Brand Innovators LLC
Brand Innovators LLC
Craig Andrews is a senior sales professional focused on revenue growth for new and existing enterprise markets for B2B and B2C brands. Craig is currently responsible for sales, client engagement and retention at salesforce.com in New England & New York where they teach, tailor and challenge companies to create richer relationships with their customers to drive acquisition, engagement, revenue, and profits. Prior to salesforce.com, Craig was a Regional Manager at ForeSee, Inc. Craig received his BS in Marketing from Bryant University.
Stan Bashmashnikov is an innovatively-minded, interpersonally-driven professional with 8 years of experience in the digital and social space. His core motivators include working with companies who are helping to re-define the world, while carving a niche for themselves through the use of technology. Currently, Stan leads the Agency Services Team at NetBase, which is responsible for ensuring the success of 145 of the world’s top advertising agencies. Although they still consider themselves a startup, the team currently supports customers in the U.S., in addition to Europe, APAC, and the Middle East. Prior to NetBase, Stan collected agency and market research experience with The Nielsen Company, Omnicom DAS, and Daymon Worldwide. His primary focuses were, but not limited to, digital strategy, custom analytics, and brand reputation management. He occasionally speak at agencies across the country on the importance of Social Storytelling and How To Correlate “Social Media Fluff.”
At Bank of America, Sue leads strategy for integrating development of the Bank of America brand with their signature corporate social responsibility programs. Sue joined the bank in 2014 as the Head of UHNW Brand Strategy and Delivery supporting U.S. Trust and the Merrill Lynch Private Banking and Investment Group. In this capacity, Sue led teams responsible for brand positioning, advertising, digital marketing, and content partnerships across the Ultra High Net Worth market. Earlier in her career, Sue held product development and marketing leadership roles with J.P. Morgan, Fidelity and financial education non-profit, American Student Assistance. Sue is a graduate of Bentley University and completed the Smith College Women’s Executive Leadership Program.
Rachel helps brands create and distribute content consumers want to engage with. At Visible Measures, she leads a team of talented team of people who track down elusive consumers, serving them content they care about. Prior to Visible Measures, Rachel spent 14 years at P&G leading shopper marketing and new product launches for the Duracell, Gillette, Oral B and Braun brands. Her passion is to tie digital media with a brand’s shopper, OOH, social and traditional media efforts to ensure delivery of a consistent brand message. Rachel holds degrees in Law and Marketing from the University of Western Sydney and a MBA from Fairfield University.
At NinthDecimal, Amy focuses on strategizing with brands and agencies to develop the most effective mobile ad solutions to meet their marketing goals and deliver the best ROI. Amy has over 25 years of experience in creating similar collaborative relationships with clients. She began her career at CBS, serving in various positions overseeing sales organizations at stations and the CBS Radio Network. In 1998, she joined her first Internet start-up called HomePortfolio, which was an early player in the online aggregation of the home design industry. From there she joined Captivate Network where she was instrumental in introducing their unique product to the industry while also defining the new category of DOOH.
Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s image across the U.S. and international markets. He is the core leader for NewBalance.com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities. Patrick collaborates with the brand’s digital and creative agencies and leads the search process for new region-specific agencies in global markets. Prior to joining New Balance Patrick was VP Marketing and Content for Dime Magazine Publishing, an international basketball magazine he co-founded. @PatrickECassidy
Bill is responsible for driving revenue growth at SessionM, overseeing the mobile advertising and enterprise loyalty teams to deliver best in class solutions to app developers, publishers, brands and merchants. Prior to joining SessionM, Bill was SVP/General Manager of WildTangent Media here he invented groundbreaking new in-game advertising platforms, launched a vertical network enabling brands to engage with audiences through games at scale, and built a world class sales organization from the ground up. Prior to joining WildTangent, Bill was Director of West Coast Sales at News Corp’s News Digital Media (now Fox Interactive Media).
