Brand Innovators LLC
Brand Innovators LLC
As Senior Sales Engineer for NetBase, Karen works with leading global brands to tailor specific use cases and create actionable and proactive business solutions through NetBase’s leading technology in social listening. Karen consults with clients to optimize the use of deep Natural Language Processing to provide the highest quality and accuracy of social to optimize business value given each client’s unique need.
Karen has over 16 years of experience working in social networking and marketing consulting and holds a Bachelor of Science degree from the University of Alabama. Karen volunteers her time with many local organizations including Wounded Warriors, the USO and the Davis House Child Advocacy Center.
Ashish has experience working on digital strategy for some of the most recognizable brands and loyalty programs in the world. At The Coca-Cola Company, Ashish is responsible for the development of Coca-Cola North America’s eCommerce marketing strategy. Working with brands, customers and agencies, Ashish develops and executes marketing content & communications including, direct response, precision, loyalty, CRM, SRM, multi-channel communications, and digital analytics.
Prior to joining The Coca-Cola Company, Ashish worked at Starwood Hotels & Resorts Worldwide in digital and direct response marketing. He holds a bachelor’s degree in Business Management and Global Executive M.B.A. from The Georgia Institute of Technology.
As Director of Content Marketing for InterContinental Hotels Group (IHG), Kim Atkinson leads the Americas digital content marketing team, creating, supporting and optimizing content and campaign efforts for InterContinental Hotels Group’s 11 brands in the U.S., Canada, Mexico, Latin America and the Caribbean. Prior to joining IHG, Kim was SVP, Content, for Forbes Travel Guide, directing editorial content, social media, email marketing, custom content and public relations for the global luxury travel brand under the direction of the executive teams behind WebMD and Forbes Media. Before working in digital content, Kim was a magazine editor, with staff positions at Meredith Corporation, Boston Magazine and Niche Media. She has written for titles such as The New York Times, Forbes, Cosmopolitan, Travel + Leisure and more. She holds an MSJ from Northwestern University’s Medill School of Journalism, Media & Integrated Marketing Communications and a BA in Journalism from Miami University.
Andy Begal is the SVP of New Business Development at Tongal. In this role, he helps connect the world’s most innovative brands with a global creative community to develop authentic, compelling, always-on video content. Tongal has executed campaigns for brands globally, including P&G, LEGO, Anheuser-Busch, McDonalds, MasterCard, Lucasfilm and even NASA. Previously, Andy held various roles at companies inclusive of GE, FTI Consulting, Austin Ventures, & Donaldson, Lufkin & Jenrette. Andy received his MBA from the University of Texas and graduated magna cum laude from Emory University. Andy lives in Denver, Colorado.
He was formerly co-founder of Digitas & Design Studio of the Future at MIT Media Lab.
As Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. He contributed a chapter to the book Moblity for Dummies. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign. @dbusk.
Martina Chisholm is Vice President of Content Marketing for SunTrust Banks, Inc. In this role, Martina leads content strategy and development for SunTrust Private Wealth Management division, as well asSuntrust Investment Services, and Foundations and Endowments practice. Martina drives brand awareness and consideration through the creation and distribution of inspiring and helpful content,engaging clients and prospects in meaningful conversations through a variety of distribution strategies and social media channels. Martina leads the financial well-being and #onUp movement by serving as a brand ambassador and integrating purpose driven content into all prospect and client communications.
She is based in Atlanta.
Martina joined SunTrust in her current role in early 2015. A 15-year veteran of the marketing industry, Martina previously worked at Regions Financial Corporation, where she was an editor of the wealth management magazine Insights, in both print and digital form. Martina also managed the Wealth Insights on Regions.com, a digital content hub for the bank’s wealth management clients and prospects.
Martina earned a Bachelor of Science degree in International Marketing/International Business from the University of South Alabama and her Master’s Degree in Business from the University of Maryland.
Katrina Craigwell is Global Director of Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtually reality platforms.
Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns. She was named to Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes’ 30 Under 30 in Marketing & Advertising in 2014, and AdAge’s Creativity 50 in 2012.
Megan is a regional sales director for Wayin. She has worked in the technology and digital marketing industry for over 10 years. Having been a part of both start-ups and established brands, Megan has extensive experience marketing across a broad spectrum of platforms and channels.
Craig is the founder and CEO of hello products, the world’s first “naturally friendly(™)” oral care brand. Coupled with his history as CMO of salty snacks pioneer Popcorn, Indiana, co-founder and creative lead at eos products, and founding board member at Method Products, Craig’s seen first-hand what it takes to turn commodities into desirables. Hello was named to Inc. magazine’s annual “Most Audacious” list as one of the 25 companies that are changing the world, and was featured on the eatbigfish “Challenger Brands to Watch” list two years in a row. Hello has won a red dot award and a Good Design Award, and Dubitsky himself was named in December of 2014 to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers.
