January 29, 2015

  • 8:00am-9:00am | Breakfast and Registration
  • 9:00am-9:15am | Welcome
  • 9:15am-10:45am | Program
  • 10:45am-11:05am | Networking Break
  • 11:05am-12:15pm | Program
  • 12:15pm-1:30pm | Lunch
  • 1:30pm-3:10pm | Program
  • 3:10pm-3:30pm | Networking Break
  • 3:30pm-4:30pm | Program
  • 4:30pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship

9:15am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries?

Moderator: Stephen Hunt, VP, TubeMogul

Frederick Crosby, ‎VP of Business Development and Marketing, Western Union Digital
Dave Karraker, VP-Engagement, Campari America
Lee Roth, Senior Director, Head of Advertising, Media and Agencies, PayPal
Arra Yerganian, CMO, One Medical Group

10:00am

Keynote

Russ Bley, Vice President, NewsCred

10:20am

Building Consumer Connections Through Compelling Mobile Experiences

Fireside Chat — Mark Phillips, CMO, HotelTonight

Q&A conducted by Dave Feinleib, CEO, Content Analytics

10:50am

Networking Break

11:10am

Keynote — MegaTrends: Everything You Knew and Everything You Need to Know

Brian Solis, Principal Analyst, Altimeter Group

Brian Solis is a renowned digital analyst and anthropologist. In this keynote, he will explore monumental trends and shifts that will get us thinking and rethinking about our strategies and role in future markets.

11:50am

Keynote — The Urban Legend of Free Social Marketing

Jordan Kretchmer, CEO, Livefyre

In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. By investing in your owned and operated properties and shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign.

12:15pm

Lunch

1:30pm

Fireside Chat — Employee Advocacy

David Thomas, Senior Director, Content and Engagement, Salesforce.com
Q&A conducted by Matt Barkoff, Vice President, Dynamic Signal

2:00pm

Fostering Meaningful Engagement Through Social Media

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. How can brand marketers strategically use social data to reach the right consumer with the right message? How does consumer behavior differ from one social media network to the next? And most importantly, in the age of a million metrics, how can marketers engender meaningful social engagement that actually drive business objectives. Learn from the best.

Moderator: Devan Fearman, VP-Marketing, SHIFT

Kristen Aicholtz, Social Strategist, Salesforce Marketing Cloud
Ryan Bowling, Global Director, Press Office and Digital Media, Mars
Erika Lamoreaux, Associate Director – Digital Media, Clorox
Joel Nathanson, SVP-Head of Social Media, Bank of the West

2:40pm

Millennials and Gen Z: Engaging the Next Generation.

Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z.

There are several keys to successfully engaging these newer groups of consumers: Authenticity, Transparency, Content, Purpose, Utility, and Relevance.

Either you must provide a valuable service they can’t get elsewhere, or provide great content that resonates with younger consumers, in order for them to believe it, share it, and reflect positively on your brand.

This panel will explore what we’ve learned about Millennials and Gen Z so far, and how marketers can create relationships with this elusive and oft-misunderstood generation.

Moderator: Shane Ginsburg, President, Evolution Bureau

Tighe Flatley, Digital Marketing Manager, Gap Inc
Raquel Lachman, Director-Brand Marketing, Walker and Company Brands
Linda Murphy, Senior Brand Manager, Ubisoft
Micky Onvural, Senior Director-Consumer Marketing, Trulia

3:20pm

Networking Break

3:40pm

Forging Consumer Connections with Mobile and Emerging Media

The Bay area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Lauren Moores, VP, Analytics, Dstillery

Mackenzie Banks, Manager-Technology Innovation, Consumer Connections, Anheuser Busch InBev
Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors
Jennifer Heyman, VP, Social Media, Wells Fargo
Aaron Magness, VP – Marketing & eCommerce, Betabrand

4:20pm

Closing Keynote

Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship

4:50pm

Brand Innovators Cocktail Reception