Melanie Cohn currently works at Dunkin Donuts as the Social Media Manager. This exciting role puts her at the forefront of digital as she leads all paid social, content and campaigns for the brand, a leader in the QSR industry. Previously, she worked at GYK Antler, a full service marketing agency in Boston, MA, where she implemented social and consumer engagement strategies for CPG, tourism and restaurant clients. Melanie is also the Founder of Young Women in Digital, an organization of over 800 professionals working, or interested in working in digital marketing. YWD holds educational and creative events across Boston and offes resources for young professionals including exclusive job listings, events, marketing advice, and free access to marketing classes.
Heidi Corn is a seasoned marketing and sales executive with specific expertise in the women’s lifestyle category. Her experience spans from developing cross-platform marketing solutions, building new partnerships and driving revenue growth. She is currently an East Coast Sales Director for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies. Heidi began her career in media where she developed integrated communications strategies for such leading brands as Johnson & Johnson, FedEx and Pfizer. She later transitioned into Marketing where she launched Parenting.com and helped developed 360 custom content ideas for key categories such as Food, Pharma and CPG. She received her Bachelor of Science in Human Ecology and Consumer Affairs from The Ohio State University.
Jeremy Dalnes is Worldwide Director of Digital Strategy & Platforms for Johnson & Johnson Medical Devices, where he is responsible for shaping global digital strategy, enhancing digital platforms and delivering digital activation programs to drive customer engagement and loyalty. Prior to joining J&J, Jeremy served as VP of eBusiness & Mobile Commerce for Zeo, Inc., where he was responsible for customer acquisition, revenue driving, and building strategic partnerships to expand Zeo’s product and service offerings. Previously, Jeremy was VP of eBusiness for Panasonic North America, where he was responsible for all online sales and marketing for Consumer Electronics North America. Jeremy received his BA in Technology in Music & Related Arts from the Oberlin Conservatory of Music.
Elizabeth specializes in helping innovative companies develop their marketing strategy. She’s marketed underwear in NYC, real estate in Dubai and software in the cloud. Prior to Invaluable, Elizabeth served as Team Lead, Strategic & Partner Marketing for Swipely, where she was responsible for go-to-market strategies, lead generation and execution of marketing programs that drive demand for Swipely’s Sales, Customer Success and Talent teams. While there, Elizabeth also served as PR Manager, overseeing all internal and external marketing communications. Earlier in her career, Elizabeth also worked at Jones-Dilworth, Bazaarvoice, Milkshake Media, Warnaco, and others.
Nick Dunham, an eleven year veteran at Dunkin’ Brands, leads the media planning and buying for paid impressions across all consumer facing channels for Dunkin’ Donuts US. Prior to joining Dunkin’ in 2004, he held various planning roles at advertising agencies, including Mediavest, DDB Needham and Mullen where he worked on a wide array of clients in the telecom, financial and retail space.
Andreas Goeldi is Chief Technology Officer at Pixability, a video ad buying and marketing platform, where he is responsible for product strategy and data science. He is an experienced Internet technologist and online marketing expert with a passion for video, and has worked in online marketing since the web’s earliest days. Prior to Pixability, Andreas co-founded Namics, one of Europe’s largest online marketing agencies; Blogwerk.com, Germany’s largest blog network; and Buzzient, a U.S.-based social media analytics startup. Andreas holds a S.M. in Management of Technology from MIT and a M.A. in Information Management from the University of St. Gallen, Switzerland.
Michael brings over a decade of experience in journalism, online publishing, digital production, copywriting and strategy to developing content-centric digital programs for such diverse clients as Liberty Mutual Insurance, Bank of America, Dunkin’ Donuts, PUMA, Harvard Pilgrim Healthcare, Staples, Great Wolf Lodge, Novartis and Partners Healthcare. Since joining HH in 2010, Michael has won a Webby Award (2011) for his branded content work for Liberty Mutual Insurance (The Responsibility Project) as well as a Bronze at the London International Awards (2014), in addition to having branded short films accepted into competition at SXSW Film 2014, the Dallas Film Festival, and AFI Docs Festival.
