Brand Innovators LLC
Brand Innovators LLC
Dan Wiseman is the Director of Marketing and Brand Activation at The Avedis Zildjian Company, the world’s leading manufacturer of cymbals and one of the most iconic brands in the music industry.
In this role, Dan is responsible for developing comprehensive marketing communications plans for multiple products and programs and activating its legendary brand to drummers, musicians and passionate music fans.
Prior to Zildjian, Dan spent over 10 years at Reebok, creating and executing integrated global marketing campaigns for the Reebok brand and many of their performance footwear and apparel lines. Dan has held other marketing positions across the sports and high tech industries for Tech Target, IDG World Expo, Comcast and The New England Patriots.
Dan holds a degree in Marketing from Syracuse University and currently lives in Needham, MA with his wife and 11 year old twins.
Laura leads advertising and analytics for GE Digital, where she focuses on using data and technology to tell compelling stories about the Industrial Internet and reach potential customers. Prior to joining GE Digital, she was a consultant at Deloitte Digital working in enterprise digital transformation. At Deloitte, she helped clients design eCommerce experiences, develop revenue-driving mobile apps, and reimagine their global digital marketing strategy. Laura has been named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Boston, Massachusetts.
Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box sampling and voucher businesses – with his eye always on fresh and inventive methods for collaboration with many of the world’s leading brands.
Craig has seven years of experience at Rue La La partnering with brands and agencies, and nearly two decades of experience advising direct-to-consumer businesses. Prior to joining Rue La La, Craig spent several years at technology start-ups in Boston, and was one of the original founders of DigBoston, where he served as the first music editor. In addition, Craig is a nationally published journalist contributing to two books, Adidas Rockers and the Time Out Boston Guide.
Josh Karpf joined DraftKings in December 2016 as Director of Social Marketing. In this position, Karpf leads DraftKings’ social engagement strategy while activating the company’s millions of online fans. Josh is instrumental in leading DraftKings’ digital and social integration with cross functional teams as well as growing the company’s social footprint. Prior to DraftKings, Josh was the Global Director of Social Marketing at Spotify where he built digital and social campaigns designed to connect fans with artists they loved. Under his leadership, the company launched several successful artist initiatives – including the launch of the Beatles on Spotify in late 2015. Before Spotify, Josh lead PepsiCo’s digital and social strategy which included: the launch of Gatorade Mission Control, the industry’s first “always on” digital and social command center; PepsiCo10, a tech incubator that connected the company with cutting edge digital and mobile start-ups, among more. Prior to PepsiCo, Karpf worked on GE’s digital team, developing the company’s first digital and social campaigns and programs. Karpf attended Boston University where he received his degree in Mass Communications. He also sits on the boards of The Shorty Awards and Social Media Week and resides with his wife and children in the Boston area.
Kim Stokes is Head of Digital at The Boston Beer Company where she oversees digital and social media strategy and execution across the brand portfolio including Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked Sparking Water. Kim has over 20 years of experience in public relations, advertising, direct marketing, and strategic consulting across a diverse range of industries including consumer packaged goods, technology and healthcare in both B2C and B2B. Kim has extensive experience in strategically applying digital and social media solutions to complex business challenges, from brand building to organizational design and data science. Prior to joining Boston Beer Company, Kim was Managing Director of Digital Engagement at Marina Maher Communications, an integrated communications agency under Omnicom, where her clients included P&G, J&J and Merck. Kim is from New York City, but also spent 7 years living in China. She is fluent in Chinese, is an outdoor sports lover, and has two little boys.
Lauren joined Vistaprint in 2011 to lead the transformation of the brand and communication strategy. She was responsible for the development of the global brand strategy and the activation of the company’s rebrand in 2013. Lauren has also led social media, content marketing, public relations, localization and broadcast strategy during her time with Vistaprint. Lauren is currently leading Vistaprint’s expansion into physical retail and offline channel innovation. Lauren’s team opened the global e-commerce company’s first retail store in June of 2017 in Toronto, Canada. Prior to joining Vistaprint she spent her professional career in a variety of marketing and branding roles in the real estate, financial services and retail industries as well as tech start-ups.