June 26, 2019

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content and Community, Brand Innovators

Host:

9:00am

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Bailey Kennedy, Senior Sales Director, Adform

Ashley Faus, Sr. Manager, Integrated Media, Atlassian
Kris Mulkey, VP Marketing, In-Shape Health Clubs
Jen Tank, Head of Creative & Brand Strategy, Brandless
Sylvia Xie, Director, Global Digital, Analytics & Insights, Benefit Cosmetics

9:30am

Success Story

Olivier Ropars, Chief Marketing Officer, StubHub

9:50am

Fireside Chat

Olivier Ropars, Chief Marketing Officer, StubHub

10:05am

The Age of MadTech: The ‘Edge Effect’ and Digital Ecosystems

There’s a lot of chatter about the intersection of marketing and advertising, and no one understands what that means. Join Jason Oates, Chief Business Officer at LiveIntent to go behind the buzzwords. What is MadTech and what does it have in common with the ecological phenomenon of “The Edge Effect”? What do marketers need to know in order to survive and thrive in a new era where different practices converge, and buzzwords explode?

Jason Oates, Chief Business Officer, LiveIntent

10:20am

Networking Break

10:40am

Fireside Chat

John Hart, Loyalty Program Manager, StubHub

11:05am

Forging Consumer Connections with Emerging Media

The Bay Area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. Emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want?

Moderated by: Nate Bucholz, Vice President, eCommerce Partnerships, Cardlytics

Leah Atkinson, Digital Media Lead, StubHub
Simon Dupuy, Director, Mobile Marketing, Expedia
Alysse Esmail, Manager, Paid & Social Media, NVIDIA

11:40am

Client Success Story – Marketing Evolution

Tyler Stoddard, VP Marketing Innovation at Freedom Financial Network

11:55am

Keynote

Robecta Ma, Vice President of Marketing, Cathay Pacific Airways

12:15pm

Fireside Chat

Robecta Ma, Vice President of Marketing, Cathay Pacific Airways

Moderated by: Gabrielle Powell, Director, West Coast Sales at News Corp

12:30pm

POV

12:45pm

Lunch

1:45pm

Roundtable: Challenger Brands

Hear from the Bay Area’s top Challenger Brands on how they rely on experience and authenticity to create lasting relationships with their consumers.

Brigitte Brady-Harris, Vice President of Marketing, MIXT
Amit Joshipura, Product Marketing Lead, Fitbit
Jillian Scott, Senior Marketing Manager: Acquisition and Retention, Le Tote
Chris Terschluse, Head of Marketing and Content, Chime
Ian Yung, Head of Marketing and Growth, Simple Habit

2:25pm

Keynote

2:45pm

Fireside Chat

3:00pm

POV

3:15pm

Networking Break

3:35pm

Sports, Entertainment and Content 2019

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: Josh Marshall, Head of Partnerships, West & SW, Minute Media

Johanna Figueira, Bilingual Digital Marketer, Wells Fargo
Caroline Masterson, Integrated Marketing Strategy Lead, StubHub

4:05pm

POV

4:20pm

Fireside Chat

4:45pm

It’s a wrap!