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
Asaf Hochman leads global product marketing for Outbrain’s marketer solutions. Before joining Outbrain, Asaf worked with some of the world’s biggest brands in developing their digital marketing strategies at ad agencies TBWA, Publicis and Grey. He is passionate about helping brands become better content marketers.
As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange. @ScottHudler
Kara Hutchinson is Director of Strategic Marketing for the Boston Celtics. Entering her 9th season with the Celtics, Kara manages a team responsible for branding, analytical marketing, fan engagement & research and support of ticket sales and service. A graduate of Ithaca College, Kara began with the Celtics in Ticket Operations in 2007. In addition to working for the Celtics, Kara works for Inspirica as a test prep tutor, serves as co-Chair of the Membership Committee and as a Board member for WISE, serves as Chair of the Entertainment Committee for the Girls on the Run Boston Chapter’s 5k run and serves on the Advisory Committee for Spaulding Rehabilitation Hospital’s Young Professionals group.
Scott Krenitski is an Account Director at Tongal, a creative social platform for brands and a meritocracy for talent. At Tongal, Scott is responsible for connecting the world’s largest advertisers and agencies into exciting new possibilities by leveraging Tongal’s distributed workforce model to create shareable content for the digital space. Previously, Scott worked at Google for three years as an online advertising strategy consultant, with a focus on YouTube and the digital video space. He also has passion for social entrepreneurship and international development, having worked and done research in Ghana, Uganda, Rwanda, and Kenya. He has a Master’s degree from the University of Oxford in Refugee and Forced Migration Studies, and a Bachelors degree from Vanderbilt University in English and Human and Organizational Development.
Brianna joined Reebok in 2008 as a member of the Consumer Insights team, leading Reebok’s efforts to identify and connect with a newly defined, fitness-minded consumer. In 2010, Brianna helped Reebok identify CrossFit as a long-term partner and subsequently joined the partnership team as a Project Manager. After establishing Reebok’s CrossFit business, Brianna joined the Global Brand Strategy team as a Strategy Manager, focusing on long-term planning. Brianna led a task force to define Reebok’s identity, values and purpose, which led to global brand campaign, Be More Human, launched in Jan 2015. Most recently, Brianna has returned to the Training SBU as Global Brand Manager, leading all communication efforts across Retail, Digital, Social, Advertising and Grassroots events.
Mike’s fascination with the mash-up of media has not only prompted a best-selling book, “Social TV,” it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed. At Trilia/Hill Holliday, Mike oversees Digital Strategy leading a dynamic team that focuses on innovative cross-channel marketing experiences with a passion for the cutting edge. Mike also produces and co-hosts the agency’s provocative TVnextSM event. Mike holds an MS in Computer Information Systems from Bentley College and was recognized as an AdClub Media All Star in 2012 and one of Fast Company’s Most Creative People in Business in 2014.
As the head of marketing for Ciao Bella Gelato, Kevin leads the strategy and execution across all of gelato and sorbetto companies business. His responsibilities include brand positioning, packaging redesigns, product innovation, advertising & promotions, social media, public relations, grassroots, and trade marketing. Riveroll has more than 20 years of marketing experience having started his career in large complex organizations then switching gears and moving into the small, nimble, entrepreneurial start-up space. Before Ciao Bella Gelato, Riveroll worked for Just Born, Texaco, Mars, and UNREAL Candy in both brand and sponsorship marketing. Riveroll holds a Bachelor’s degree in Marketing from Central Connecticut State University, where he was Captain of their NCAA Division 1 Track & Field team.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… TedRubin.com or @TedRubin
Genevieve brings over 10 years of combined agency and client experience connecting people to brands in meaningful ways. Genevieve currently leads global digital brand marketing strategy & execution for New Balance Women, including ecommerce, social media, advertising, mobile, retail and oversees New Balance’s Girls Night Out program. Prior to joining New Balance, Genevieve spent 4 years at Digitas which included launching a new global brand positioning for Delta Air Lines and creating integrated marketing programs for Mead Johnson Nutrition and Bank of America clients. Earlier in her career, Genevieve spent time at GE and Velocity Sports and Entertainment.