William is the driving force behind Chipotle’s unique brand voice—irreverent and cheeky yet generous and intelligent. William started with Chipotle 17 years ago when the company had fewer than 20 locations and has seen the company grow to more than 2000 restaurants and counting in the U.S. and abroad. For the first decade of his tenure he was the sole internal creative resource, responsible for concept, copy, design and production, on everything from outdoor billboards to custom gift cards. The voice of the Chipotle brand that he generated wasn’t the result of a calculated corporate strategy, but developed organically as William’s personal expression of Chipotle’s unique values and culture. Today, as the Brand Voice Lead, William ensures that Chipotle’s original tone and personality remains consistent across all aspects of the growing brand, from traditional advertising to the wildly innovative and successful unbranded content Chipotle now creates.
Tim Goudie first joined The Coca-Cola Company (TCCC) in 2001 in Strategic Brand Marketing managingthe Sprite & Barqs Root Beer brands based out of Toronto, Canada. He then expanded his experience into Sports Marketing based out of Atlanta, USA where he managed sports properties such as the NBA, FIFA, EURO, Olympic Games and Rugby World Cup, all for the Asia Pacific Region. Tim then contributed to the establishment of the first Global Interactive Marketing Department at The Coca-Cola Company helping to build internal skills & capabilities around digital marketing. Soon after that he took up a Regional Marketing role based out of Cairo, Egypt which just happened to coincide with the “Arab Spring” uprising! “Tear Gas, Twitter and Tahrir Square”.
Tim’s more recent experiences included establishing and managing global partnerships with Google, Facebook and Microsoft for The Coca-Cola Company aimed at opening up new shared value and delivering digital media efficiencies. Most recently he has been responsible for pioneering new ways of ‘Telling our Sustainability Stories’ as part of the Global Sustainability Marketing Team. Through a series of social media campaigns they have been able to prove that sharing and spreading sustainability stories drove strong increases in both Brand Love and Company Trust.
Nick is a seasoned SaaS sales veteran, with a passion for Engagement and Content Marketing. Nick has specialized in various Engagement, Gamification, Ad Tech, and Marketing technologies. Nick join’s the Adobe team via the acquisition of Livefyre, where he started as the first East Coast sales team member 3 years ago. Nick works closely with Coca-Cola, in addition to some of the worlds largest brands and media companies.
As Co-Founder of the Brand Innovators Summit, Brandon Gutman is responsible for developing premium content, which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has been featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Halley Holdsworth is the Head of Sales at Outbrain, the worlds leading content discovery platform. Outbrain allows brands to seamlessly reach consumers online with their content through personalized recommendations on premium publisher sites like CNN, ESPN, Fox News, The Guardian, New York Post and more. Originally from New Orleans, Halley has worked in the media industry since the early age of fourteen and prior to Outbrain, at the Hearst Corporation as the Director of Luxury Advertising at Town & Country magazine.
Stephen Kim is Vice President of Global Accounts at AOL where he leads the company’s efforts to partner with the world’s largest marketers. Previously, Stephen was at Microsoft Corporation for twelve years, most recently as Vice President of Global Marketing for Microsoft Advertising where he drove worldwide trade and consumer marketing.
Prior to this role, Stephen was Vice President for Global Sales, where he managed Microsoft’s relationships with leading media and creative agencies as well as top marketers. Stephen currently serves on several industry boards, including the Marcus Graham Project, the Media Ratings Council, the Center for the Digital Future at the University of Southern California Annenberg School and the Future of Advertising Project at the Wharton School of Business. Stephen also served as a Co-Chair of the US Interactive Advertising Bureau’s Research Council from 2004-2008 and was Chair of the Board of the Advertising Research Foundation from 2007-2009.
Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation. Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research. Stephen also holds an A.B. in Political Science from Brown University and a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.
Michael brings over 25 years of sales, customer success, implementation and support expertise to Origami Logic. Prior to joining Origami, he helped scale social media management provider Sprinklr from its early customer base to over 500 brands in three years as the global VP of sales. Before Sprinklr, Michael served as a VP of sales for Aprimo (now part of Teradata) for more than a decade, supporting the company’s climb to market leadership in the marketing resource management space. At Aprimo, he built the customer base from zero to 200 top brands, leading global deployments and driving more than 50 percent of the annual revenue. He also held senior leadership roles at PTC and Eastman Kodak.
