Brand Innovators LLC
Brand Innovators LLC
As Mary Kay’s Chief Marketing Officer, Sheryl Adkins-Green leads the company’s global marketing strategy, new product development, advertising, digital marketing, social media, and customer insights to drive long-term growth. Sheryl’s goal is to support the 3 million Mary Kay Independent Beauty Consultants while building an irresistible global beauty brand. Prior to joining Mary Kay, Sheryl was an executive for several Fortune 500 companies including Cadbury-Schweppes, Citigroup, and Kraft Foods. Sheryl received a BS in Retailing from the University of Wisconsin and holds an MBA from Harvard Business School. In August 2012, Sheryl was the first recipient of the Global Marketer Award from the Academy of Marketing Science. She can be found on Twitter as @SherryAG
Manila leads an award-winning Research Team, an in-house think-tank that helps Communispace and its clients leverage communities for insight and co-creation, and explore how communities deliver value to members and clients who sponsor them. Manila holds a Ph.D. in psychology from Suffolk University. She has worked with client organizations in financial services, telecommunications, consumer packaged goods, health care, social services, and educational institutions. She has written numerous whitepapers, published in peer-reviewed journals, and presents to academic and business audiences, including ESOMAR where she has been nominated and received awards for best paper at the Congress and Online conferences.
Scott is a recognized leader in helping brand marketers develop and curate community based creative content. His efforts have helped deliver broadcast ready video, internet series, social video and content to support public relations efforts. His background in traditional media sales, online marketing and event sponsorship give Scott a very unique perspective on the most effective utilization of video for todays hard to reach consumer. Scott has been a recognized sales leader for companies including Careerbuilder, Clear Channel, and indoorDIRECT. Scott is a graduate of The University of Texas at Austin and currently resides in Dallas.
Jeannie Cho is the Director of Marketing for Doritos. Jeannie and her team have been busy this year with Crash the Super Bowl and the Doritos BoldStage at SXSW, both powered by fan content. Since 2007, the annual Crash the Super Bowl contest has invited consumers to create and submit their homemade Doritos ads in a competition to have their ad air during the Super Bowl. The Doritos BoldStage was a 60ft, fully interactive crowd-sourced vending machine in which fans’ tweets controlled everything about the entire experience, from special effects to what up and coming artist would open for LL Cool J.
Scott is the Vice President of Marketing for Zale Corporation where he is responsible for all customer acquisition and retention marketing in the US and Canada. Principally, he is focused on building awareness and equity in Zales The Diamond Store. Prior to Zales, Scott spent 6 years at Frito Lay where he led teams in Brand Management, Innovation and Shopper Marketing. Prior to PepsiCo, Scott spent 2½ years with Johnson & Johnson working on Tylenol. Scott holds an MBA from the Darden School of Business, University of Virginia and a Bachelor of Science from the University of Bath, United Kingdom
Robert Dietrich manages digital marketing and media for the Williamson-Dickie Manufacturing Company. In this role, he is responsible for consumer-facing digital programs, driving consumer demand through collaborations with major and strategic retail partners, and for leveraging online and multi-channel marketing, content, and emerging media and technology. Prior to his role at Williamson-Dickie, Robert worked in strategy and analysis and account service at two digital agencies. He also served overseas in economic development roles with the U.S. Government and several not-for-profit organizations. Robert earned a B.S. from Texas Christian University.
Kristin Djurdjulov is currently Division Vice President of Marketing and Promotions for GameStop, the world’s largest multichannel video game retailer. In this role, Kristin heads up all national new product and partner marketing campaigns which includes advertising, consumer promotions, insights, loyalty programming, co-op, and cross-channel integration. Prior to GameStop, Kristin was a sole proprietor and also worked at Tracy Locke and Mullen Advertising on a wide range of brands including Pepsi, Frito-Lay, Nextel and Stop & Shop.
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry.
