As a catalyst for change, Mark is responsible for accelerating the transformation of Sears Holdings as the leader in integrated retail. Mark has worked with such organizations as IBM, Manpower, the Economist, and the U.S. Department of Education to develop social strategies that improve engagement, innovation, and loyalty. Mark was previously the CEO of Truman Company, the COO of TomorrowLab at McKinsey & Company, and a researcher at the MIT Artificial Intelligence Lab. Mark holds a Ph.D. from Harvard University. His thesis predicted the rise of social networking eight years before the founding of Facebook.
Brent is a Marketing Manager at Corporate Headquarters where he is currently responsible for social media initiatives out of the Marketing department. Brent joined State Farm in 1992. He moved to the Corporate Marketing Department in 1999 and held positions as Marketing Zone Liaison and Zone Support. In 2007, Brent managed State Farm’s 50 Million Pound Challenge initiative which recruited 1.5 million Americans to lose weight. Brent received a bachelor’s degree in marketing from the University of Connecticut, has his CPCU designation and received his MBA from The Ohio State University in 2011.
Combs serves as the senior marketer for home appliances. He has also held this same position for consumer electronics and held strategic roles within marketing across several business units including home improvement. Combs joined Sears in October of 2006 leading marketing strategy and customer value proposition activities for several business units. Prior to joining Sears, Combs spent 19 years with Motorola, a $24 billion telecom provider, where he held various global marketing positions and internal consulting assignments. Combs holds an MBA from the The Lake Forest Graduate School in Lake Forest Illinois and a BA in Business Administration and Leadership from Judson University in Elgin Illinois.
Jhay Davis is an Advertising Analyst with State Farm. He is responsible for overseeing the development and deployment of the brand’s social media promotions on their flagship Facebook page. In addition to his social media marketing work, Jhay has a technical development background that includes PHP programming, to iOS app development, and 3D Visualization and Animation. As a native of New Orleans and a die-hard Saints fan, Jhay joins us today despite recently having had his Super Bowl dreams crushed.
Iskra is a Social Strategist for Verizon Wireless’ Midwest Area. She has over 10 years of marketing experience with two Fortune 100 brands, a global advertising agency and a start-up. At Verizon Wireless, she has been responsible for youth marketing, consumer segmentation and experiential programs. More recently, she has been focused on enhancing the conversation with consumers via social channels, with an emphasis on local. Iskra believes that we have just scratched the surface of understanding the power of local, social and mobile.
Darren Eyster has led social media strategy for GGP for the past three years creating the first-to-market, industry leading program designed to collaborate with our properties, retailers, partners, and programs on a national level while customizing on a local level. In his current role, Darren oversees strategy for 120 mall brands while leading social media initiatives that drive traffic and generate incremental retail sales. He also understands the value of collaboration and partnership to create integrated digital and traditional marketing campaigns that drive ROI and exceed goals. Darren’s currently pursuing his MBA from DePaul University and received his BA in Marketing from Michigan State University.
Based at corporate headquarters in Bloomington, Illinois, Fischer is responsible for leading all forms of State Farm’s integrated sponsorship marketing and media efforts across sports, entertainment, lifestyle and multi-cultural platforms. This scope includes directing strategic planning, activation, measurement and partnership management of marquee relationships which have included MLB, NBA, NFL, NCAA Disney/Pixar, ESPN, FOX, Live Nation, AEG, OK Go and LeBron James. Under Fischer’s leadership, State Farm’s integrated marketing and creative use of content, has received accolades from the likes of Forbes, Billboard, Sports Business Journal, PROMO and Event Marketer. He received his MBA from the University of Wisconsin-Milwaukee and a BS in Marketing from the University of Illinois.
Julie Fleischer is Director of Content Strategy and BU Activation for Kraft Foods CRM. She leads the content development process for magazine, website, email and mobile programs, oversees the team that develops integrated activation plans for the individual Kraft brands, and oversees both the Latina program and proprietary Advocacy community. She believes that content strategy, activation and an understanding of the dynamics of social engagement are the critical skillsets for today’s top marketers.
