We look forward
to seeing you soon!


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Speakers San Francisco 7-18-13

Josh Anish
Director, Content Marketing, SEO and Social, Kabbage

Josh joined Kabbage as Director of Content Marketing, SEO and Social in February 2013. He previously worked at CoverHound where he served as Vice President of Communications. He’s also worked at QuinStreet where he served as Senior Managing Editor directing the content strategy of more than 100 proprietary sites. Prior to his time at QuinStreet, Josh was the Senior Editor at Knewton where he managed the content development and social media teams. He spent the first of half of his career in academia, teaching creative writing and composition classes at Brooklyn College. He continues to analyze the writing progress of college students across the country for the RAND Corporation.

Ben Arnon
Head of Global Brand Partnerships, Wildfire, a division of Google

Ben Arnon is the Head of Global Brand Partnerships for Wildfire, a division of Google. He is dedicated to demystifying social media marketing so brands can focus on the fundamentals of creating deep, meaningful connections with their consumers. Ben initially worked in feature film development at Jersey Films and then held brand and retail marketing roles at Universal Pictures. He later joined Yahoo! Music as Director of Business Development. In 2008, Ben became Director of Business Development and Sales at Blue State Digital, which led the innovative and successful media strategy for President Barack Obama’s presidential campaign.

Kyle Benn
VP of Sales Western Region, SpotXchange

Kyle Benn serves as VP, Sales at SpotXchange overseeing the western United States. As the leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks and ad networks, running top brand campaigns through its IAB-certified marketplace. Kyle is tasked with driving revenue with Fortune 500 companies and digital agencies in the Western USA. Prior to SpotXchange, Kyle held roles in sales and business development for several digital media companies.

Tracy Benson
Principle and CMO, TentCamp, Former Chief Marketing Officer, Monster Products

Tracy is a 15+ yr global marketing executive of consumer brand building and product marketing and Head of Digital, Brand & Product Marketing at Best Buy with digital in her DNA. She currently is a chief marketing consultant under her firm, TENTCAMP Marketing, and focused on Fortune 2000 and disruptive consumer tech startups. Tracy is formerly the Global VP/ CMO of Monster Products and was responsible for brand, product, channel, and digital marketing of all headphones, speaker, and power-based consumer electronics. She has been recognized as one of the Top Social Strategists to Watch and Direct Marketer of the Year for Twelpforce, a twitter-based tech solution connecting consumers with employees.

Daya Berger
Senior Director, Client Services, Participant Media

Daya joined Participant Media in January 2010 to run Members Project, a strategic partnership between American Express and TakePart.com. Since joining the company, Daya has been closely involved in the launch and swift growth of TAG, the client services division of Participant focused on cause marketing and social innovation programs for brands and foundations. Her clients have included Disney, Starbucks, the Bill & Melinda Gates Foundation, A&E and Intel. Daya began her career at American Express before moving into entertainment marketing, where she managed partnerships and promotions for Broadway shows including Rent, Billy Elliot, Chicago and Legally Blonde.

Brandon Bergmark
Sr. Director, Brands, Outbrain

Brandon oversees brand marketer partnerships in the west coast for Outbrain, the largest content discovery platform on web and mobile. In his role, he collaborates with brands as diverse as Wells Fargo, Yahoo!, Intel, and Red Bull on strategies to drive qualified audiences to their digital content. Brandon’s previous leadership roles include sales, marketing and business development positions at AOL, NBC Digital, Fox Interactive Media, and appssavvy.

Becky Brown
Director of Media, Intel

Becky Brown is the Director of Media at Intel Corporation. She is a seasoned digital marketing strategist who has spent the last 5 years of her career focusing on digital marketing including: content, communities, distribution, influence, and impact. She is responsible for leading the global team in media strategy, media investments, and agency partner management. She oversees the execution of these media investments for both the consumer and business campaigns. She manages an incredibly talented team of senior media managers and strategists, search strategists, content marketers, social and community managers.

Jennifer Burnham
Director, Social Strategy & Content Marketing, Salesforce.com

In her role at Salesforce.com, Jennifer is leading Salesforce.com’s content marketing strategy focused on connecting ‘likes to leads’ and unlocking the power of employees, partners, influencers and customers for content sharing and co-creation. Previous to Salesforce.com, Jennifer ran social and content strategy for Adobe’s Creative Suite business unit. Jennifer’s early career was at Apple, Inc. as a content producer. Jennifer holds a BA in literature from Williams College and an MA from Stanford University.

