Thursday, November 10, 2016

 
  • 7:30am-8:45am | Breakfast & Registration
  • 9:00am-9:15am | Welcome
  • 9:15am-11:05am | Program
  • 11:05am-11:25am | Networking Break
  • 11:25am-12:10pm | Program
  • 12:10pm-1:10pm | Lunch
  • 1:10pm-3:15pm | Program
  • 3:15pm-3:35pm | Networking Break
  • 3:35pm-4:45pm | Program
  • 4:45pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Agenda

8:00am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Co-Chair: Scott Hudler, Senior Vice President, Chief Digital Officer, Dunkin’ Brands

8:55am

Opening Remarks

Scott Hudler, Senior Vice President, Chief Digital Officer, Dunkin’ Brands

9:00am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Patrick Reynolds, SVP Marketing, SessionM

Patrick Cassidy, Global Digital Brand Marketing, New Balance
Malcolm Faulds, Senior Vice President, Marketing, Drizly
Scott Hudler, Senior Vice President, Chief Digital Officer, Dunkin’ Brands
Tara McRae, Senior Vice President, Ecommerce & Business Strategy, Clarks

9:40am

Keynote

Andries de Villiers, Vice President of Sales, Outbrain

10:00am

Fireside Chat

Peter Stringer, Vice President, Digital Media, Boston Celtics

Q&A conducted by: Lyle Stevens, CEO, Mavrck

10:20am

Brands as Editors

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderator: Jackie Paulino, VP Customer Success, Pixability

Geri Butner, Digital Content Marketing Manager, Zipcar
Amanda Comeau, Senior Manager – Brand, Communications and Digital, Philips
Yelena Cashion, Strategic Marketing Manager, Boston Bruins
Martin Lieberman, Content Marketing and Social Media Manager, IBM
Tim Spencer, VP, Key Account Sales, NewsCred

10:55am

Networking Break

11:10am

Fireside Chat

Nick Dunham, Director of Media, Dunkin Brands

Q&A Conducted by: Ori Carmel, Vice President, Sales Marketing, xAd

11:30am

Keynote

Jim Palmersheim, Managing Director Veterans and Military Programs, American Airlines

11:50pm

Keynote — When Context Defines Content: The “Near Me” Revolution

Liz Walton, Senior Director, Marketing, Yext

According to Google, “near me” searches are up 148% year-over-year and 88% of those searches happen on mobile devices. If you want to best serve these mobile consumers, you need local visibility, content, and engagement. Join Liz Walton, Yext Senior Director of Marketing, as she takes her presentation straight to your smartphone and, in the process, helps you see the plight of the mobile consumer more clearly than ever.

12:10pm

Keynote — Are You Getting Audience Attention with Online Video Ads?

Seraj Bharwani, Chief Strategy Officer, Visible Measures

12:30pm

Lunch

1:15pm

Fireside Chat

Carrie Allen, Director, Member Marketing, ZipCar

Q&A conducted by: Jonathan Lacoste, President, Jebbit

1:35pm

The Science Behind Native Advertising

Tyler James, Director of Sales, Sharethrough

It’s no coincidence that Facebook, Instagram, Twitter, Pinterest and many leading editorial sites like Buzzfeed and Vice have rallied around the same ad-experience. Native ad spend is expected to reach $21 billion in 2018. Mobile adoption is accelerating with users, driving the need for ads to be native and instant. Hear first-hand how native advertising is driving brand metrics.

1:50pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Ben Cockerell, Director of Global Marketing, Crimson Hexagon

Ben Blakesley, Senior Manager, Global Social Media, Reebok
Mike Grimes, SVP, Editor-in-Chief, Associate Director of Digital Strategy, Hill Holliday
Cassie Heppner, Director of Marketing, Timberland Pro
Kara Hutchinson, Director of Marketing, Boston Celtics

2:25pm

Networking Break

2:40pm

Keynote — Storyful

Michael Sadicario, CRO, Storyful

3:00pm

Keynote — VR … The Final Frontier

Steve Callan, Director of Technology, Hill Holliday

3:20pm

Fireside Chat with Olapic and DevaCurl

Justine Winkler, Marketing Manager, Olapic
Jaclyn Cardin, Brand Manager, DevaCurl

3:40pm

Fireside Chat

Lauren Mraz, Head of Digital Marketing and Analytics, Spartan Race, Inc.

Q&A Conducted by: David Lavallee, CEO, Gameface Media

4:00pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderator: Seraj Bharwani, Chief Strategy & Insights Officer, Visible Measures

Hermann Hassenstein, Head of Marketing Planning, Global Marketing, PUMA
Craig Kapilow, Senior Director, Integrated Marketing, Rue La La
Trisha Mack, Editor in Chief, Drizly
Kevin Riveroll, Vice President of Marketing, Ciao Bella Gelato

4:35pm

It’s a Wrap!