Ian Gomar is Chief Marketing Officer for Sporting Goods, Fitness & Toys at Sears Holdings (Sears and Kmart) and is responsible for the multi channel integrated marketing strategy and execution. Prior to Sears Holdings, he was President of Retail & E-commerce at Steve Madden footwear, President/CEO of Athletes World/Bata in Canada, and held CMO roles at Footlocker Inc. and Starter Apparel. Ian has extensive experience in retail marketing and turnarounds, and developing ecosystems which seamlessly integrate home, store and mobile touch points.
As Co-Founder of the Brand Innovators Summit, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Jeff Haddon has lead OfficeMax’s mobile program from its inception with the launch of OfficeMax’s mobile enabled e-commerce site in 2009. Since then, OfficeMax has launched multiple apps for iPhone, iPad and Android, built a robust SMS database and deployed a variety of mobile marketing campaigns. Recently, OfficeMax rolled out contactless payment terminals and Google Wallet to 100 of its 900 stores. While Jeff is most famous for his management of OfficeMax’s Elf Yourself campaign in 2007 and 2008, he prefers to be remembered as the frazzled father of four daughters, none of which owns a mobile device…yet.
Ed is a strategic marketing executive with substantial experience in online media, networked communications, and infrastructure computing. Prior to joining YuMe to oversee Marketing, Ed was co-founder & VP Marketing of Ludic Labs (Groupon), which developed both the social media community Diddit.com and local commerce service OfferFoundry.com. Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies including Orbital Data (Citrix) and Inktomi Corporation (Yahoo!). Ed holds a B.S. in Structural Engineering, an M.S. in Systems Engineering and ABD in Operations Research from Purdue University.
Derek joined MBUSA in 2008 after spending 3 years producing, directing and editing video content for the brand. In his current digital marketing role, he oversees creative, UX and technical development for mbusa.com, the mobile site and iPad site. An enthusiast of Agile Methodology, he is a certified scrum master and oversees all new development via Agile. Derek began his professional journey as a jazz musician, which brought him from Chicago New York. He received his B.A. from Columbia University with a concentration in film.
Ed is Director of Innovation, Consumer Experiences, at Kraft Foods, where he led development of its award-winning iPhone application, the iFood Assistant. iFood Assistant won an Edison Award for Innovation in 2010. Ed also co-lead the creation of iPad application, Big Fork Little Fork. He continues to lead innovation through both mobile and digital.
Ed has driven innovation digitally and traditionally during his tenure at Cadbury/Dr. Pepper, VNU, DoubleClick and Draft Worldwide. Ed published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board.
Clark Kokich is Chairman at Razorfish and a premiere thought-leader in the world of digital marketing. He is quoted frequently in the Wall Street Journal, Ad Age, and the New York Times, among others. A popular speaker, he brings his unique perspective on the future of marketing to business audiences world-wide. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published exclusively as a fully-interactive app. Do or Die outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. Follow Clark on Twitter.
Brian has been working in the Interconnect World for over 30 years with Molex Incorporated in various Management, Marketing and Sales positions. In his current position as Vice President of Marketing and Communications at Molex, Brian’s responsibility’s include the Molex Brand, Molex’s Web site, Advertising, Public Relations, as well as the “go to market strategy” for the Commercialization and Promotion of Molex’s products globally.
Andria Long is an executive leader, formerly the vice president of innovation & strategy at Sara Lee. She has consistently delivered transformational revenue growth by building best in class upfront innovation capabilities and high performing teams. Andria has extensive innovation expertise at top tier CPG companies like Kimberly Clark and Kellogg and has worked on some of the worlds most recognized and valuable brands like Sara Lee, Cheez-It, Huggies, St. Ives, Jimmy Dean, Hillshire Farm, and Ball Park. She developed an industry leading insights based approach that has enabled leading companies to quadruple their platforms launches, shortened their time to market and dramatically improve new product success rates.
Mike Nabasny is the Director of MidWest Sales at Wildfire. Mike, and his team based in Chicago, help marketing brand managers increase their presence and effectiveness in social media outlets. This process includes an education of the separate stages of social media strategy and how a brand can turn their efforts into revenue. Outside Wildfire, Mike is an avid photographer and enjoys exploring different cultures and foreign countries. Prior to Wildfire, Mike worked in various capacities for Texas Instruments. Mike has a computer engineering degree from Santa Clara University and is earning his MBA from the Haas School of Business.
Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
Michael is responsible for managing all global sales and account functions, including customer experience and international expansion efforts. Michael came from AOL where he was responsible for their national advertiser services team as well as international sales efforts for U.S.-based clients looking to market on a global scale. Michael also spent several years in London as Managing Director of Western Europe for Advertising.com with full P&L responsibility for the UK, French and Spanish businesses. While in London, Revolution Magazine named him one of the “Top 50 Most Influential Leaders in the Digital Sector.” Prior to digital marketing, Michael held various roles in the engineering and education industries. Michael has a BS in Environmental/Civil Engineering from RPI and a Master’s in Public Policy from NYU.
Rajiv Satyal markets comedy and comedifies marketing. (Don’t worry if that’s not a word.) He has branded himself as The Funny Indian – Your High-Brow, Fun-Size Comedian and describes himself as “the fun-size Indian comedian from Ohio whose witty, universal, and TV-clean act resonates with Middle America by covering everything from racial issues to soap bottles to his favorite topic – himself.” This former University of Cincinnati engineer and P&G marketer has repeatedly opened for Dave Chappelle, Tim Allen, Kevin Nealon, and also for Russell Peters in sold-out theaters across the U.S.A. He has been featured on national TV and radio, in The Wall Street Journal and LA Times, and regularly at all major comedy clubs in LA. Rajiv has also acted in funny commercials, written humorous ads, named his alma mater’s online radio station (“Bearcast”), managed a Miss India America’s career, and trained NFL players on how to think of themselves as brands.
Matt Spiegel is CEO of Tap.Me, which develops ad technology solutions for monetizing social and mobile games. Previously, Matt was with Omnicom Media Group where he focused on building the company’s global digital solutions. He served as Managing Partner at Annalect Ventures, the corporate development arm of OMG, developed the business model and launched Accuen (Omnicom’s trading desk) and was CEO of Omnicom Media Group Digital. He is the Founder and former CEO of Resolution Media. He is often quoted in business and trade journals and serves as board member and advisor to digital media and technology companies.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Gilad de Vries is Vice President, Brands and Agencies at Outbrain. Gilad brings over 19 years of experience in the digital media and technology worlds. Before joining Outbrain Gilad was VP of Digital Media and Principal at Carmel Ventures, one of Israel’s top tier venture capital firms, where he was highly engaged in Carmel’s investments in digital media, internet and mobile startups. Before Carmel, Gilad was a Senior Director of Marketing and Product Management at Comverse Technology, a leading provider of value added services for Telco Providers. Gilad holds a B.A. in economics and business management from Bar-Ilan University and a Global MBA cum laude from the IDC Herzelia.
Colin Westcott-Pitt is VP Marketing for Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA where he leads positioning, creative development, design, innovation, online marketing and overall promotion. Since joining Heineken in 2009, Colin managed the launch of the Newcastle Draught Keg, its Summer Ale and the award-winning Newcastle “Block” website. He developed Newcastle Brown Ale’s “Lighter Side of Dark” communication platform and advertising execution, which was nominated for a Cannes Lion in 2010. Prior to joining Heineken USA, Colin served as Global Brand Director at Pernod Ricard where he delivered double-digit volume growth for Malibu after successfully transitioning the brand from Allied Domecq to Pernod Ricard. Colin held roles at Inbev USA and Labatt USA after beginning his career in the UK at Whitbread Beer Company.
Steven Tristan Young is Head of Acquisition Marketing and Brand Awareness at Seamless.com, the nation’s leading digital food ordering service. Previously, Steven has held leadership positions at DIRECTV, American Express, and Puma Sports. At American Express, Steven spearheaded the marketing efforts for the company’s flagship “Black Card” and Platinum Card portfolio. He started his career at Puma Sports International where he helped launch Puma’s entry into fashion footwear category. Steven received his undergraduate degree from the Wharton School at the University of Pennsylvania.