Annalisa Camarillo
Sr. Manager of Brand Programs, NetApp

Annalisa Camarillo is a Senior Manager of thought leadership programs for business leaders at NetApp, a Fortune 500 company and global leader in storage and data management solutions. She leads initiatives that focus on emerging technologies and their application in business and society. She takes pride in demonstrating for companies how technology can help their business go further, faster. Annalisa is a blogger for Forbes, a member of The Global Leaders Network, and an active participant in the Professional Business Women in California group. Previous to NetApp, Annalisa spent 6 years running everything from GTM programs to customer advisory councils at Sun Microsystems. You can catch her on Twitter posting business insights under the handle lisaanna73.

Tye DeGrange
Head of Customer Acquisition, Harland Clarke

Tye DeGrange is head of Customer Acquisition at Expressionery.com, a division of Harland Clarke. Previously Tye managed acquisition marketing for start ups Catalog Spree and Plum District, after leading the eBay Motors affiliate program. He is an alumni of both Commission Junction and AdBrite. Current passion project: launching an education nonprofit called GiftofKnowledge.org. Tye enjoys caffeine, playing rugby, and the SF 49ers.

Carilu Dietrich
Senior Director Global Advertising, Oracle

Carilu Dietrich oversees global awareness advertising at Oracle including social, events, airports, print, sports marketing, movie placements, mobile and video. She also directs the in-house creative team and writes ads. Carilu has held a number of marketing roles overseeing brand, demand generation, search, public relations and product marketing. Earlier in her career, Carilu wrote a book about the Corporate Giving Programs of the Top 50 Tech Companies. She loves marketing that engages, inspires and makes people think.

Wesley Exon
SEO, Content Marketing, Ancestry.com

Wesley oversees all content marketing initiatives for the company with a focus on using a variety of content formats and platforms to drive visitors, increase user engagement, and ultimately generate qualified sales.

Kodi Foster
Head of Brand Initiatives, Outbrain

As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry.

Maya Grinberg
Social Media Marketing Manager, Chief Evangelist, Wildfire, a Division of Google

Maya Grinberg is the voice of Wildfire, a division of Google. She has organically grown Wildfire’s social properties into the most engaged fan communities within the industry, including 155,000 fans on Facebook and nearly 40,000 on Twitter, and counting. Maya is the producer of Wildfire’s popular monthly webinar series, which drew 50,000 registrations in 2012. Maya has presented at the Clinton Foundation, the American Marketing Association, Social Media Camp and Social Media Strategies Summit. Prior to her position at Wildfire, Maya worked at IBM in the strategy and transformation group and at TechCrunch. She is a graduate of Cornell University.

Brandon Gutman
Co-Founder, Brand Innovators

As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.

Bronwyn Hogan
Strategic Director, Corporate Communications, American Cancer Society

Bronwyn Hogan is the strategic director for corporate communications for the American Cancer Society. As such, she is responsible for all communications, messaging, writing, and communications support for all Society programs and priority issues. As a longtime Bay Area communications professional, she has served in many roles in a variety of organizations including corporate, government, higher education and volunteer health. She is also a competitive triathlete, having completed four Iroman triathlons, and is also a devoted horsewoman. She is owned by a beautiful black Mustang named Sally.

Shafqat Islam
Co-Founder and CEO, NewsCred

Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. Follow him: @shafqatislam / @newscred.

Harsh Jawharkar
Managing Director, Mobile, Tablet, New Channel Development, Native Advertising and Content Marketing Leader, Charles Schwab

Harsh Jawharkar leads Content Marketing & New Channel Development at Charles Schwab – a vertically integrated group that operates across web, mobile/apps, email, and advertising/syndication channels. His background spans new product development, design, and business strategy at leading brands such as PayPal, IDEO, Wells Fargo, Sapient, and A.T. Kearney.

Richard Johnson
VP, Sales, US West and Midwest, MediaMath

Richard is an online advertising veteran having been in the industry for 13 years. His experience has taught him how to develop successful revenue strategies for digital media companies large and small. Richard joined MediaMath in 2011 to build out a team of top-notch sellers and expand revenue production in key vertical segments and in it’s platform business. Prior to this, Richard led sales at Buysight, Inc., and ran a consulting practice called New Vision Strategy. He was also involved in the early stages of rich media advertising where in the late ‘90’s he worked with colleagues at Bank of America to create and implement interactive video and rich media campaigns with @Home and Snap! for High Speed.

