West Coast business development at MoPub. @mls888
As Vice President, Global Media and Digital Strategy at Kellogg Company, Jon Suarez-Davis is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels. Prior to joining Kellogg he was Senior Vice President, Digital Strategy at Leo Burnett. Jon Suarez-Davis earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business. Jon is an active member of the Digital Collective and a frequent panelist at industry events including ANA, IAB, OPA and CAB.
Now in his fifth season with the Chicago Bulls, Director of Digital Jeremy Thum is responsible for the planning and execution of an ever-evolving comprehensive digital marketing strategy.Jeremy began his professional career in 2000, as a Web Developer for PeerLogic, a small software company in San Francisco, (soon-to-be purchased by Critical Path, Inc.) After four years at CriticalPath, two years as co-founder of Vista Partners LLC, and two years as Sr. Web Developer for Pacific Gas & Electric Company, Jeremy moved to Chicago in August 2008 to become Director of Interactive Marketing for the Chicago Bulls. @jeremythum
In her capacity as Associate Director, Content and Social Marketing for the Kraft Foods Group, Sage Wodarz defines content strategy and identifies content partners for Kraft brands looking to create, curate and distribute branded content. She joined Kraft in 2009, handling social media, and went on to lead brand activation of all-Kraft owned media network across all Kraft business units as Senior Manager, CRM Digital Marketing, for the company. Prior to joining Kraft, Sage was VP, Senior Manager Marketing HSBC Card & Retail Services.She has a B.A. in Sociology from Bucknell University and an M.S.in Integrated Marketing Communications from Northwestern University.