Brand Innovators LLC
Brand Innovators LLC
Jesse Altman is the Founder and CEO of Whynatte, the Atlanta-based maker of the Whynatte Latte. The company has singlehandedly built a market for RTD coffee as a mixer on-premise. Jesse launched the Whynatte Latte in early 2009, after realizing that coffee, while having a rich tradition as a mixer, had never been introduced in a way that allowed it to reach the mass mixer market. Parlaying an innovative channel strategy with a delicious beverage, Jesse built Whynatte into one of the hottest RTD coffee companies, and successfully created a playbook for leveraging the on-premise to build a brand with sales across multiple channels. When he’s not busy introducing Whynatte to the world, Jesse enjoys blowing off steam at the gym and sneaking away to travel the world. He can be reached at email@example.com. Follow him @Whynatte
John Andrews is CMO of Ignite Social Media and helps leading brands engage consumers across social channels. He is a visionary for bridging the gap between the point of influence and the point of purchase with shopper-centric, channel-focused technology and platforms. His digital marketing experience of over 20 years includes Hanes Brands, Eastman Kodak Digital, Newell Rubbermaid, Implus and Walmart. He led the creation of Walmart’s award-winning social media platform, Elevenmoms, an industry-disrupting online customer advocate program and is also the founder of Collective Bias, a Social Shopper Marketing company. John lives in Raleigh, NC with his wife Mary Shannon and daughter Mary Catherine. Follow him @Katadhin
A digital-native and creative strategy leader, Neil Bedwell joined Coca-Cola as Head of Digital at the end of 2011. He brings 12 years agency experience leading work, teams and businesses in London, Amsterdam and San Francisco. He led the creation of a suite of global sites for Adidas seen by 30m people each year. He designed a game for Eurostar that attracted 1.2m players in 4 weeks, in a world before Facebook. He also packed 60 artworks into a case to create an interactive art gallery for Amstel. At Coca-Cola, Neil leads digital content strategy. His work includes the biggest campaign in the company’s history for the FIFA World Cup in Brasil 2014, developing new ways to create and publish content in real-time across multiple social channels and managing global creative agency relationships. At home, Neil balances his digital career with a few analog passions, including a sickness for rusty old race cars and vintage denim. Follow him @neilbedwell
As Director of Marketing Partnerships for The National Geographic Channel, Mari Belalcazar develops strategic marketing partnerships with like-minded brands to drive awareness for the porfolio of channels under the National Geographic brand. Prior to assuming her current post was Manager of Business Development for The Travel Channel. Earlier in her career she served as a Marketing Manager for Discovery Communications and held several Account Management roles at Austin agency GSD&M representing Fortune 500 companies. Mari has a Bachelor of Science in Advertising from the The University of Texas at Austin. Follow her @mbelalc
Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world. @PernilleBruunJ
As Director of Connections Innovation within the Global Connections marketing team at The Coca-Cola Company, Doug Busk is responsible for initiatives that empower the company’s marketers worldwide to connect with consumers on a real-time basis and supporting global social listening and engagement strategy, platforms and the team of 18 social media professionals that drive them. Most recently, over the span of 2013 Doug spearheaded the creation of the Hub Network, Coca-Cola’s social listening, knowledge management and engagement platform, connecting the work of over 2,000 social media marketing team members worldwide and real-time. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. He contributed a chapter to the book Moblity for Dummies. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign. Follow him @dbusk
As Vice President of Business Development for Tongal, Anita helps connect the world’s most innovative brands with a global creative community to develop authentic, compelling, always-on digital and social content. Most recently Anita served as Senior Vice President at Affinnova, an innovation-driven MIT start-up, and her career includes key brand positions at L’Oreal, The Coca-Cola Company, Whole Foods and early stage Silicon Valley start-up companies. Anita holds an MBA from the University of Texas. Follow her @anitadesai10
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space, and has spoken at event including Brand Innovators, The Ataway Exchange Conference, Open Co., and The Advertising Club Media:Now Conference. Prior to joining Outbrain Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. He is a graduate of Cornell University. Follow him @kodifoster
Laura Fries has a decade of experience in social media, managing platforms, communities and online publishing at The Home Depot, Turner Broadcasting and Creative Loafing. Under the pseudonym “Lady Rogue,” Laura ran rogueApron, whose flash-mob dinner parties have been featured on CNN, NPR, Washington Post, ReadyMade, Atlanta Magazine, and The Atlanta Journal-Constitution. Later offshoots of the series include the Lady Rogue Business Network meetups for DIY entrepreneurs and the growBot Garden project from the Public Design Workshop at Georgia Tech. Laura holds a Master of Science in Digital Media from Georgia Tech. She graduated magna cum laude from Trinity University in San Antonio, Texas with a Bachelor of Arts Degree in both History and Sociology. Early life achievements include a National Merit Scholarship, a Poynter Reporting & Writing Fellowship, and the Philip K. Detweiler prize for Excellence in Historical Writing.