Dmitri Leonov
VP Growth, SaneBox

Dmitri Leonov is a cofounder and VP of growth at SaneBox, the cloud service that’s helping people all over the world hate their email less. Prior to catching the startup bug Dmitri spent 6 years at Overture (acquired by Yahoo) where, among other roles, he launched the Global Reseller Channel, before heading business development in Emerging Markets. His writing has been featured in Mashable and VentureBeat, although he writes more frequently on Twitter at @dmitri.

Elizabeth Lin
Sr. Marketing Manager, Consumer Campaigns, Intel

Elizabeth Lin is a seasoned market innovator and brand leader, and in her 13 years at Intel, she has built many breakthrough campaigns in Asia, Latin America, and North America. She develops integrated marketing plans across media, creative, social, sponsorships, and events. With a strong reputation as a pioneer, Elizabeth spearheaded new target audience strategies such as youth/Millenials and led numerous first-to-market strategies including mobile, social, and tablet marketing. Her work has garnered many prestigious awards such as the Cannes Silver Lion, CLIO, MOBI, and Elizabeth was named one of Brand Innovators “40 Under 40” in 2013.

Elliot Lum
VP Strategic Marketing, Columbia Records

Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.

Laura Medanich
Director of Marketing, National Restaurant Marketing Programs, Kimpton Hotels and Restaurants

Laura has demonstrated excellence in championing marketing and corporate strategic changes, with expertise in brand building, and strategic planning and research for substantial results. Laura understands traffic driving volume sales requirements of restaurant chains, and also sophisticated, lifestyle brand building required for luxury properties, having held Director level marketing positions at several multi unit restaurant concepts. Advertising Agency years: formative marketing years on the advertising side in account management at Agencies. Spanning segments such as Consumer Packaged Goods (CPG) automotive. Laura earned her Bachelor of Science degree in Business Administration from University of the Pacific – Eberhardt School of Business.

Danny Miller
Senior Manager, PR and Communications, Esurance

Danny Miller oversees external communications and social media for Esurance, the direct-to-consumer insurance company. Prior to Esurance, spent nearly 10 years at global PR firms in the technology space, where he provided strategic counsel in media relations, corporate reputation, social media, competitive positioning, and issues management to brands such H-P, Intel, and Microsoft.

Liz Morgan
Global Director of Sales for Enterprise, Social Media Business Suite, Expion

Liz Morgan brings more than 20 years of sales, business development and social media experience to Expion. She leads global sales and is focused on sharing the value of Expion’s enterprise social software tools with business leaders. Liz has an impressive track record of developing and retaining long term and meaningful relationships with Fortune 500 clients by delivering relevant and targeted solutions. Liz has also established herself by building out key verticals and developing seasoned teams in the software industry. Liz was previously the Senior Director of Business Development at INgage Networks and has held sales and leadership roles at Syntel, CBSi (Covansys), IBM, and GM.

Armen Najarian
Team Lead – SmartCloud Solutions Marketing GTM, IBM Software Group

Armen is charged with building IBM’s market presence and brand for a growing portfolio of 100+ SaaS offerings. Previously, he was VP of Corporate Marketing at DemandTec — The Collaborative Analytics Cloud – culminating in the $440M acquisition of the company by IBM in 2012. Armen was part of the startup team at Velosel, a pioneer in cloud-based Master Data Management solutions, prior to being acquired by TIBCO. Earlier in his career, he held product, brand, and digital marketing roles with ConAgra Foods, Avery Dennison, and Gateway.

Lisa Pendse
Senior Digital Marketing Manager, Ubisoft

Lisa is a leader in digital strategy with over a decade of experience setting the vision for top entertainment brands online. Before joining Ubisoft in 2011, she built and managed global digital marketing campaigns on Hollywood blockbusters like The Da Vinci Code, Michael Jackson’s This Is It and Eat Pray Love at Sony Pictures. She now cultivates viral content creation and is a driving force behind the award-winning digital and social marketing initiatives of some of Ubisoft’s largest video game brands, including the Just Dance and the Tom Clancy’s Splinter Cell franchises.