Lloyd Lorenzsonn currently serves as Brand Building and Innovation Leader for Georgia Pacific Consumer Products Napkins portfolio; he previously spent 3+ years leading new category expansion/innovation efforts. Prior to joining Georgia Pacific, Lloyd spent eleven years at Procter & Gamble, spanning a variety of roles in both Latin America and the US leading innovation and global expansion for P&G’s Olay® Skin Care and both the Retail & B2B Oral Care brands. A native of Venezuela, his undergraduate Chemical Engineering degree allows him to quickly connect with R&D and analytics partners, while his passion for Brand Building and Pop culture makes him a natural fit with Insights, Marketing and Agency partners alike.
Sheri Malmgren was named social media and content marketing director in January 2014. She oversees the company’s social media marketing strategy and the content marketing strategy for the Resource Center on SunTrust.com. She is also responsible for the digital and eCRM strategies for the onUp Movement.
Previously, she was the senior client experience design strategist in Marketing, overseeing co-creative experience design initiatives to deliver insights to inform strategic priorities. Prior to joining Marketing in 2010, Sheri was the client experience director for Channel Operations.
Prior to joining SunTrust in 2006, Sheri held leadership roles at MBNA America in Delaware, Florida and Georgia.
Sheri holds a bachelor’s degree in Consumer Economics from the University of Delaware. When she isn’t working, Sheri enjoys outdoor activities with her family and volunteering in her community.
Adam Meshekow is the Executive Vice President of Product and National Sales at SITO Mobile, where he is responsible for driving direct and channel sales of the company’s mobile advertising and messaging technology to consumer-facing businesses, advertisers and brands along with new product innovation. Adam has deep experience in developing and implementing mobile messaging, marketing and advertising initiatives. Prior to SITO Mobile, Adam was responsible for mobile marketing and brand management at Toys R Us, the largest toy and juvenile products focused retailer in the world. He was responsible for driving more than $100 million in sales through mobile coupons, rewards and other promotions. Adam launched his career at seQRets, a mobile marketing oriented technology company. He currently sits on the Advisory Board for KIIP and Snip Snap.
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads the company’s social media strategy and brand presence. Every month, millions of consumers engage with Cox Communications on Facebook, Twitter, YouTube, Pinterest, Google Plus, Instagram and Vine.
Under Adam’s leadership, Cox has pioneered the use of social media as a growing channel for branding, customer acquisition and retention. Today, Facebook accounts as a Top 3 digital channel for online sales. Further, Cox has invested heavily in social care, now handling 50,000 interactions a month on social media. In 2013 & 2014, Cox Communications was named a Top 10 Most-Socially-Devoted brand by Social Bakers
You can follow Adam on Twitter at @adamnaidewhere he tweets about social media, and his other passion, cereal, where he’s followed by the likes of @realcapncrunch, @Cheerios and @GeneralMills. Adam holds a bachelor’s degree in business from Emory University and an MBA from the University of Georgia.
After spending the last 5 years as Lenovo’s Global Social Media Publisher, Gavin recently shifted into a position heading up a newly established Brand Newsroom. In the old role, he pioneered Lenovo’s editorial identity on social media channels, democratizing the narrative to include fan and employee voices and insisting on putting people before products. In the new role, he serves as Chief Storyteller for the world’s #1 PC company, shaping Lenovo’s broader editorial identity. He tells heroic brand stories about crazy fans and inspiring employees. He spearheads real-time content (aka cat photo) creation for social media. And he created an education initiative (The Social Salon) to help employees be better social storytellers.
Before he backed into a career in tech, Gavin was a writer, journalist and musician. He cites Hemingway (concise), Kerouac (lyrical) and the Victoria’s Secret catalog (informal) as influences on his writing style. He learned his chops at Syracuse University’s Newhouse School of Journalism.
Mallory Perkins is Senior Manager of Digital Strategy in the Corporate Affairs Department at Walmart. Although she is based in Atlanta, Mallory regularly commutes to the Home Office in Bentonville, Arkansas where the rest of the Communications team resides. Her role is dedicated to sharing the Walmart story online specifically through social media strategy, engagement, analytics and constant development of their channels.
Prior to joining Walmart, Mallory was a Digital Specialist at the Coca-Cola Company where she was part of the team that relaunched their corporate website into a digital magazine called Coca-Cola Journey. Mallory ran the corporate social channels, the magazine’s e-newsletter as well as their blog, Coca-Cola Unbottled. Ahead of Coke, she also held digital roles at the Georgia Aquarium and a social media agency called Concept Hub, Inc.