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow him @BrandonGuttman
Kelly Hackett is Director of Advertising for AT&T, the world’s largest telecommunications company. In her role, Kelly has worked to combine digital and social into traditional advertising to create fully integrated marketing campaigns. Her work over the last 10 years has been recognized with numerous creative awards including Effies, ADDYs, One Show, Clios, Reggies, and a Cannes Silver Lion. Before joining AT&T, she worked at BBDO, Ogilvy & Mather, and JWT, managing diverse clients such as Orkin Pest Control, Norfolk Southern Railroad, Kodak, WebMD, and Hardees. Follow her @kdhackett
As vice president of marketing for Livefyre, Kristin Hersant helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. Livefyre works with over 600 global brands to help them integrate social content into their websites, mobile apps and advertising campaigns, including American Idol, CBS, Conde Nast, NASCAR, FOX, Sony PlayStation, Unilever and Universal Music Group. Most recently, Hersant served as vice president of marketing for Echo, and her career spans key corporate marketing, marketing communications and creative services positions at StrongMail, Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine. Hersant holds a BA in history from UCLA. Follow her @kristinhersant
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. Follow him @shafqatislam or @newscred
Anthony Jaffe has since 2011 served as Director of Marketing at Betabrand, an innovative clothing company that crowdsources funding as well as new product ideas. Items you won’t find elsewhere — like the Corporate Raider Hooded Blazer, Gay Jeans, Meat-Feet Socks and Dress-Pant Yoga Straightlegs, to name a few — are offered at betabrand.com. The company adds new pieces every day, keeping Anthony very busy.
Nick Jezarian is Senior Director, Media and Digital Marketing at the Simmons Bedding Company, which he joined in 2013. For the two years prior to that he managed Connections & Digital Strategy for Coke Zero and Powerade at Coca Cola. For 11 years he served as Editor at YankeePotRoast.org, which he co-founded. Nick is also a co-author of the book Underrated: The Yankee Pot Roast Book of Awesome, Underappreciated Stuff, published by Citadel/Kensington Books. His resume includes stints in marketing at PopSci and Field & Stream and on the agency side at deutsch, Mediavest and Bozell. Follow him @Nickyjez
As Vice President, Marketing & Consumer Technology, Jonathan Karron guides efforts to deliver consumer technology solutions that drive revenue, build loyalty and advocacy and improve the guest experience, thus ensuring Herschend Family Entertainment is well positioned to meet and exceed the current and future expectations of its customers. Jonathan’s 20-plus years of experience includes time as VP Digital Marketing for Turner Broadcasting’s Entertainment Networks – TBS, TNT and Turner Classic Movies – responsible for increasing web traffic, advertising and ecommerce. Follow him @JKarronATL
As Co-Founder & General Manager at Dynamic Signal (dynamicsignal.com), Jim Larrison is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes. Prior to founding Dynamic Signal, Jim was an early founding member of a handful of successful start-ups. Jim was the CRO at Adify, which was acquired by Cox Enterprises for over $350MM in 2008. Prior to Adify, Jim played a leadership role, most recently as Executive Vice President of Corporate Development at comScore. Before joining comScore, he held management positions at leading US companies such as: Information Resources, Lever Brothers, and Vision Quest Research. Jim received a BS in Marketing from Bradley University and MS in Information Systems from DePaul University. Jim is an influential movie fanatic, local politico, blogger, and photographer. On weekends you can catch him on the sidelines of his son’s football or lacrosse games with a few Nikon camera’s around his neck. Follow him @jlarrison
As Associate Director for AT&T, Jori Mendel is responsible for strategic planning, development and execution of AT&T Digital Life’s marketing communication strategy, experiential marketing, sponsorship negotiation, emerging segments and public relations initiatives throughout 75 U.S. markets and internationally. She and her team earned the “Best Consumer Mobile Service” award at the 19th annual Global Mobile Awards ceremony and the PRSA award for best launch PR campaign in 2013 for AT&T Digital Life. She joined AT&T in 2011, and prior to that worked in Corporate Responsibility at Patagonia. Jori began her career in NY at Meredith Corporation’s Better Homes & Gardens magazine, and also worked at the boutique agency 5w Public Relations.