Anika Price
Director, Digital Marketing and Strategy, Apollo Group

A Seattle native, Anika Price moved to San Francisco a year ago to lead the Display Media team at Apollo Group. As the Director of Digital Marketing and Strategy, she oversees a team of display specialists with focuses ranging from ad operations and direct response to brand messaging and creative strategy. Previously, Anika served as the Associate Media Director at MEC in Seattle, where she managed the preparation and implementation of digital media strategy for AT&T and Amazon, translating campaign objectives into targeted and customized media plans focused on DR tactics driving ecommerce sales. Anika has also worked with major brands such as Google Enterprise, T-Mobile, HomeAway, Simple Mobile, Concur, BECU, Qantas Airlines, and Trusted Choice.

Ajay Ramachandran
Chief Marketing & Product Officer, Dynamic Signal

Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies. Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brands engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics. Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.

Naeem Randhawa
VMware Global Partner Operations

Naeem is Senior Manager for Partner Operations at VMware, and leads global Cloud Computing initiatives – Content, Social, Mobile and Gamification strategies to over 450K users. With over 17 years of experience, Naeem has led innovative web portal projects at Dell, KPMG, Walmart, Boeing, Verizon, Pepsi, USAID, and other Fortune 500 clients. Naeem also serves as an ambassador to several non-profits, with work in Afghanistan, and is also a documentary filmmaker, with films aired on PBS.

Julie Shumaker
VP, Brands in Play, Zynga

Julie brings over 15 years of experience in building consumer entertainment advertising to her role as Zynga’s VP of Brands in Play. Julie has led the charge in social, mobile and games with SVP/GM roles at RockYou, 4INFO, UGO and Double Fusion. Julie kicked off her time in the games industry with Electronic Arts establishing EA’s ad business and delivering upfront, multi-title programs with marketers from ’01 through ’06. Julie also spearheaded sales on fifaworldcup.com at Yahoo! and was a key member of the 1999 IPO of Quokka Sports, Inc. Julie has been recognized in the 2005 Advertising Age: “Women to Watch” report and named by Digital Media Wire as a top “25 Executive to Watch in Digital Entertainment”.

Sabrina Stoffregen
Director of Intel Ambassador Program and Marketing Manager, Intel

Sabrina Stoffregen joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. She is passionate about connecting people personally and emotionally to what’s inside the heart and soul of Intel through our social and technological innovations.

Brian Solis
Principal, Altimeter Group and Best Selling Author

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.

Marc Sternberg
Co-Founder, Brand Innovators

Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

Steven Tedjamulia
Director, Digital Strategy and Innovation, Dell

Steven is the Director, Digital Strategy and Innovation at Dell where he leads Dell’s strategic innovation efforts in creating, experimenting, partnering, and launching social commerce technologies. Previous to Dell, Steven worked at Bazaarvoice, Open Text, Vignette, Collanos, and Novell where he conceived and led different social media and mobile product lines and business development efforts. Steven is known for being an entrepreneur in large organizations and has led the development of new products, created new business units, started an eBusiness research center at Brigham Young University, created global partner programs, and driven strategic acquisition initiatives.

Katelyn Watson
Sr. Director, Acquisition Marketing, Kabbage Inc.

Katelyn leads acquisition marketing for Kabbage Inc. the largest provider of online funding for small business. Kabbage uses a real time, data driven model to deliver working capital instantly to small businesses so they can grow. Through robust targeting, and data modeling, Katelyn drives the acquisition plans for Kabbage to acquire new customers in unique ways. Katelyn most recently led the Internet marketing for Shutterfly brands, including Shutterfly, Tiny Prints, Wedding Paper Divas and treat and built an in-house team to manage all media. Prior to Shutterfly, Katelyn led Internet Marketing at la Quinta Hotels and was on the agency side at Rapp Collins working for clients like Best Buy, Brinker Restaurants and more and was voted top 10 Internet Marketer of the year in 2011 by iMedia.

Katie Wickham Daire
Director, Consumer Marketing, Trulia

As Director of Consumer Marketing, Katie is constantly thinking of new and innovative ways to grow the Trulia consumer audience and brand. In her six years at Trulia she has turned her hand to everything from building Trulia’s successful email program to launching marketing partnerships with Barbie. Prior to Trulia, Katie worked in marketing at LiveOps. Katie received her BS in Communication from Cornell University.