February 2, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

9:00am

Breakfast & Registration

9:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Peter Sorckoff, Managing Director, Sports & Entertainment, Brand Innovators

10:00am

Fireside Chat

Andrew Isaacson, Executive Producer, The Famous Group

Moderated by: Peter Sorckoff, Managing Director, Sports & Entertainment, Brand Innovators

10:20am

Fireside Chat

Ted Johnson, Chief Strategy Officer, Minnesota Timberwolves and Lynx

Moderated by: Bob Koviak, VP of Sales, Sprinklr

10:50am

Fireside Chat

Malcolm Mitchell, Super Bowl Champion Wide Receiver, the New England Patriots, and Author, The Magician’s Hat

Moderated by: Peter Sorckoff, Managing Director, Sports & Entertainment, Brand Innovators

11:10am

Fireside Chat – What’s Changed Since the Oreo Moment?

Adam Kmiec, Vice President, External Communications, UnitedHealth Group

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

11:30am

Fireside Chat – MINI Transformation, The Evolution Continues

Lee Nadler, Leader of Growth, Transformation & Innovation, MINI USA, BMW Group

Moderated by: Bryan Simkins, SVP, Brand Solutions, Innovid

11:50am

Lunch

12:50pm

Fireside Chat – How Brands Can Win by Connecting Content to Commerce

Audra Carson, Head of Content Marketing & Media Platforms, General Mills

Moderated by: Bob Koviak, VP, Sales, Sprinklr

1:15pm

Fireside Chat – Supercuts: Official Hair Salon of the MLB

Mike Jackson, Regional Marketing Manager, Regis Corporation
Casey McGovern, Director of Digital Marketing, Regis Corporation

Moderated by: Bryan Simkins, SVP, Brand Solutions, Innovid

1:35pm

Keynote

Dustin Sedgwick, Head of Sports Partnerships – Windows & Devices Marketing, Microsoft

1:55pm

Fireside Chat

Dustin Sedgwick, Head of Sports Partnerships – Windows & Devices Marketing, Microsoft

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

2:20pm

Sports, Entertainment and Content 2018 – A Roundtable Discussion

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderator: Marc Sternberg, Co-Founder, Brand Innovators

Brittany Chaffee, Marketing Manager, Sun Country Airlines
Ben Gemski, Digital Innovation, The Kraft Heinz Company
Tucker Gerrick, Marketing Director, Fulton Beer
Erin Gulden, AVP, Director of Content Marketing, U.S. Bank
Scott Kegley, Executive Director, Digital Media & Innovation, Minnesota Vikings
Kristin Murray Bohan, Marketing Manager, Land O’Lakes

3:00pm

It’s a Wrap!