Brand Innovators LLC
Brand Innovators LLC
Kristen Aicholtz is part of the Salesforce Marketing Cloud team focusing on social media strategy. She brings social thought leadership to the world’s largest brands, driving social media knowledge throughout the organization. Prior to Salesforce, Kristen worked at Buddy Media (acquired by Salesforce in 2012). There, she helped to build the Customer Success and Account Management teams and worked with key accounts like Starwood, Visa and P&G.
As Technology Innovation Manager at ABInBev, Mackenzie Banks is responsible for strategic partnerships and technology solutions that push the boundaries of marketing and sales for ABInBev globally. She works from their Palo Alto office, the Beer Garage, linking the global beer organization to the technology community. Prior to joining ABInBev in 2013, Mackenzie worked in Investor Relations at Cisco Systems. She has an MBA from Harvard Business School and a BA in Economics and Communications from Stanford University.
Matthew Barkoff is the VP of Sales at Dynamic Signal, where he helps brands partner with employees and customers, empowering them to be brand advocates, something referred to around the office as “People Powered Marketing!”. Though Matt describes himself as “humble and hungry,” he has been known to come in and blow the roof off hypergrowth and revenue generation. He is a marinite, social addict, tech guru, dad and loving hubby. He also enjoys biking. Matthew has a B.S. in Agricultural Economics with a Minor in Computer Science from the University of California, Davis. @chiefconnextor
Russ Bley is the VP of Sales at NewsCred, the world’s leading end-to-end content marketing platform. Russ oversees NewsCred’s US Sales department and is responsible for delivering a corporate sales strategy that will meet revenue objectives and drive strategic alignment between sales and the rest of the organization. Russ has over 10 years of sales leadership. Prior to joining NewsCred, he spent five and seven years respectively building the sales teams of Undertone and weather.com. A native midwesterner and graduate of Loyola University – Chicago, Russ has worked in several media markets, and now he and his family are settled in New Jersey. Since its founding in 2008, NewsCred has grown to a 200+ person team of technologists, journalists and creative content marketers based in offices across the US, London and Dhaka. The company is funded by leading investors including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures.
With more than 15 years experience in corporate reputation and brand building spanning technology, CSR, entertainment to consumer-packaged goods across all major markets, Ryan Bowling helps companies embrace the evolving value of PR and social media to drive business growth. Currently, Ryan leads the global press office and digital media to build and protect the corporate reputation of Mars, Incorporated – manufacturer of iconic brands that include SNICKERS®, PEDIGREE®, UNCLE BEN’S®, ORBIT® and more. Previously, Ryan has led PR and social media programming to drive sales for MARS’ iconic brands, including M&M’S, SNICKERS and NASCAR; to redefining videogame entertainment and driving advocacy among media, entertainers and athletes for Sony PlayStation. Additionally, Ryan has held roles at Ketchum and Ogilvy providing PR strategy for Sun Microsystems, Intuit and others. He is a graduate from the University of the Pacific and enjoys open water swimming, biking, hiking and traveling. @rjracer
Daniel Brusilovsky leads Digital Initiatives for the Golden State Warriors, working on emerging technology, innovation, analytics, special initiatives and more. Prior to joining the Warriors, Daniel was the Head of Business Development & Growth at Ribbon, a payments startup in San Francisco. He is also a Co-Founder of imoji, an app that lets you create stickers that you can text. Daniel also founded Teens in Tech Labs, a community, conference and incubator for young entrepreneurs. He has spent time as a Summer Associate at Highland Capital Partners, a 25-year old $3B+ venture capital firm that focuses on investments in seed, early, and growth stage companies. Prior to joining Highland Capital Partners, Daniel was on the founding team of Qik (acquired by Skype) and also worked at TechCrunch. @danielbru
