Thursday, November 2, 2017

Get Connected

Brand Innovators Network coming soon!






Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Kim Stokes, Head of Digital, The Boston Beer Company


Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Jared Hand, Head of Attribution, Foursquare

Colin Burch, Vice President, Marketing & Broadcasting, Boston Red Sox
Amanda Comeau, Senior Manager, Brand, Communications & Digital, Philips North America
Andrew Peterson, Director of Editorial, John Hancock Investments
Kim Stokes, Head of Digital, The Boston Beer Company


Fireside Chat

Laura Foti, Head of Paid Media & Analytics, GE Digital

Q&A conducted by: Dale Renner, CEO, RedPoint Global



Brian Berner, Head of U.S. Advertising, Spotify


Fireside Chat

Craig Kapilow, Senior Director of Integrated Marketing & Brand Partnerships, Rue La La

Q&A conducted by: Chris Bondhus, Senior Director, Demand Generation, Brightcove


Networking Break


Brands as Editors

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds

Maureen Fitzgerald, Director of Social Media & PR, United Technologies
Josh Karpf, Director, Social Marketing, DraftKings
Sarah Nunes, Director, Brand & Channel Communications, Vistaprint
Eileen O’Malley, Social Media & Strategic Marketing, Boston Celtics
Cristina Sousa, Content Marketing Manager, PHILIPS



Jared Hand, Head of Attribution, Foursquare


Fireside Chat – From Offline to Online: A Retail Debut

Lauren Zirilli, Sr. Director, Omnichannel Strategy, Vistaprint

Q&A conducted by: Pawan Deshpande, Founder & CEO, Curata



Andrew Rosen, Vice President, ‎Nativo





Dan Mazei, Senior Director, Global Newsroom, Reebok


Fireside Chat

Dan Mazei, Senior Director, Global Newsroom, Reebok

Q&A conducted by: Brian Kavanaugh, US Head of Marketing, Bynder


Fireside Chat — Mobile Engagement & Loyalty Programs

Molly Wiley, Manger, Digital Marketing & Innovation at Dunkin’ Brands

Q&A conducted by: Mazdak Rezvani, Founder & CEO, Chatkit


People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Andrew Bolton, VP, Global Head of Sales, Knotch

Colleen Lunter, Manager, Digital Marketing & Innovation, Dunkin Brands
Jackie O’Leary, Associate Manager, Digital Media, Dunkin Brands
Dan Wiseman, Director of Marketing & Brand Activation at Avedis Zildjian


Networking Break


Fireside Chat

Dave Bolger, EVP, Director of Integrated Planning at Trilia Media

Q&A conducted by: Brian Berner, Head of U.S. Advertising, Spotify



Taylor Burton, VP of Strategic Partnerships, Drizly


Brand Innovators ’40 Under 40′ New England Roundtable

Moderator: Ben Cockerell, Vice President of Marketing, ‎Jebbit

Chris DiPierro, Director of Marketing, Boston Bruins
Shauna Gallagher, Director New Media at John Hancock Investments
Natasha Young, Director of Digital Marketing, Staples


Brand Innovators ’40 Under 40′ Celebration