Mike Spataro has been working in social business and interactive marketing for more than 15 years with a track record of success in developing progressive strategies at Bank of America, Nielsen-McKinsey, Visible Technologies and Weber Shandwick. He is currently Senior Vice President of Social Media Business Intelligence for Bank of America and Merrill Lynch, one of the world’s largest banks and leading wealth management companies. His role is in delivering measurable business results from consumer insights in social networks. Mike manages social media analytics for the brand and multiple lines of business, including consumer banking and mobile commerce, home loans, credit cards, and global wealth management.
Tim Spencer is VP, Agency Sales at NewsCred. Tim is responsible for all global agency business at NewsCred, including strategic partnerships with numerous agencies and holding companies. Prior to NewsCred, Tim was VP, Sales & Business Development at Skyword, a content marketing company. Previously, Tim ran Global Sales for Focus Features, a leading film production and distribution company, and a subsidiary of NBC Universal. Tim is based in Boston, MA.
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
In his capacity as Vice President, Digital Media for the Boston Celtics, Peter Stringer (@peterstringer) is responsible for crafting the team’s digital marketing, social media, video and content strategy. He joined the team as Internet Operations Manager in November 2005. Stringer launched and cultivated the Celtics’ digital and social media channels, building an audience of over 8.5 million ”Likes” on Facebook (currently the fourth-largest audience among North American professional sports teams) and over 1.7 million followers on Twitter. He oversees content development and strategy for Celtics.com, Facebook, Twitter, Instagram and YouTube, as well as the Celtics’ mobile application. Stringer regularly serves as an expert panelist at and presenter at digital marketing conferences around the United States as well as abroad. He also writes content for the team’s digital channels and fan magazine. A 1998 graduate of Boston University with a Bachelor’s degree in Print Journalism, Stringer currently resides in Boston, MA.
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles
Jim Tobin is president of both Ignite Social Media, the social media marketing agency he co-founded in July 2007, and Carusele Media, the content marketing company he co-founded in 2015. In those roles, Jim leads a team of 60 people who work with many of the world’s best known brands developing and executing social media marketing strategies. He’s also the author of two books, 2008’s, “Social Media is a Cocktail Party” and 2014’s, “Earn It. Don’t Buy It.”@jtobin
Liz Valicenti directs global interactive marketing for Titleist, manufacturer of superior performance and quality golf balls, golf clubs and golf gear for the dedicated golfer. The Titleist interactive marketing group comprised of east and west coast marketing teams, is responsible for global Titleist brand websites, consumer app development, Titleist product content development, golfer educational content, social media, B2B and B2C email marketing, Team Titleist community, CRM, and digital advertising creative. She graduated from Trinity College, Hartford, CT with a BA in English Literature and received her MBA at Northeastern University. @lizzyval
Dan Wiseman is the Director of Marketing and Brand Activation at The Avedis Zildjian Company, the world’s leading manufacturer of cymbals and one of the most iconic brands in the music industry. In this role, Dan is responsible for developing comprehensive marketing communications and activating its legendary brand to drummers, musicians and passionate music fans. Prior to Zildjian, Dan spent over 10 years at Reebok, creating and executing integrated global marketing campaigns for the Reebok brand and many of their performance footwear and apparel lines. Dan has held other marketing positions at Tech Target, IDG World Expo, Comcast and The New England Patriots. Dan holds a degree in Marketing from Syracuse University.