As VP of Business Development and Marketing for Western Union Digital, Frederick Crosby has global CRO responsibility for growing Western Union Digital’s money transfer business, serving millions of customers in over 200 countries through customer focused websites and mobile apps. Frederick manages multiple business units, including Marketing, Business Partnerships, Content and Customer Strategy in countries around the world. Since joining Western Union in 2011 he doubled revenues through innovative marketing efforts, optimizing pricing in 4K corridors, launching new sites and apps, and focusing on the needs of the customer. Prior to that, Frederick spent more than 5 years at eBay, most recently as Managing Director of Business Development, North America, and earlier in his career he worked at PayPal, as Head of Cross-Border Strategy and Development. He received his MBA from the University of Michigan’s Stephen M. Ross School of Business, and has a BS in Mechanical Engineering from University of California, Berkeley. @senorvino
Devan Fearman is VP of Marketing at SHIFT, a global advertising technology company empowering digital media buyers to maximize marketing ROI across mobile and social. The SHIFT platform combines proprietary marketing solutions with measurement tools to help marketers save time and maximize revenue. Global brands, including 10 out of the top 20 largest advertisers in the world, use SHIFT. Devan is based at SHIFT headquarters in Los Angeles. Prior to joining SHIFT she was Director, Marketing for the Rubicon Project. @DevSF
Dave Feinleib is an entrepreneur, adviser, and investor. From 2009 – 2011, he was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with $2B under management. He founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. Dave is co-founder of Speechpad, the leader in crowd-sourced audio and video transcription and Onepo.st, a site that makes reposting social media content easy. He advises a number of companies including SendHub, BandPage, and LiveMinutes and is the author of Why Startups Fail: And How Yours Can Succeed and Big Data Demystified: How Big Data Is Changing The Way We Live, Love And Learn. He blogs actively at vcdavd.com. When he’s not working with tech startups, he can be found competing in triathlons, rock climbing or playing the violin. @vcdave.
Tighe Flatley is the Digital and Content Marketing Manager at Gap Inc. In that capacity, his central mission is coming up with creative ways to tell the stories of Gap Inc. as a company that does more than sell clothes. Tighe oversees the development, publication and promotion of digital content across all platforms, including blogs and social media. He manages the @GapInc social media channels, including community management and acquisition campaigns, content promotions and crisis management. Prior to joining Gap Inc. in 2012, Tighe was Blog Editor and Social Media Manager at Eventbrite and worked in communciations at New Balance. @tflatley
As Evolution Bureau’s President, Shane Ginsberg is responsible for the agency’s growth and talent development. He leads the shop’s strategy and business development teams and is committed to continually evolving EVB’s structure to help it grow beyond its digital roots. Shane assumed his current post in February, seguing over from sister agency Organic, after an eight-year run that saw him rise to SVP Development. Shane originally joined Organic in 1994, then left to run his own shop, Plastic, which was in 1998 absorbed by Razorfish, which Ginsberg co-founded. He then went on to lead AKQA as Managing Director. His lengthy tenure in the digital realm includes completing hundreds of high-visibility projects for brands including Microsoft, McKinsey, Cisco Systems, Genentech, Sun Microsystems and Avaya. Both EVB and Organic are divisions of Omnicom. Ginsberg is a native of South Africa who lives in the City by the Bay with his wife Tara and son Theo. @EVB
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose work has appeared on Forbes’ CMO Network in the Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Originally from Australia, Stephen Hunt established the first Australian video ad network in 2009 with Adconion before launching the first video DSP with TubeMogul in 2011. He built TubeMogul to become the dominant market leader and spread its operations across New Zealand and Asia-Pacific with the region becoming a hot-bed for innovation in the programmatic branding space. Last year Stephen made the move to New York where he was tasked with driving strategic innovation through TubeMogul’s existing clients while supporting efforts to convert new business. Success in New York led to a recent promotion to take the reins of the West Coast in 2015. Stephen now leads the West Coast sales and operations teams as they strive to spread accountability and control to clients throughout the region. @Hunt_media
