Brand Innovators LLC
Brand Innovators LLC
Zynga Inc. is the world’s leading provider of social game services with more than 240 million monthly active users playing its games, which include FarmVille, FarmVille 2, Words With Friends, Zynga Poker, Draw Something, Bubble Safari, CastleVille, CityVille, Scramble With Friends, and Mafia Wars. Zynga’s games are available on a number of global platforms, including Apple iOS, Google Android, Zynga.com, Facebook, Google+ and Tencent. Through Zynga.org, Zynga players have raised more than $14 million for world social causes.
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns.
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Adconion Direct is a global provider of multi-channel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. In 2011, Adconion Media Group provided digital media solutions for 80 of the top 100 global brands.
Expion’s social software alleviates top pain points for brand marketers and provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level. Our platform helps companies manage thousands of profiles on Facebook, Twitter, Google+, Youtube, Instagram, Linkedin and beyond. With Expion’s software, organizations centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration. Our platform helps companies integrate multiple social data streams in real-time to create highly visual analytics reports which enables brands to discover patterns, breakouts, trends and competitive monitoring for benchmarking.
m6d’s industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d’s ProspectRank™ delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is a marketer’s dream for audience-based buying, leaving in its wake the limitations of traditional marketing. With the industry’s most decorated data science team and most experienced media technology management, m6d delivers results for top-tier brands.
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Our math-driven TerminalOne platform bring together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. MediaMath is a privately held company headquartered in New York.
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 120 million unique visitors in more than 50 countries each month. The leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks, DSPs and ad networks, running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video — with solutions that guarantee total transparency, brand safety and real-time control in either a private or public marketplace.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
GENWI (Generation Wireless) helps content publishers create engaging real-time content apps with a revolutionary cloud-based mobile Content Management System (mCMS). Publishers can easily re-purpose existing content, enjoy complete creative freedom using standard web technologies, and deliver apps that can be revised in real time on all mobile devices. The GENWI mCMS enables publishers to get on mobile quickly with no programming and zero total cost of ownership. Over 1800 publishers have GENWI powered apps including American Express, Deloitte, Condé Nast, IBM, and The Hollywood Reporter. Follow us on Twitter @genwi.
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.
Questus is leading the advertising revolution. Technology and connectivity have made corporations completely transparent. World-class brands are, now built based on behavior, not just clever messages. In short, brands need to be great, not just say, they’re great. So we don’t think of advertising as a series of interruptive messages. We build brands by creating, immersive experiences. We develop emotionally engaging brand platforms and extend those platforms, across the entire consumer journey. We don’t strive to simply create amazing campaigns. We create, world-class brands. This approach helped Questus win the prestigious iMedia Agency of the Year award and has created, groundbreaking results for world-class clients such as General Mills, Capital One, Suzuki, Universal, The, NFL and others.
Wayin creates mobile and web software platforms that spark online or social media conversations between individuals, brands, and companies with their fans, customers, and employees. Wayin’s first product WayinEnterprise, is built for companies to increase employee and customer engagement over topics of interest to the company or the specific department they work in. Our second platform, WayinHub, is a microsite creation tool that brands use to pull together, visualize and interact with all the Twitter activity around their brand in real time. WayinHub enables brands to engage with both followers and non-followers mentioning their brand, promotions, media, images, and conversations happening live on Twitter.
Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including more than 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. The combination of Wildfire’s technology with Google’s advertising solutions will help provide a more holistic way for brands to manage and optimize their marketing efforts and spend across all digital channels including: search, display, video, mobile, and social. Brands and agencies such as Virgin, Amazon, Unilever and Ogilvy use the Wildfire platform to engage with audiences across Facebook, Google+, YouTube, LinkedIn and Twitter. Wildfire has offices in throughout the U.S., Europe, and Asia.