Kirsten is Manager of Mary Kay’s Corporate Social Responsibility department. While leading the company’s corporate philanthropic giving programs in the United States, Kirsten also provides global tools, support and guidance to Mary Kay’s subsidiaries in more than 35 different countries. Kirsten partners closely with Mary Kay’s marketing and government relations departments, as well as The Mary Kay Foundation, to develop meaningful programs and initiatives that enhance and protect the Mary Kay brand. A self-proclaimed media junkie, pop culture enthusiast, and social media aficionado, Kirsten has 15 years of experience in corporate communications, media relations and crisis communications.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Since receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions. In his rare off hours, Kirk spends his time remodeling his house, playing with his daughter, remodeling his house, working out and remodeling his house.
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. Follow him: @shafqatislam / @newscred.
Vadan Less is the Senior Director of Content and Distribution at Whole Foods Market. His Passion for food and travel has led his team to create and curate content that is true to the brand and inspiring to the viewer. His practice of conscience communication has put Whole Foods Market at the for front of the slow media movement. After spending his early years trekking the world with his tour guide parents and encountering the creative fringes of society he developed a passion for telling stories of cultural innovation.
Caroline Masullo is currently the Director of Digital Experience at Pizza Hut, Inc. Pizza Hut is the leader in the pizza category in the U.S. with over 6,100 restaurants and an estimated $6 Billion in annual sales. In her current role, Caroline is responsible for all ecommerce platforms, generating $1B+ in annual revenue, as well as all CRM channels and social marketing platforms. Caroline has been with Pizza Hut since January 2007.
Ashwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.
Jon Peters is currently Social Media Manager at AMD, he is focused on building the company’s social and digital infrastructure and responsible for defining the employee focused social content amplification and Brand advocacy programs. Jon has over a decade of experience with social and digital platforms which include listening, monitoring, publishing, application development, advocacy and analytics. Previously, Jon held a senior digital marketing and social strategist position at adidas AG (Germany) and Global Program Manager role at Dell (Ireland). He was also a software application development Project Manager at IBM and Dell.
Naeem is Senior Manager for Partner Operations at VMware, and leads global Cloud Computing initiatives – Content, Social, Mobile and Gamification strategies to over 450K users. With over 17 years of experience, Naeem has led innovative web portal projects at Dell, KPMG, Walmart, Boeing, Verizon, Pepsi, USAID, and other Fortune 500 clients. Naeem also serves as an ambassador to several non-profits, with work in Afghanistan, and is also a documentary filmmaker, with films aired on PBS.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
Jen Saenz, Sr. Director of Marketing for Frito-Lay, is responsible for leading the #1 food brand across the globe, Lay’s Potato Chips. Jen and team successfully engaged consumers in 2012-2013 with the Lay’s Do Us A Flavor promotion which asked consumers for their idea for the the next great flavor of Lay’s Potato Chips. Leveraging Facebook and Twitter the campaign generated more than 3.8 Million flavor ideas and over 1 Million votes. In May of 2013, the winning flavor Cheesy Garlic Bread was announced.
Jean Scheidnes is Social Media Managing Editor for the Neiman Marcus Group. She leads a team that creates and curates all content for all NM brands’ social profiles, including The Blog. (blog.neimanmarcus.com) She has created newsmaking interactive campaigns across a variety of social networks. Jean is a former journalist, columnist and fashion editor, and an MBA candidate at SMU.
With more than 15 years of proven marketing leadership experience, Jamie Schott currently leads Mary Kay Inc.’s global digital marketing, mobile, and innovation strategy. In partnership with IT, Creative, and global stakeholders, she has led the roll out of a highly competitive global eCommerce site, which delivers a rich, more engaging consumer site experience and provides Mary Kay Independent Beauty Consultants their own commerce-enabled web site, virtual makeover, and CRM tools. Jamie is passionate about empowering the more than 3 million Independent Beauty Consultants worldwide with innovative mobile and digital experiences to help them serve customers anytime, anywhere.
As the Executive Director of Social and Digital Marketing at AT&T, John is responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Steven is the Director of Social Commerce Innovation at Dell where he leads Dell’s strategic innovation efforts in creating, experimenting, partnering, and launching social commerce technologies. Previous to Dell, Steven worked at Bazaarvoice, Open Text, Vignette, Collanos, and Novell where he conceived and led different social media and mobile product lines and business development efforts. Steven is known for being an entrepreneur in large organizations and has led the development of new products, created new business units, started an eBusiness research center at Brigham Young University, created global partner programs, and driven strategic acquisition initiatives.