In his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, sharing, conversation, and education – all of which leads to advocacy. His duties cover experiential, public relations, social media, events, licensing, philanthropy, influencer relations and celebrity marketing. Campari America’s 30+ brand portfolio features SKYY Vodka, Wild Turkey, Appleton Rum, Cinzano, Aperol, and, of course, Campari. Dave has more than two decades of marketing and communications experience working on some of the world’s most engaging brands, including Sony, Virgin, Martha Stewart, Stoli, Maker’s Mark, Microsoft, Kmart and Sega. Dave was responsible for the communications strategies for the high-profile launches of Sony PlayStation 3, Kmart’s e-commerce division BlueLight.com, and Sega Dreamcast, as well as multiple products in the spirits industry. A former television reporter for NBC and CBS, his most humiliating moment came from his appearance on Wheel of Fortune…he didn’t win. @DaveKarraker
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others. @jkretch
Raquel Lachman is a Director of Brand Marketing at Walker & Company where she focuses on Bevel brand marketing and innovation, partnerships and retail strategy. She is a brand leader with experiences in health & beauty, lifestyle beverages, consumer products and financial services. Raquel grew up at The Coca-Cola Company, American Express and BlackRock. At The Coca-Cola Company, she was a Brand Manager on vitaminwater® and POWERADE® marketing to multicultural consumers and millennials. Raquel has an undergraduate degree from Harvard, where she graduated cum laude with degrees in Economics and Spanish. She received her MBA from Northwestern’s Kellogg School of Management in Marketing, International Business and Management. @RockyLach
Erika Lamoreaux is Associate Director of Digital Media at CloroxManage, based in San Francisco. She is responsible for all digital media capability efforts — including Display, Search, Video, and Mobile — for Clorox brands. Additionally, she is charged with driving advancements in sophisticated targeting solutions, innovative investment strategies and evolved measurement practices. With more than 8 years of experience developing digital strategies and executing large-scale paid search and digital media campaigns, Erika has earned a reputation for exceeding engagement, acquisition, revenue and profitability goals. Prior to Clorox, Erika guided search strategies for Fortune 500/Global 2000 clients in the tech B2B and B2C space as a Marketing Manager at Covario (formerly SEMDirector). Earlier she was an International Marketing Manager and handled affiliate marketing for Art.com.
Aaron Magness has worked in retail for over 10 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, Coastal.com and Betabrand. He is a proven leader with oversight of eCommerce, Marketing, PR, Social Media and Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources. He ran with the bulls in Pamplona, Spain only five weeks before his wedding day, and luckily, he made it out alive. He is an endurance athlete, though he’s not sure why he puts himself through the pain. Aaron is a proud .0000001% owner of the World Champion Green Bay Packers. @macknuttie
Lauren Moores is a data guru with over 20 years of experience in data strategy, science, and creation in different information and technology industries. She began her career at DRI/McGraw Hill as an economist before earning her Ph.D. in Economics at Brown University. Drawn to the power of the internet to provide information and services, she left research and teaching to take on a content operations and technology role at OneSource Information Services, and subsequently, Compete, a WPP company within Millward Brown Digital. At Compete, Moores managed the science, data assets, and data product teams, including building large, multi-sourced global digital consumer panels. Currently, she runs all things analytics at Dstillery, where she is also an active industry speaker and writer, particularly on mobile analytics. @lolomoo
Linda Murphy is a Senior Brand Manager at Ubisoft and oversees US marketing campaigns for the Just Dance franchise, a top 10 video game series that has won the Nickelodeon Kids’ Choice Awards Favorite Video Game for the last four years. Prior to Ubisoft, Linda was a Brand Manager at LeapFrog, the educational entertainment company, developing product strategy for the LeapPad2 product line. She holds an MBA from UCLA Anderson and a Bachelors degree from Princeton University.