As Executive Director of Marketing for Social Media at Cox Communications, Adam Naide leads overall strategy for the company’s social media presences. This includes fan engagement, customer acquisition & retention, social commerce and Social TV as each month millions of consumers and small businesses engage with Cox Communications via Facebook, Twitter, YouTube, Google Plus and Tumblrr and LinkedIn. Prior to joining Cox in 2011, Adam was Senior Director, Social Media Marketing & Audience Engagement at CNN, where he grew social audience to #1 in TV neww, pioneered the use of 2nd screen experiences to drive viewer engagement/ratings and taught Anderson Cooper and Dr. Sanjay Gupta how to tweet! Follow him @AdamNaide
As the New Media and Social Engagement Manager for Porsche Cars North America, Lizzy Nephew leads strategy development and implementation in the social, mobile and emerging space. She develops immersive programs for strengthening relationships with owners, engaging with influencers, and connecting with new prospects. Lizzy is responsible for all national launches and local dealer extensions. Prior to joining Porsche, Lizzy propelled Fortune 500 companies into the digital space while working at Converseon in NYC. Through utilizing online listening, she developed, activated and measured campaigns that helped brands achieve their business objectives. Lizzy also led global listening research projects on the effects of online consumer activity on offline behaviors, focusing on content consumption and CPG brands. Her passions and experience are diverse, ranging from developing concepts for apps and social strategies, establishing customer service and advocacy programs, to project management for web development. In the office you’ll find her surrounded by technology and caffeine – the best way to work, of course. Follow her @LizzyNephew
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship
Melissa Sowry oversees social media and content strategy, development and execution for Burt’s Bees’ intensive digital content marketing programs, encompassing all digital platforms—including web, social media, video, and mobile applications—for the U.S. and more than 35 international markets. She drives campaign execution for Facebook, Twitter, Vine, Pinterest, Instagram and YouTube social media channels for Burt’s Bees. Melissa began her career in journalism at ABC Network News. Follow her @msowry
Kiera Stein is the lead Social Strategies Manager at CARE, an international humanitarian nonprofit headquartered in downtown Atlanta. She’s experienced social media and digital marketing professional dedicated to driving revenue, engagement and lead generation opportunities through social and other digital channels. Other experience includes email marketing and integrated fundraising and engagement campaigns across digital and offline channels. In addition, she runs the social media and web marketing blog, Dog-eared Social at kierastein.com and is available for freelance consulting work. Follow her @KieraStein
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i was named this year’s top digital agency by Advertising Age, Adweek, MediaPost and Mashable, in addition to being recognized among the industry’s most innovative companies by Fast Company and Creativity. Bryan also currently serves as Chairman of content marketing and community management software company Expion. Follow him @bwiener
Justin Williams is Vice President of Digital for TNT and TBS, where his team runs the sites, mobile apps and digital platforms for two of basic cable’s top-rated networks. Prior to his role at TBS and TNT, Justin was Senior Director and General Manager for NASCAR Digital at Turner Sports. He also held various roles at Cartoon Network Digital. Outside of his Turner experience, Justin has worked at several digital media startups, including two acquired by InterActive Corp. He is a native of Athens, Ga., and a two-time UNC Tar Heel.