February 2, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

9:00am

Breakfast & Registration

9:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Peter Sorckoff, Managing Director, Brand Innovators Sports & Entertainment

10:00am

Future of Media, TV, Digital Video, & Emerging Platforms

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data, targeting vehicles and changing the definition of addressable television. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.

Brittany Chaffee, Marketing Manager, Sun Country Airlines

10:35am

Keynote

10:55am

Fireside Chat

11:15am

POV

11:30am

Fireside Chat – MINI Transformation, The Evolution Continues

Lee Nadler, Leader of Growth, Transformation & Innovation, MINI USA, BMW Group

11:50am

Lunch

12:50pm

Fireside Chat – How Brands Can Win by Connecting Content to Commerce

Audra Carson, Head of Content Marketing & Media Platforms, General Mills

1:10pm

Fireside Chat

1:30pm

Keynote

Dustin Sedgwick, Head of Sports Partnerships – Windows & Devices Marketing, Microsoft

1:50pm

Fireside Chat

Dustin Sedgwick, Head of Sports Partnerships – Windows & Devices Marketing, Microsoft

2:05pm

POV

2:20pm

Sports, Entertainment and Content 2018 – A Roundtable Discussion

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Katie Berry, Social Media Strategy Manager, U.S. Bank
Tucker Gerrick, Marketing Director, Fulton Beer
Kristin Murray Bohan, Marketing Manager, Land O’Lakes

3:00pm

It’s a Wrap!