Joel Nathanson is Senior Vice President and Head of Social Media at Bank of the West, overseeing the enterprise social media programs. He is responsible for the creation and oversight of social media content as well as strategy and program execution for enterprise, brand and business programs. In addition, he spearheads social technology and platform development and is the company’s internal evangelist and key social media spokesperson for the press and at industry events. Prior to joining Bank of the West in 2010, Joel was Vice President and Group Director for Social Media at Edelman Digital, and he also spent five years as VP Social Media Programs for Wells Fargo. @joel_nathanson
Micky Onvural is Senior Director Consumer Marketing at Trulia, leading the team responsible for building the Trulia brand and making it a household name. With over 15 years of global experience growing consumer brands such as L’Oreal, Kellogg’s, eBay and now Trulia, Micky has a reputation for developing stand-out brand and business strategies, as well as creating innovative marketing campaigns that deliver tangible results.
Mark Phillips joined the HotelTonight team as CMO with nearly 20 years experience building and developing global consumer and technology brands. Most recently, Mark led marketing for Beats Music, the subscription-based music streaming service that was recently acquired by Apple. He built the marketing team and successfully launched the service in January of 2014 with a partnership with Ellen DeGeneres, a Super Bowl spot and brand and performance campaigns featuring Trent Reznor. Prior to Beats, Mark was VP of Brand Marketing at King.com, where he helped guide Candy Crush’s meteoric rise and build King’s brand before the company went public in April 2014. He has an international background in advertising and marketing, including leading Adidas’ marketing campaign for the London 2012 Olympics and their highly-awarded global “Impossible is Nothing” campaign.
Lee Roth is the global head of advertising, media & agencies for PayPal, responsible for bringing the PayPal brand to life around the world. Previously, Lee served as the Director of Integrated Marketing at The Coca Cola Company and looked after vitaminwater, POWERADE and smartwater. Lee was responsible for their communication strategy and bringing that strategy to life through innovative storytelling. Additionally, he authored the Coca Cola challenger brand strategy model. Lee has over the course of his career worked with other iconic brands including: Disney, Starbucks, Nike, Droid/Verizon, IBM, Burger King, Pilsner Urquell & Miller Lite. Before arriving at Coca Cola, Lee was an Account Managing Director at mcgarrybowen – an AdAge Agency of the Year. Among his proudest achievements there was when he pitched, won and launched Droid, which overnight became a multi-billion dollar brand. The succcess led to the win of Verizon Wireless account (with Lee leading that company’s Innovation and Retail wireless businesses). Lee’s experience also includes branding for Disney Parks & Resorts, for which he helped grow record attendance numbers during a recessionary period. His previous experience includes time at Wieden + Kennedy working on Starbucks and Nike. Lee started his career at Ogilvy & Mather on Miller Lite, Pilsner Urquell and IBM. He holds an MBA from Rutgers University. Lee is happily married and he and wife Jess have a beautiful daughter, Sienna, and a handsome son, Dylan. @leeroth
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015. Connect with Ted at TedRubin.com or @TedRubin
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web. @briansolis
Marc Sternberg is the co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology sectors. Prior to co-venturing to launch Brand Innovators two years ago, Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences on topics including digital media, clean technology and cloud computing. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles
David B. Thomas is Senior Director , Content and Engagement, for Salesforce.com, the leading company in enterprise cloud computing. He directs the Salesforce content and social media teams, creating strategies and campaigns to engage audience and promote the Salesforce brand. He’s also a dad, a home cook, a music nerd and tech geek, and co-author of The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business. @DavidBThomas
Arra G. Yerganian is the Chief Marketing Officer at One Medical Group and brings broad senior management experience, having held key leadership roles in marketing, sales, and general management at a range of customer-focused companies including Procter & Gamble, the Dial Corp. and Atari. At University of Phoenix, where he was CMO, Arra has led the organization’s successful “Let’s Get To Work’”campaign, connecting education to careers and transforming the image and personality of the University of Phoenix brand. Arra received a B.S. degree from Boston University and upon graduation earned the Scarlet Key distinction for academic excellence and campus leadership, and completed an Executive Education Program in Strategic Marketing Management at Harvard Business School. @tonkazona