Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands.
“The content at the content marketing event has been stellar. The speakers are phenomenally engaged and passionate about their topics. I’ve had a chance to talk to a wide variety of people, and it’s an exciting time to be listening to everyone here because there is so much momentum around content marketing.”
— Fuad Hamza, General Manager, Brand Marketing, Dish Network
“I have really valued the Brand Innovators experience. There are a lot of other brands represented — colleagues you can learn from, share best practices with and network with to become a better marketer.”
— Cheryl Gresham, Director of Media, Taco Bell Corp.
“I always walk away learning something I didn’t expect — whether it’s a nugget from a speaker, or a question from someone in the audience. Hosting Content Marketing Denver at Western Union headquarters was something we’d never done before, bringing so many different marketers together, and as an industry I think we should do more.”
— Karen O'Brien, Senior Director, Global Social Media, Western Union