A graduate of The University of Georgia’s Grady College of Journalism and Mass Communication, Mallory holds a Bachelor of Arts in Public Relations, a minor in Spanish and also earned a certificate from their New Media Institute. In her spare time, Mallory is an avid tennis player and a lover of books, running and travel. You can find her on Twitter at @Mallory8.
Laura Reese is the Director of Media and Digital for Church’s Chicken. Bringing over 20 years of media experience with her to the position, she has been with the brand for 3 years. In 2015, Laura was instrumental in the development of the brand’s digital strategy, launching the Church’s Mobile App nationally, it’s Social Media presence, the Church’s Website and E-Club. In her work with both digital and traditional media, she understands that the line between creative and media, along with data and technology, is more blurred than ever before and is helping guide the brand into this new territory.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… TedRubin.com or @TedRubin
Meg Ryan is the Senior Director, Marketing Strategy for the Atlanta Hawks. In this role, she is responsible for advertising, promotions, digital, social, marketing analytics and insights, unifying consumer facing marketing messages, and all direct response channels for the Atlanta Hawks and Philips Arena. In this role she has received awards from Sports Illustrated, Bleacher Report and other publications for leading the top sports social media account.
Prior to joining the Atlanta Hawks, Ryan was the Chief of Staff to Janna Ducich, CMO of Cricket Wireless. While in this role, she was responsible for integrating major initiatives and activities across the Cricket marketing organization. These initiatives include: brand positioning, customer segmentation, corporate culture, and direct marketing. Prior to her role as a Chief of Staff, Ryan led the advertising relaunch for Cricket Wireless and the national launch of Aio Wireless. Ryan managed the strategy, ideation, and execution of national advertising and local advertising.
Before her roles at Aio and Cricket Wireless, Ryan was the lead account strategist on the Atlanta Hawks and AGCO accounts at CSE. During her tenure Ryan won several national gold Addy Awards, and 7 silver Addy Awards for her work on the Atlanta Hawks campaigns and the Atlanta Area Council, Boy Scouts of America recruiting campaign – Be one with the wild.
Ryan holds a bachelor’s degree in Economics and Political Science from Agnes Scott College and a MBA from Brenau University.
Recognized as one of the leading women in technology by Forbes, Maria Sipka is the president and co-founder of Linqia, the first performance-based influencer marketing platform. Linqia works with over 150 leading national brands including Black & Decker, Clarins, Epson, Gerber, Kimberly Clark, Method, NBC, Nestle, Samsung, SC Johnson, Unilever, Viacom and Walmart. Prior to Linqia, Maria was the founding COO at XING, Europe’s leading business network, where she led XING’s communities and premium group offerings, exiting shortly after its IPO. She also founded the content marketing agency Cherry Communications at age 18 and grew the agency to be one of the most respected consultancies in Australia. @mariasipka
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
David Teicher is Chief Content Officer at Brand Innovators, overseeing content for the 45-plus live summit programs and dozens of special events Brand Innovators produces annually, contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Senior Editor of Live Content and as a columnist covering emerging media, technology and start-ups. In 2012 he launched Brand H@cker, which he continued to manage. @aerocles
Jim Tobin is President of Ignite Social Media, the Original Social Media Agency™, one of the leading social media marketing firms in the nation. He’s also the author of the 2008 book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing,” and the 2014 book “Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook World.” In his role at Ignite Social Media, Jim has helped develop and execute social media marketing programs for some of the world’s best brands, including Microsoft, Chrysler, ConAgra Foods, Sterling Jewelers (Kay Jewelers and Jared the Galleria of Jewelry), Samsung and many more. @jtobin
Nikki is the Regional Director, Brand Partnerships overseeing brand and agency partnerships in New York and various East Coast Regions including the Southeast, Pennsylvania, and Boston for Foursquare.
Before joining Foursquare Nikki spent 8 years at Cox Media Group and was most recently VP, Regional Sales for the East Coast at Gamut, Smart Media from Cox, where she led and grew the direct and programmatic sales team. Her earlier roles include positions at Unicast and Time Inc. and she has a BA from Pace University.
In this role, Bachir builds innovative venture partnerships with Startups that answer specific long term business needs in the area of Sport, Entertainment and Content overall. These strategic partnerships include Misfit Wearables, and Spotify. In addition, Bachir runs the CokeForward platform that consists of test & learn partnerships with startups that can deliver against specific marketing campaign objectives. Prior to this role, Bachir spent over a decade in brand management and marketing communication roles, building brand love and value through integrated marketing programs leveraging the biggest sporting events (FIFA, IOC, UEFA, etc) and activated in 100+ markets.