Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Thursday, October 8, 2015, at Ogilvy & Mather in Chicago. Participation is complimentary for qualified brand marketers; simply fill out the the Registration form.
“The Brand Innovators Summit was a refreshing change from the usual conference circuit…all of the speakers were leaders in their fields, talking about the innovative programs that distinguish their brands. No sales, no fluff. It was a day of provocative discussion, innovative thinking, top tier case studies and networking with peers. A great day.”
— Julie Fleischer, Director of CRM, Kraft Foods
“There’s never been a more exciting time to be a marketer. New channels and platforms are emerging all of the time, creating new opportunities and tradeoffs. I’m looking forward to participating in the Brand Innovators Content Marketing Summit to share some of the work we’ve done at American Express and engage with other brand leaders on their endeavors in this space.”
— Walter Frye, Director of Entertainment Marketing & Sponsorships, American Express
“I was impressed with the degree of openness of the conversation. We got a great look ‘behind the curtain’ of how major companies like Coca-Cola, Sears and Gilt think about their media investment and communication strategy. That is something that really sets Brand Innovators apart from other conferences.”
— Elena Levitskaya, Brand Manager, Media Strategy and Digital Marketing, Dannon